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31.5.06HAI seminar1 How written & spoken info should interact Andrew Herxheimer.

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Presentation on theme: "31.5.06HAI seminar1 How written & spoken info should interact Andrew Herxheimer."— Presentation transcript:

1 HAI seminar1 How written & spoken info should interact Andrew Herxheimer

2 HAI seminar2 Whats the message? What do you wish the user to understand, learn, remember? to consider important? to do as a result?

3 HAI seminar3 Maxims Be clear clarity begins at home avoid ambiguity & memorable when possible Be brief Be consistent

4 HAI seminar4 Questions & answers Explain why the question matters If the answer leaves loose ends say how to take it further Eg, Be careful before taking X if you are taking ketoconazole or fluoxetine: What does be careful mean?

5 HAI seminar5 Organisation and Layout Makes a big difference Logical, uncluttered Emphasis can mean different things to writer and reader eg, black box warnings are often perceived as not being part of the information, and ignored

6 HAI seminar6 Test printed material on users If fewer than 90% can understand and use it, improve it until more than 90% can do so. This usually requires iterative testing

7 HAI seminar7 Written info can be a common starting point for patient and professional They can - read it before they talk - refer to it while they talk

8 HAI seminar8 Words work best when shared Talking and writing are one-sided: they must be in balance with listening and reading People best understand the words that they themselves use – provided their meaning is the same In writing for doctors & pharmacists, we should try to use words that they (and we) can use with patients?

9 HAI seminar9 Concluding question: How does the information fit into the current and the future joint agenda beween patient and professional? Around and between decisions & actions


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