Target Market: “focuses all marketing decisions on the specific group of people you want to reach” EXAMPLE: The Target Market for the School Store is high school students, parents, and Falcon fans.
dividing the total market into smaller groups of people who share specific needs & characteristics Demographics: “statistics that describe a population in terms of personal characteristics” Age Race Gender Income level Used to describe Target Market
The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”
The marketing mix: “The 4 P’s” Product Place Price Promotion
Students divide into teams of 2-3 people Design a new item for the BWHS school store (may use customink.com to complete design) Apply the Marketing Mix to this new product Create a PPT presentation to present to class