1. VIRTUALIZATION AND YOUR BUSINESS November 18, 2010 | Worksighted

2. Welcome / About  About the Presenters  Matt Maines  VMware Certified Professional  Microsoft Certified Technical Professional  Tom Visser  VMware Certified Professional  Cisco Certified Network Engineer

3. Agenda  Welcome / About  What is virtualization?  Impact on Small and Mid-Sized Businesses  Examples  Summary  Questions

4. What is Virtualization? 1:1 relationship between applications and hardware Relevant cost metric = cost per server Traditional Architecture Legacy rule: Run only one application per server because single application crashes resulting in OS or server failure Typical hardware utilization below 8% - wasteful Traditional Server Build 1 server per application

5. What is Virtualization? Many:1 relationship between applications and hardware Relevant cost metric = cost per application Virtualized Server Build Many applications – 1 server Server Consolidation: New rule: Run multiple applications per physical server because OS/applications are isolated from one another Typical hardware utilization 80% - efficient

6. What is Virtualization? Confused yet? Are there any questions before moving on.

7. VMware impact on small and midsized environments Reduce Physical Infrastructure Cost 3 Increase Flexibility 4 Increase Application Availability 1 Increase Data Recoverability 2

8. Reduced down-time of failed servers Typical downtime per failure 4 hours Average failures per year 2 Lost revenue per hour$12,019 Lost staff productivity per employee per hour $50/hour Average Downtime Costs* * Average company with 100 employees, 10 servers and $25,000,000 a year in sales $136,153 per year! OS APP ESX OS APP OS APP OS APP ESX OS APP OS APP Failed OS or server Two levels of Application Protection High AvailabilityIn the Event of hardware failure, the VM’s intelligently start on a safe piece of dedicated hardware. Downtime is greatly reduced, but not eliminated. Fault ToleranceZero-downtime failover; VM’s are mirrored in real time and migrate off of failed servers. Increase Application Availability 1 iSCSI Shared Storage

9. OS APP Agent-less, disk-based backup and recovery of your VMs using VMware Data Recovery. VM or file level restore Incremental backups Snapshots to reduce risk during server patching Restore VMs to different hardware ESX OS APP OS APP Agent-less snapshots Built in data protection saves time and money Simplifies administration Faster recover times Less downtime = higher staff productivity Increase Data Recoverability 2 Storage

10. Physical Servers10 Utilization8% Hardware Warranty$5,000 Annual Power and Cooling Costs $8,334 Total Operating Cost$13,334 Physical Servers3 Utilization80% Hardware Warranty$1,500 Annual Power and Cooling Costs $2,499 Total Operating Cost$3,999 Before VMware After VMware More applications per machine = less machines Over $9,000 per year in savings!!! Reduce Physical Infrastructure Cost 3

11. Application Server$5,000 Database Server$5,000 Hardware Warranty$1,000 Annual Power and Cooling Costs $1,667 Virtual Machines2 Physical Servers0*0* Hardware Warranty$0 Annual Power and Cooling Costs $0 Before Vmware After VMware More applications per machine = less machines Over $12,000 in savings for upgrade project!! Increase flexibility 4 Adding new application requires new hardware purchases * Assuming available resources on physical servers

12. What is Virtualization? Revisit Many:1 relationship between applications and hardware Relevant cost metric = cost per application Virtualized Server Build Many applications – 1 server Server Consolidation: New rule: Run multiple applications per physical server because OS/applications are isolated from one another Typical hardware utilization 80% - efficient

13. Example 1 Customer Profile: Small business has three servers that are out of warranty. Needs: New hardware that is supported Phased approach to spread costs Scalable for future

14. Example 2 Example 1: Traditional/Physical 3 new physical servers Significant labor costs for migration Traditional Solution 3 New Servers$15,000.00 Labor$6,000.00 Total$21,000.00 Migrate each server, upgrade software. Old Servers New Servers

15. Example 2 Example 1: VMware Virtualization Virtual Solution VMware Essentials Plus$495.00 1 New Server$5,000.00 Labor$1,000.00 Total$6,495.00 Phased approach to spread costs Phase 1 only moves the existing servers to virtual environment. Scalable for additional growth Separated servers from hardware, making decisions easier. Can migrate applications without having to upgrade software. Phase 1: P2V to new hardware

16. Example 2 Example 1: VMware Virtualization Phase 2: Increase Capacity Add more VMs Add a second physical server and shared storage Server Failure New Server Migrate VMs Normal Operation Failover Operation iSCSI Shared Storage

17. The Importance of Shared Storage Shared Storage is a requirement for: -High Availability -Fault Tolerance -Vmotion Data must be available to all hosts, all the time. Local storage doesn’t make much sense if you want your workload to be portable. Shared storage to be covered in the next presentation in greater detail… stay tuned

18. Example 2 Customer Profile: Fast growing company with 2 physical servers needs to upgrade to 6 total servers to support growth and needs high availability. Needs: Keep costs down All Applications must have continuity in event of HW failure at server level. Scalable for additional growth

19. Example 2 Example 2: Traditional/Physical Almost double the cost and that doesn’t include maintenance and management costs!!! 10 new physical servers $ Replication licensing Traditional Solution 10 New Servers$50,000.00 Replication Software$20,000.00 Total$70,000.00 2 servers must be allocated for every application to provide high availability! Exisiting Servers New Servers Redundant Servers

20. Example 2 Example 2: VMware Virtualization Virtual Solution VMware Essentials Plus$3,495.00 iSCSI Storage$20,000.00 2 New Servers$10,000.00 Total$33,495.00 iSCSI Shared Storage Keep costs low Buy 2 servers instead of 4, lower maintenance and support costs. All Applications must have continuity in event of HW failure HA (High Availability) Scalable for additional growth Servers have additional capacity, SAN can be added to increase redundancy and storage.

21. Worksighted: Best Practice Solution has many desirable characteristics: -Highly Available -> Workloads can move seamlessly between physical servers -Scalable -> CPU, Memory, and Storage can be increased with quickly and cost effectively -Efficient -> Fewer servers are required to run the same workload. Use less power, take up less space etc. Dell Equalogic iSCSI Shared Storage Dell R710 DC FILE EXCHA NGE QUICK BOOKS SQL DBFTP

22. Summary  Separates decisions regarding hardware and software  Maximizes hardware utilization and capacity  Reduces management, maintenance, power and cooling  Provides scalability in terms of growth, redundancy and recovery  Proven solutions used by all types of organizations

23. Thank You! Questions? (if you would like more detailed information on the possible benefits for your business as well as a more detailed feature presentation please contact Matt Maines or Tom Visser) Matt Maines: matt.maines@worksighted.com (616-582-1227)matt.maines@worksighted.com Tom Visser: tom.visser@worksighted.com (616-928-9064)tom.visser@worksighted.com