1. Fall ’09 Launch Control It! Bill Rathbone May 11, 2009

2. 2 The Strategy Control It! Product –Lead in Presenters and Trackballs Develop full portfolio of products in each category Deliver continuous product innovation –Develop Mouse, Keyboard and Keypad solutions focused on the office Pro Fit™ family launch Simplify product portfolio Channel –Online is essential Create rich marketing collateral (like videos) for online channels –Both pre-sale information and post-sale support Build strong customer feedback channels through web –B2B is primary Disty/VAR Vertical channels (particularly education & healthcare) –B2C is secondary Presenters represent best retail chance in near term Be opportunistic

3. 3 The User The Mature Functionalist Attitudes Toward Technology –Understands and is experienced with technology, but selective in accepting its value –Very specific functions & needs in mind when shopping –Not willing to pay more for unnecessary features –Not looking for “style” Product Usage –Primarily a desktop computer user –When using a laptop it’s in a stationary location (home office / study) Kensington Consumer Segmentation Research, 2008

4. 4 The Environments The Traditional Office

5. 5 The Environments Travel

6. 6 Productivity –I can improve my work –The value of the purchase is more than the money spent Plug ‘n’ Play Simplicity –I know it will work –There is no learning curve Adaptability –I can use it in more than one scenario –If my needs change, I don’t have to buy something new Office The Cross-Category Theme ‘ Nesting ’ in the Office

7. 7 Fall 2009 Products Universal Docking Stations USB mini dock with ethernet Universal Docking Station with VGA/DVI Universal Multi-Display Adapter Pro Fit™ product family 2.4 GHz Wireless Desktop Set 2.4 GHz Wireless Full-Size Mouse USB/PS2 Wired Full-Size Mouse Retractable Mobile Mouse Column Mount Family ‘Nesting’ in the Office –Productivity –Plug-n-Play Simplicity –Adaptability The Cross-Category Theme ‘ Nesting ’ in the Office Office

8. 8 The Solution The Pro Fit tm Product Family Comfortable –Designed for extended daily use Familiar & Simple –No software or special drivers –No learning curve –No extra / unnecessary features Durable & Robust –Durable enough to keep working for the life of your computer (~5 years) –Wireless technology must be interference-resistant and long-range (2.4 GHz) –Designed to withstand drops and spills Offering Value –Required for success in the B2B channel

9. 9 Product overview –Full-size, standard-layout keyboard –Full-size, right-handed, wireless optical mouse –No software required – plug-n-play –MSRP $49 Needs fulfilled –Mouse - right-handed, shaped for comfort with extended use –Keyboard - standard key layout with shortcut keys (media, browser) –Desktop convenience of wireless without interference or limited range Key competitive skus –2.4 GHz wireless Logitech Pro 2800 Cordless Desktop (NEW) ($69) –27 MHz wireless Logitech EX110 Desktop ($39) Microsoft Optical/Media Desktop 1000 ($49) Key differentiation –“Professional grade” 2.4 GHz wireless (versus 27 MHz) The common complaints about 27 MHz desktops are with range and interference –Premium full-size mouse (versus “basic” mice) Primary message –The essentials of a premium wireless desktop Pro Fit™ 2.4 GHz Wireless Desktop Set 72338 [ ‘ Project Falcon ’ ]

10. 10 Pro Fit™ 2.4 GHz Wireless Desktop Set 72338 [ ‘ Project Falcon ’ ]

11. 11 Pro Fit™ 2.4 GHz Wireless Desktop Set Competitive Snapshot Pro Fit™ 2.4 GHz Wireless Desktop Pro 2800 Cordless (Logitech) EX110 Desktop (Logitech) Wireless Media Desktop 1000 (Microsoft) Price Retail: $49.99Retail: $69.99 Online: $56.17 Retail: $39.99 Online: $24.99 Retail: $49.99 Online:$39.99 Features & Benefits 2.4 GHz wireless Plug-n-play Full-size comfort 2.4 GHz wireless Plug-n-play Encryption 27 MHz wireless Reliability (5 yrs) Hot keys 27 MHz wireless Quiet Touch keys Hot keys Positioning Pro Fit™ -- for business / office –Comfort –Office-friendly wireless Designed for business / office –Comfort –Advanced wireless The easiest and most affordable way to go cordless Enjoy fast, easy access to all your favorite digital pictures, music, videos, and more Key Differentiator 2.4 GHz Plug-n-play 2.4 GHz Price 27 MHz Requires software 27 MHz Requires software Similar Features, Higher Price Similar Price, Fewer Features

