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©2007 Kingston Technology Company, Inc. Kingston Technology Tech Data – Technology Solution Tour July 2009 Presented by Chuck Szymczak Distribution Field.

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Presentation on theme: "©2007 Kingston Technology Company, Inc. Kingston Technology Tech Data – Technology Solution Tour July 2009 Presented by Chuck Szymczak Distribution Field."— Presentation transcript:

1 ©2007 Kingston Technology Company, Inc. Kingston Technology Tech Data – Technology Solution Tour July 2009 Presented by Chuck Szymczak Distribution Field Sales Account Manager

2 Kingston Memory Kingston Snapshot Founded in 1987 Privately Held Company Financially Secure 2008 Revenue of $4 Billion 4,260 Employees Worldwide Revenue Per Employee ~ $1M Worldwide Manufacturing & Testing Focused Business: Memory Modules and Flash Products Delivering over 1M units per day Products distributed in 110 Countries and available in over 30,000 locations worldwide: Widely accepted brand Source: Kingston Technology

3 Kingston Memory * Starting in 2002, memory industry revenue includes NAND. Source: Gartner & Kingston Technology Kingston Revenue trend and the Industry Revenue trend both track similarly. Kingston & Industry Revenue Kingston Revenues (Billions of US Dollars) Industry Revenues (Billions of US Dollars)

4 Kingston Memory Things to know about Kingston Memory Lifetime Warranty Guaranteed Compatibility Premium Components One of the Largest OEM memory manufacturers Worldwide Live Technical Support 24/7 20+ years of Experience 2008 WW Revenue of ~$4 Billion 2008 WW Revenue ~4 Billion

5 Kingston Memory Memory Divisions & End-Customers Corporate IT and other customers seeking OEM- equivalent, guaranteed- compatibility, high-quality memory System- specific memory Branded White Box, retail/eTail, price-driven consumer Generic, JEDEC spec ValueRAM Gamers, enthusiasts & over-clockers/ Consumers Low-latency high-frequency HyperX Customers seeking high- performance Flash cards, USB Flash drives, reader-writers, SSD Drives Flash Memory storage Flash Small to large manufacturers with volume requirements seeking custom or private-label memory Private-label or OEM memory OEM Source: Kingston Technology

6 Kingston Memory

7 Kingston’s Server Memory Testing 100% dynamic module burn-in testing exceed OEM specifications  Since 2004, Kingston has set a new industry reliability and quality standard Testing simulates 3 months of heavy server use  Up to 24 hours in Kingston-designed test chambers  Tested at 100 o Celsius / 212 o Fahrenheit and higher voltage  Every cell of every DRAM is continuously exercised Nearly eliminates Early Life Failures in customer servers* * Kingston 6-month trial testing in 2004 showed that 90% of Early Life DRAM failures are now being screened at the factory – before shipment to customers. Kingston Quality Standard: Zero bad cells 1 bad cell = defective module

8 Kingston Memory Server Memory Its also driving a natural need for more server memory! New multi-core processor servers Virtualization Maximization of existing enterprise hardware/software Memory pricing is at a record low Microsoft Windows Server 2008 launch Higher memory capacities

9 Kingston Memory Some of the New Xeon 5500 Servers HP ® ProLiant ® DL380 G6 Server 18 Memory Sockets (9 per Processor) IBM ® System x3650 M2 16 Memory Sockets (6+2 per Processor) Source: HP, Dell, IBM, Asus web sites, March 30, 2009 Dell ® PowerEdge ® R610 Server 12 Memory Sockets (6 per Processor) Asus ® Z8PE-D18 18 Memory Sockets (9 per Processor)

