1. World Congress on Communication for Development Rome, Italy October 25-27, 2006

2. Objectives Showcase the wealth of experience from around the world in the field of C4D and its value-added to development To bring together senior policy- and decisionmakers, experienced practitioners, leading academics and representatives from organizations supporting and/or carrying out communication programs Demonstrate to the broader development community and policy-makers the effectiveness of C4D in helping them meet todays most pressing development challenges

3. Objectives cont... Provide participants with a set of advocacy tools they can use to make a compelling case for C4D to influence their constituencies of management, policy makers, funders Build a set of recommendations on how to incorporate Communication into development policy and practice Develop an advocacy strategy for mainstreaming communication in development policy/practice Promote partnerships, networks and alliances for systematic support, debate and dialogue to promote more effective C4D practice

4. WCCD Session Themes WCCD Session Themes [working titles] Health in a Time of Poverty Communication for Good Governance New Frontiers in Communication Communication for Sustainable Development *Six sessions per theme + 12 Special Events/Hot Topics

5. Health in a Time of Poverty HIV/AIDS, Sexuality & Gender: Message and Voice Maternal, Child, & Reproductive Health: Entitlement and Obligation Immunisation: Success & Stagnation Tobacco: Smoke & Advertising

6. Anti-Corruption & Institutional Transparency Communication for Good Governance Public Sector Governance Voice & Accountability – The Demand Side The Role of Media in Governance

7. Natural Resources Management & the Environment Communication for Sustainable Development Food Security, Rural Development & Livelihood Strategies Poverty Reduction & Equity Issues

8. Host Secretariat Steering Committee Scientific Committee WCCD Organization Advisory Body

9. Host Secretariat

10. Steering Committee AMARC Asian Media Information and Communication Center (AMIC) Calandria CECIP Communication for Social Change Consortium DFID Europan Commission, DG Development Exchange Global Communication Research Association (GCRA) Italian DG for Development Cooperation SADC-Center of Communication for Development Swiss Agency for Development Cooperation (SDC) Soul City IHDC UNDP UNESCO UNICEF USAID

11. Scientific Committee Silvia Balit (ITALY) Luis Ramiro Beltran (BOLIVIA) Bolivian National Press Association Guy Bessette (CANADA) International Development Research Centre ( IDRC) Maria Celeste H. Cadiz (PHILIPPINES) University of the Philippines Los Baños Nabil H. Dajani (LEBANON) American University of Beirut Cees Hamelink (NETHERLANDS) University of Amsterdam Robert Huesca (BOLIVIA/USA) Trinity University Thomas Jackobson (USA) Temple University Ullamaija Kivijuru (FINLAND) University of Helsinki Rico Lie (NETHERLANDS) Wageningen University Shuang Liu (CHINA/AUSTRALIA) The University of Queensland Eric Louw (SOUTH AFRICA/AUSTRALIA) The University of Queensland John Mayo (USA) Florida State University Francis B. Nyamnjoh (CAMEROON/SENEGAL) CODESRIA Levi Obijiofor (NIGERIA/AUSTRALIA) The University of Queensland Raphael Obregon (USA/COLOMBIA) Ohio University Charles Okigbo (USA) North Dakota State University Ricardo Ramírez, (MEXICO/CANADA) University of Guelph Douglas Storey (USA) Johns Hopkins Bloomberg School of Public Health Pradip Thomas (INDIA/AUSTRALIA) The University of Queensland Thomas Tufte (DENMARK) Roskilde Universitetscenter Robert White (TANZANIA) University of Tanzania Karin Gwinn Wilkins (USA) University of Texas at Austin Chair: Prof. Jan Servaes (BELGIUM/AUSTRALIA) Silvia Balit (ITALY) Guy Bessette (CANADA) Maria Celeste H. Cadiz (PHILIPPINES) Nabil H. Dajani (LEBANON) Cees Hamelink (NETHERLANDS) Robert Huesca (BOLIVIA/USA) Thomas Jackobson (USA) Ullamaija Kivijuru (FINLAND) Rico Lie (NETHERLANDS) Shuang Liu (CHINA/AUSTRALIA) Eric Louw (SOUTH AFRICA/AUSTRALIA) John Mayo (USA) Francis B. Nyamnjoh (CAMEROON/SENEGAL) Levi Obijiofor (NIGERIA/AUSTRALIA) Raphael Obregon (USA/COLOMBIA) Charles Okigbo (USA) Ricardo Ramírez, (MEXICO/CANADA) Douglas Storey (USA) Pradip Thomas (INDIA/AUSTRALIA) Thomas Tufte (DENMARK) Robert White (TANZANIA) Karin Gwinn Wilkins (USA)

12. Silvia Balit (ITALY) Luis Ramiro Beltran (BOLIVIA) Bolivian National Press Association Guy Bessette (CANADA) International Development Research Centre ( IDRC) Maria Celeste H. Cadiz (PHILIPPINES) University of the Philippines Los Baños Nabil H. Dajani (LEBANON) American University of Beirut Cees Hamelink (NETHERLANDS) University of Amsterdam Robert Huesca (BOLIVIA/USA) Trinity University Thomas Jackobson (USA) Temple University Ullamaija Kivijuru (FINLAND) University of Helsinki Rico Lie (NETHERLANDS) Wageningen University Shuang Liu (CHINA/AUSTRALIA) The University of Queensland Eric Louw (SOUTH AFRICA/AUSTRALIA) The University of Queensland John Mayo (USA) Florida State University Francis B. Nyamnjoh (CAMEROON/SENEGAL) CODESRIA Levi Obijiofor (NIGERIA/AUSTRALIA) The University of Queensland Raphael Obregon (USA/COLOMBIA) Ohio University Charles Okigbo (USA) North Dakota State University Ricardo Ramírez, (MEXICO/CANADA) University of Guelph Douglas Storey (USA) Johns Hopkins Bloomberg School of Public Health Pradip Thomas (INDIA/AUSTRALIA) The University of Queensland Thomas Tufte (DENMARK) Roskilde Universitetscenter Robert White (TANZANIA) University of Tanzania Karin Gwinn Wilkins (USA) University of Texas at Austin Mainstreaming Communication for Development: Rationale, Evidence and Recommendations An Advocacy Paper for Policy/Decisionmakers Demonstrate the value C4D adds to development initiatives and the evidence for its impact Propose a set of policy recommendations on how to mainstream this discipline in development policies across multiple development sectors Show them whats in it for me with respect to effectively addressing the development challenges they face

13. Advisory Body [`50 Strategic partners including bilateral and multilateral organizations, universities, NGOs and foundations] Follow up on the recommendations coming out of the Congress in their respective organizations Help identify key policymakers to participate in the Congress and in the Policymakers Forum Form basis of a Global Alliance on Communication for Development [potential medium-term outcome] Provide Comment/Feedback on Mainstreaming Study Advise on the post-Congress Advocacy Strategy and Mainstreaming Agenda

14. Advisory Body [cont...] AB includes a mix of academia, practitioners and policy and decisionmakers: 1 bilateral, 3 multilaterals, 5 NGOs and CSOs, 6 Universities/academic associations, 2 foundations, 4 UN agencies, 4 networks/alliances, and 2 research centers. As of today 27 organizations from five continents: Africa (4), Asia (2), Europe (8), South America (3) and North America (10).

15. www.devcomm-congress.org

16. Thanks for listening and we hope you can join us in Rome!