12. 12 Pro Fit™ 2.4 GHz Wireless Full-Size Mouse 72342 [ ‘ Project Owl ’ ] Product overview –Full-size, right-handed, wireless optical mouse –No software required – plug-n-play –MSRP $29 (Replaces Ci60/72258 and PilotMouse/72242) Needs fulfilled –Right-handed, shaped for comfort with extended use –Desktop convenience of wireless without the hassles (interference & limited range) Key competitive skus –Right-Handed w/ 2.4 GHz wireless Microsoft Wireless Laser Mouse 6000 ($49) Logitech MX620 Cordless Laser Mouse ($59) –Ambidextrous w/ 27 MHz wireless Logitech LX6 Cordless Optical Mouse ($29) Microsoft Wireless Optical Mouse 2000 ($29) Key differentiation –Right-handed shape for comfort –“Professional grade” 2.4 GHz wireless (versus 27 MHz) Primary message –The essentials of a premium full-size wireless mouse

13. 13 Pro Fit™ 2.4 GHz Wireless Full-Size Mouse 72342 [ ‘ Project Owl ’ ]

14. 14 Pro Fit™ 2.4 GHz Wireless Full-Size Mouse Competitive Snapshot Pro Fit™ 2.4 GHz Wireless Mouse MX 620 Cordless Laser Mouse (Logitech) Wireless Laser Mouse 6000 (Microsoft) LX6 Cordless Optical Mouse (Logitech) Wireless Optical Mouse 2000 (Microsoft) Price Retail: $29.99Retail: $59.99 Online: Retail: $49.99 Online: Retail: $29.99 Online: Retail: $29.99 Online: Features & Benefits 2.4 GHz wireless Plug-n-play Full-size comfort Fwd/Back buttons Hyper-fast Scroll Wheel 2.4 GHz wireless Search button Fwd/Back buttons Snap-in and Go receiver 2.4 GHz wireless Laser sensor Fwd/Back buttons Flip 3D button High definition optical sensor Total-comfort design 27 MHz wireless Ergonomic comfort High definition optical sensor 27 MHz wireless Positioning Pro Fit™ -- for business / office –Comfort –Office-friendly wireless Scroll through 10,000 lines in just 7 seconds Experience comfort on the desk or on the go Make the comfortable move to cordless HD optical accuracy and wireless freedom. Comfortable in either hand Key Differentiator Full-size comfort 2.4 GHz wireless Plug-n-play Price Special buttons require software Price Special buttons require software 27 MHz wireless Ambidextrous shape 27 MHz wireless Ambidextrous shape Similar Features, Higher Price Similar Price, Fewer Features

15. 15 Product overview –Full-size, right-handed, wired optical mouse –No software required – plug-n-play –MSRP $19 (Replaces Ci20/72257 and Si300/72231) Needs fulfilled –Simple and reliable wired desktop mouse –Right-handed, shaped for comfort with extended use Key competitive skus –Right-Handed Logitech MX400 ($39) –Ambidextrous Microsoft Comfort Optical Mouse 1000 ($19) Microsoft Wheel Mouse Optical ($19) Logitech LX3 Optical Mouse ($24) Key differentiation –Right-handed shape for comfort Primary message –The essentials of a premium wireless mouse - in a wired version Pro Fit™ USB/PS2 Wired Full-Size Mouse 72343 [ ‘ Project Raven ’ ]

16. 16 Pro Fit™ USB/PS2 Wired Full-Size Mouse 72343 [ ‘ Project Raven ’ ]