10 Kingston Memory Platform Memory Capacity by Module Type Kingston K3 Kits: Three 2GB Modules = 6GB K3 Kit Three 4GB Modules = 12GB K3 Kit Three 8GB Modules = 24GB K3 Kit Kingston K3 Kits: Three 2GB Modules = 6GB K3 Kit Three 4GB Modules = 12GB K3 Kit Three 8GB Modules = 24GB K3 Kit Maximum Capacity: 6 x 2GB ECC UDIMM = 12GB 6 x 8GB RDIMM = 48GB Maximum Capacity: 6 x 2GB ECC UDIMM = 12GB 6 x 8GB RDIMM = 48GB Maximum Capacity: 12 x 2GB ECC UDIMM = 24GB 12 x 8GB RDIMM = 96GB Maximum Capacity: 12 x 2GB ECC UDIMM = 24GB 12 x 8GB RDIMM = 96GB Maximum Capacity: Note: 12 x 2GB ECC UDIMM = 24GB 18 x 8GB DR RDIMM = 144GB Maximum Capacity: Note: 12 x 2GB ECC UDIMM = 24GB 18 x 8GB DR RDIMM = 144GB

11 Kingston Memory Kingston Will Support Customers With Fastest DDR3 Kits Kingston offers DDR3-1333 Branded Kits (Single or Dual Rank) and DDR3-1066 Quad Rank Kits for Xeon 5500 Series Platforms No hassles in selecting speed – Your server will run at highest speed possible Memory speed will be automatically set by your processor For details, check the Kingston Configurator at kingston.com Notes: Certain exclusions and limitations may apply based upon DRAM availability to Kingston. Apple Mac Pro modules only supported with DDR3-1066 kits as per Apple specifications.

12 Kingston Memory Things to know about KingstonCare Service Reimbursement On-Site Spares* (Subject to qualification) Cross Ship RMA 24/7 Live Technical Support/Tools Free Covers all Kingston related service costs Easy on-line claim process Free Instant product replacement Meets tightest service level agreement (SLA) deadlines Free Quick product replacement Easy on-line RMA process Free Memory troubleshooting knowledge base All Kingston service related information in one place KTC Server: System warranty KingstonCare Burn-in Testing Largest provider of server memory

13 Kingston Memory

14 Why is Kingston Interested? Why is Kingston interested in the Virtualization market? (A) Because each server that is virtualized needs to have enough memory installed in order to properly support its Virtual Machines and their applications. Does Kingston have a product that does something specific for virtualization? (A) No, our memory is just that —memory to be installed in the physical server. Why does a server need more memory for virtualization? (A) There are two key reasons to have more memory available — to run the virtualization software and to support all Virtual Machines with their applications without performance impact. For more information on the role of memory in VI3, please read the whitepaper located here: VMware site: http://www.vmware.com/vmtn/resources/605 Kingston site: http://www.kingston.com/branded/pdf_files/Final_esx3_memory.pdf

15 Kingston Memory Corporate Alliance Relationship Premier Technology Partner Joint Technology Paper Participation in Key VMware Events VMworld TSX Conference US Europe Asia (TBD) Government Buying Season Road Show User Group Functions Product Launch Partner Virtual Infrastructure 3 PocketACE

16 Kingston Memory What's in it for you? 1.Great up sell opportunity Upgrading the installed physical server memory with Kingston’s Branded products is one of the best ways to insure that the virtual infrastructure your customers are building has the best foundation 2.Great Margin opportunity Kingston’s Server memory costs on average 40% under the equivalent OEM upgrades with the same attention to quality, service and support. That makes you a hero with your customers – they save and you add more margin! 3.Helps keep customer loyalty between major purchases Did your customer work with another Disty or consultant to build their virtual infrastructure? Let them know how important it is to have the right memory capacity and get back mindshare!

