1. The Astonishing Power of 4 Walls Branding and Neighborhood Marketing – Retention is the New Acquisition Paul Mangiamele President & CEO Bennigan’s Franchising Company

2. How are we in food service, retailers? What product can we offer the consumer? Food & Beverage Menu items How do we move our product? Neighborhood Marketing/Brand Ambassadors Social Media Public Relations How can we secure financial gain? By creating a viable franchise model

3. Creating a Viable Franchise Model Updated Brand Positioning New Prototype & Design New Chef-Driven Food & Beverage Menus New initiatives to help drive sales through training, neighborhood marketing and guest feedback Results

4. Updated Brand Positioning Chef-Driven, Neighborhood Pub for the 21st Century Blending the best of our Legendary past with contemporary flavors, design & technology.

5. New Concept &Prototype

6. New Bar Concept

7. New Dining Concept

8. A New Attitude New Menu A modern look and streamline presentation Bringing relevance back to our signature items, while creating new and exciting taste profiles

9. A New Attitude New Beverage Menu New look and interactive presentation Innovative cocktails with a Bennigan’s twist

10. Bennigan’s University 2012 On-Line Modules Responsible Alcohol Service Food Safety and Sanitation Neighborhood Marketing Catering Sales Bar Revitalization

11. Mindshare

12. Neighborhood Marketing Our Neighborhood Marketing Program: Neighborhood Marketing guide book, annual calendar, marketing plans Brand Ambassador training “Print On Demand” site for customizable marketing materials

13. Bennigan’s in the News

14. Results Same stores sales growth for last 6 months Improved Average Unit Volumes system wide Improved unit level EBITDA New prototype 15 new Bennigan's under development Signed development agreements representing 30 new restaurants