17. 17 Pro Fit™ USB/PS2 Wired Full-Size Mouse Competitive Snapshot Pro Fit™ PS2/USB Wired Mouse MX400 Laser Mouse (Logitech) Comfort Optical Mouse 1000 (Microsoft) Wheel Mouse Optical (Microsoft) LX3 Optical Mouse (Logitech) Price Retail: $19.99Retail: $39.99 Online: Retail: $19.99 Online: Retail: $19.99 Online: Retail: $24.99 Online: Features & Benefits Plug-n-play Full-size comfort USB/PS2 Laser sensor Right-hand design Optical Ambidextrous Scroll wheel Optical Ambidextrous Scroll wheel USB/PS2 Soft touch sides Tilt wheel Positioning Pro Fit™ -- for business / office –Comfort –Reliability Laser precision and natural comfort in a corded mouse Comfort and value in an optical mouse The affordable and reliable optical mouse HD optical performance and comfort in a corded mouse Key Differentiator Full-size comfort Plug-n-play Price Ambidextrous USB only Ambidextrous Slender shape Similar Features, Higher Price Similar Price, Fewer Features

18. 18 Pro Fit™ Retractable Mobile Mouse 72339 [ ‘ Project Hawk ’ ] Product overview –Corded optical mouse with cable management –No software required – plug-n-play –MSRP $19 Needs fulfilled –Comfortable mobile mouse with convenient retractable cable –Green – no batteries required Key competitive skus –Wired Logitech V100 Optical Mouse for Notebooks ($19) Microsoft Notebook Optical Mouse ($19) –Wireless Logitech V220 ($29) & Microsoft Notebook Optical 3000 ($29) Key differentiation –Vs. wireless No batteries & no wireless interference –Vs. wired Retractable cable stores inside body of mouse (for mobile convenience) Primary message –Essential reliability and mobile convenience

19. 19 Pro Fit™ Retractable Mobile Mouse 72339 [ ‘ Project Hawk ’ ]

20. 20 Pro Fit™ Retractable Mobile Mouse Competitive Snapshot Pro Fit™ Retractable Mobile Mouse Ultra Mini Retractable Optical Mouse (Targus) Retractable Optical Stow-N-Go (Targus) V100 Optical Notebook Mouse (Logitech) V220 Cordless Notebook (Logitech) Price Retail: $19.99Retail: $24.99 Online: $19.99 Retail: $19.99 Online: $19.99 Retail: $19.99 Online: Retail: $29.99 Online: Features & Benefits Retractable cable Comfortable shape Plug-n-Play Retractable cord Small size ‘Screen Scroller’ button (tilt wheel) 4-way scrolling Retractable cord stores under mouse DPI adjust Tilt wheel Ambidextrous shape Rubber grips Tilt wheel 27 MHz wireless Snap-in receiver Positioning Pro Fit™ -- for business travel –Comfort –Convenience the perfect solution for the mobile warrior who needs to save space when using an external mouse Tilt wheel; adjustable dpi; retractable cable Travel in comfort. Advanced accuracy and tracking in a compact mouse. Built for comfort; an ergonomic design with soft rubber grips. Key Differentiator Retractable cable for mobile convenience Clumsy cable management Very small and uncomfortable to use Clumsy cable management Less comfort Ambidextrous No cable management Price Batteries & wireless interference

21. 21 Orbit™ Trackball with Scroll Ring 72337 [ ‘ Project Eagle ’ ] Product overview –Two-button mid-size trackball with scrolling –No software required – plug-n-play –MSRP $39 Needs fulfilled –Ergonomic / comfort advantages of trackball (versus mouse) –Perfect in (industrial) environments with limited desktop space Key competitive skus –Logitech TrackMan Marble ($29) [No scrolling] –Logitech Trackman Wheel ($29) [Ball under thumb] –Logitech Cordless Trackman Optical ($59) [Wireless] Key differentiation –Vs. Marble: Full input device functionality via Scroll Ring –Vs. Ball under thumb: Ambidextrous comfort and flexibility –Vs. Wireless: Wired for power simplicity – no batteries or interference Primary message –Trackball comfort without compromise