17 Kingston Memory The Kingston Configurator Branded parts: Use Model Name or OEM’s Part Number

18 Kingston Memory Kingston Configurator – How To Example – HP ProLiant DL380 G5

19 Kingston Memory Kingston Configurator – How To Example – HP ProLiant DL380 G5

20 Kingston Memory Server Memory Tips Install highest capacity modules your customer can afford to allow for future memory headroom! Recommend Kingston Branded TAA Compliant skus to help reduce IT expenditures The higher the memory module capacity, the lower the overall power consumption of the server

21 Kingston Memory

22 Product LineFeatures Density Range Next Density CoLogo-able Multiple colors Windows/Mac 4 ~ 32GB 64GB Q4 09 DT 112 DT112/xGB Normal DT 101 DT101x/xGB Normal Cost Effective Multiple colors* (Yellow, Pink, Cyan) 4 ~16GBTBD Min. Write Speed CoLogo-able PW Protection High Capacity DT 200 DT200/xGB Normal32 ~ 128GBTBD Consumer USB Roadmap

23 Kingston Memory Differentiated DataTraveler USB Drive Roadmap Product Line Features Density Range Next Density DT410 DT410/xGB Read: 15MB/s Write: 6MB/s Great price and performance Readyboost Swivel design CoLogo-Able 4 ~ 32GB 64GB TBD Min. Transfer Speed Speed

24 Kingston Memory Differentiated DataTraveler USB Drive Roadmap Product Line Features Density Range Next Density DT Locker DTL/xGB Non- disclosed Hardware Encryption Great Priced Secure drive Public/Private Zone Swivel Design Co-logoable 4 ~ 16GB 32GB TBD Min. Transfer Speed

25 Kingston Memory Premiere/Secure DataTraveler USB Drive Roadmap Product Line Features Density Range Next Density -TAA Compliant – Assembly in USA --256bit AES Hardware-based Encryption – 100% Protection -Waterproof metal Casing -Profile customizable - Cologo-able Mac Support Available 2 ~ 32GB64GB DT Vault Privacy DTVP/xGB 10MB/s or 66x Min. Write Speed

26 Kingston Memory KDI’S COLOGO Program Minimum order 100pcs File type = Adobe Illustrator Vector Based.eps or.ai format Volume price breaks available Defective returns only New website for your customers: http://www.kingston.com/flash/cologo/cologo_generic.asp

27 Kingston Memory

28 Kingston Digital adds SSDNow 1/5/2008 – Kingston Digital increased its product breadth by adding SSDNow. Kingston’s SSDNow fits perfectly into our vision, helping customers realize new efficiencies within laptop, desktop and server environments 20+ years experience perfecting the upgrade model in the DRAM market, more recently applied to flash: USB, memory cards – now SSD Our primary customers remain consistent: Those who self-maintain their systems Those who have negotiated agreements with their OEM to support Kingston – in order to realize big savings KingstonCare program participants

29 Kingston Memory What is SSD? SSD = Solid State Drive; has no moving parts SSDs can also be DRAM based, however KTC SSD is NAND Flash only Data is stored on NAND Flash in contrast to HDD which stores data on platters. KTC SSD is a SATA2 storage device KTC SSD is seen by the system as a standard hard drive

30 Kingston Memory SSDNow Series Product LineFeatures Server focused SSD drive Fast: Read 250 MB/sec; Write 170 MB/sec Best in Class Performance: high IOPS Rugged and Reliable SATA – 2.5” form factor E-Series SNE125-S2/32GB SNE125-S2/64GB M-Series SNM125-S2/80GB SNM125-S2/160GB Enterprise SSD drive focused on laptop/desktop application Fast: Read 250 MB/sec; Write 70 MB/sec Rugged and Reliable SATA – 2.5” form factor V-Series SNV125-S2/64GB SNV125-S2/128GB Consumer focused Value SSD Speed: Read Up to 100MB/sec; Write Up to 80MB/sec Rugged and Reliable Optional upgrade kits with cloning software SATA – 2.5” form factor Availability Launched Bundled Upgrade Kit – Launched Q3, 2009

