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2. 1.As of 30 Jun 10 Total SingTel Mobile Subs = 3.1M 45.8% postpaid Market share 1 42.9% prepaid SingaporeSingTel Associates Over 344M subscribers SingTel is the leader in Singapore market and APAC region Recent achievements Successful Samsung Galaxy S launch Preloaded SingTel applications such as ILoveDeals,GoShopping, AMPed, MobileTV, TrafficLIVE and more Successful iPhone 4 launch at Marina Bay Sands

3. 2 Our focus is on differentiating apps, providing a unique opportunity to developers and … What can SingTel bring to developers Monetization – Create new monetization opportunities via multiple commercial models e.g. operator billing, advertising, subscription etc Maximize reach – Opportunity to launch apps in Singapore and success cases can be introduced to regional affiliates Marketing support - Joint promotion and service bundling with key partners during new phone launches, this will help to create unique awareness of the apps and help them stand out from the many apps in the individual OEM’s app stores Distribution support – Pre-loading of apps on certain handsets Leverage - Opportunity to leverage SingTel technology, business innovation and market insights Multiple platforms - Opportunity to launch apps across multiple platforms like iPhone, iPad, Android, BlackBerry, Windows Mobile, Symbian, etc.

4. Service Value & Features -Device & platform agnostic (iPhone, Android, Symbian, BB, WM etc) -Ability to detect and display relevant apps to customer device -Locally relevant apps -User ratings and comments -Available to Postpaid & Prepaid via one-time download or monthly subscription Value Proposition (Developers) -Channel for our partners to market their apps -Expansion from Singapore to regional affiliates -Billing & direct marketing to our customer base -Association with SingTel brand …creating an attractive go-to-market channel

5.  Joint promotion in our retail print ads for selected partners during new phone launches, e.g. iPhone and Android phones such as Samsung Galaxy S  BTL activities to our customer base to create awareness for new services, e.g. BPL app  Distribution support by pre-loading of apps on certain handsets Featured Apps in our marketing collaterals Cellcity KBP2359Michello Orange Gum GD Some SingTel Partnership – Success Stories

6. 5 Here is your chance to partner with SingTel Objectives of the challenge Get a unique set of differentiating apps Attract, engage and partner with the best developers in the region Offer an opportunity to developers for monetization & enable payment via SingTel bill other than using credit cards Offer developers knowledge sharing opportunities with SingTel for future innovation

7. Challenge Process Registration Developers need to create and register an account with SiX Developers will need to complete all the particulars including business registration number Developers Resources App categories list ( 5 categories) Guidelines on user experience Available API/Data sets Concept Submission Developers submit concept of the application ( each developer can submit a maximum of 2 concepts per category) Top 15 shortlist Concept judgment to short list top 15 ideas (3 X 5 categories) Commercial model agreed and signed with shortlisted developers App submission Development of app starts Developers submit final working app to SingTel Winners announced and app launched Top 5 winners announced for each category App launched with agreed commercial model and co-branding

8. App Categories Lifestyle Utilities/ Productivity Education Multimedia & Entertainment Social communications

9. Judging Process Developers share concept of the application Concept judgment to short list top 15 ideas from developers Commercial model agreed Concept judgment SingTel chooses top 5 Winners announced for each category App launched with agreed commercial model and co-branding Final app judgment

10. Judging Criteria Fit with app categories Uniqueness - How differentiating is the app? Commercial potential - How useful is the application for the mass-market? Would customers use it? Quality- Does the application work quickly and effectively without any issues? Usability - Is the application simple to understand and easy to use? User experience - Does the application have a good feel that integrates well with the device? Innovation – Does the application leverage SingTel’s network assets ?

11. Challenge timeline Registration and concept submission 22 nd September – 15 th October 2010 Notify shortlisted developers By 30 th October 2010 App development and submission By 5 th January 2011 Announcement and notification of winners By 31 st January 2011

12. Prizes Prize poolCashOther benefitsWinners Category winners (3X5 categories) S$ 1,000Possibility of MDA funding15 Top 15 concepts winners: Prize poolCashOther benefitsWinners Category winners (1X5 categories) S$ 35,000Revenue Share Marketing support Distribution support 5 Top 5 winners:

13. Visit our website to register six.sg/appschallenge