22. 22 Orbit™ Trackball with Scroll Ring 72337 [ ‘ Project Eagle ’ ]

23. 23 Orbit™ Trackball with Scroll Ring Competitive Snapshot Orbit™ Trackball with Scroll Ring Trackman Wheel (Logitech) Marble Mouse/ Trackman Marble (Logitech) Orbit Optical Trackball (Kensington) Price Retail: $39.99Retail: $29.99 Online: Retail: $19.99/$29.99 Online: Retail: $29.99 Online: Features & Benefits Scroll Ring Trackball comfort for either hand Space-saving design Ergonomic design and sculpted shape Scroll wheel Space-saving design Ambidextrous design Integrated fwd/back buttons Fingertip-based control Optical technology Saves desk space Contoured design Positioning Comfort meets control Comfortable scrolling and precision in a trackball. Superior comfort for either hand The comfort of a mouse, the benefits of an optical trackball Key Differentiator Scroll ring Ambidextrous shape Ball under thumb means less precise cursor ontrol Right-handed only No scrolling

24. 24 Wireless Presenter with Laser Pointer and Memory 72236 [ ‘ Project Condor ’ ] Product overview –Wireless presenter with flash memory in receiver 1 GB memory –Price/value sweet spot - enough room for multiple big presentations / documents USB 2.0 interface/speed –No software required – plug-n-play –MSRP $74 Need Fulfilled –Combining presenter and thumbdrive means one less thing to carry, worry about, and lose Key competitive skus – Logitech presenter ($79) Key differentiation –Unique solution (among major brands) – integrated memory - for added mobile convenience Primary message –Making presentations easier than ever for mobile professionals

25. 25 Wireless Presenter with Laser Pointer and Memory 72236 [ ‘ Project Condor ’ ]

26. 26 Wireless Presenter with Laser Pointer and Memory Competitive Snapshot Presenter with Laser Pointer and Memory 2.4 GHz Cordless Presenter (Logitech) RemotePoint Navigator VP4150 (Interlink) Wireless Presenter with Laser Pointer (Targus) Presenter with Laser Pointer (Kensington) Price Retail: $74.99Retail: $79.99 Online: $44.44 Retail: $149.99 Online: $74.99 Retail: $39.99/29.99 Online: $27.78 Retail: $59.99 Online: $44.71 Features & Benefits 1GB flash 4-button control for ease of use Laser pointer Designed for comfort LCD display Vibrating alert Storable receiver Raised icons and metal styling 50-foot range Laser pointer 30-foot range Plug-n-play 4-button control for ease of use Laser pointer Designed for comfort Positioning Finally, a presenter that stores your presentations A cordless presenter to streamline your delivery. Features raised icons and sophisticated design for flawless, polished presentations Features all of the necessities that other competitive presenters offer Better presentations are just a click away Key Differentiator Flash memory Comfortable to hold and easy to use Very complex to learn Not comfortable to hold Difficult to use and control Not comfortable to hold Poor reliability and workmanship Receiver doesn’t store Comfortable to hold and easy to use

27. 27 Washable USB/PS2 Keyboard with Antimicrobial Protection 64406 [ ‘ Washable Keyboard ’ ] Product overview –Washable USB/PS2 keyboard –Antimicrobial protection in plastic –MSRP $39 Needs fulfilled –For industrial environments (particularly healthcare) which require more regular cleaning Key competitive skus –Unotron Antibacterial Corded Keyboard (S6000KB) ($45.99) Key differentiation –Price Primary message

28. 28 Logitech for Business Implications for Pro Fit tm A validation of the Pro Fit™ product family and positioning –Comfort, robust 2.4 GHz wireless, plug-n-play simplicity

29. 29 Logitech for Business Implications for Pro Fit tm Head-to-head, Pro Fit™ matches up well

30. 30 Questions?

31. 31 A peek at the future

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