31 Kingston Memory SSD’s improve performance in Data Centers Use Kingston E Series SSD Consolidation of HDDs 1 SSD can replace many HDDs in terms of performance creating huge cost savings thanks to lower energy consumption and space reduction Substantially improve performance by accessing data faster thanks to lower latency, higher IOPS and impressive Read/Write Use less SSDs in “short-stroked”/high-performance environments Improve levels of Endurance and Reliability Increase data cycles with the benefit of Wear Leveling and Write Amplification Longer MTBF than HDD and a workload of up to 3.7TB/day for 5 years Usage Models Hard Disk Drive Replacement; I/O intense applications Tier 0 Storage Caching, Swap Space Application Acceleration Boot Drive

32 Kingston Memory 10 & 15K RPM SAS HDD Feature Kingston E-Class SSD ~300IOPS (4KB) 35,000 Read 3,300 Write ~100MB/sec. Peak Read Bandwidth Peak Write Bandwidth 250MB/sec. 170MB/sec. ~10-20W/1WPower (Active/Idle)2.4W/0.06W < 300GDurability1000G < 1,200,000 hoursReliability / MTBF< 2,000,000 hours Comparing Data Center HDD vs Kingston SSD Source: Kingston, Intel.

33 Kingston Memory SSD’s improve mobile computing Use Kingston M-Series SSD Improve your laptop’s performance. SSD improves system boot up, stand by time and shut downs while increasing overall laptop performance based on faster data transfers and quicker seek times. Extend your laptop battery life. SSD can improve battery up to 13% (MobileMark 2007) Don’t scramble for lost data. In physically demanding environments, hard drives can fail; SSD is a safer bet to maintain data integrity Ideal for Road Warriors and field reps. Data recovery starts at $300 and upwards of $10K Kingston service – We have you covered! Performance measurements are made using specific computer systems and/or components and reflect the approximate performance of the technology as measured by those tests. Any difference in system hardware or software design or configuration may affect actual results.

34 Kingston Memory Power and Cooling Impact E Series SSD 15K RPM HDD Idle 6.8W 0.5W 59.6 kWh/year 4.4 kWh/year Idle Power 85°F Active Load 10.1W 0.9W 88.5 kWh/year 7.9kWh/year Active Load Power 94°F Kingston SSDs: Less Power, Less Heat Kingston SSDs: Less Power, Less Heat

35 Kingston Memory SSDNow M Series Bundle Kit SSDNow M series Bundle kit provides users the ability to add SSD into any SATA compatible system, perfect for any power users and road warriors. The kit offers a full solution to successfully migrating all data from any existing HDD to the SSD with software and hardware provided. Bundled kit contents include: SSDNow M Series SSD Acronis cloning software 2.5” to 3.5” mounting brackets & hardware 2.5” USB SATA enclosure

36 Kingston Memory SSDNow Series with Kingston Reliability All drives come equipped with S.M.A.R.T. 3 year warranty and Free 24/7 Tech Support SSDNow - eligible for KingstonCare program when installed in a server environment Upgrade select servers, workstations, and SAN storage drives to: Increase storage IOPS bandwidth and performance Reduce storage power & cooling requirements Reduce HDD break-fix costs and hassles Lower your Data Center TCO at same time! Do not think about SSDs as cents per GB but as performance per dollar + reduced maintenance and support costs. Upgrade select servers, workstations, and SAN storage drives to: Increase storage IOPS bandwidth and performance Reduce storage power & cooling requirements Reduce HDD break-fix costs and hassles Lower your Data Center TCO at same time! Do not think about SSDs as cents per GB but as performance per dollar + reduced maintenance and support costs.

37 Kingston Memory Don’t forget – Cards & Readers too Secure Digital – Standard – up to 2GB High Capacity – up to 32GB MicroSD – Standard – up to 2GB High Capacity – up to 8GB Mobility pack with USB reader & adapter Readers – USB based media readers (9 in 1 reader, 19 in 1 reader) DataTraveler MicroReader

38 Kingston Memory THANK YOU! ©2009 Kingston Technology Company, Inc. All rights reserved. All trademarks and registered trademarks are the property of their respective owners.


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