2. Marketing messages delivered via advertising used to be a primary and trusted source of information. Word of Mouth was localized and slow. @KatrinaKlier @KhodyG #iStrategy

8. Personal: Generate demand via targeted offers to drive consideration Location and Time Leverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV Pulling in Social Graphs Drive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs. @KatrinaKlier @KhodyG #iStrategy

9. Make It Personal Generate demand via targeted offers to drive consideration Make it Relevant-Location and Time Leverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV Pulling in Social Graphs Drive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs. @KatrinaKlier @KhodyG #iStrategy

10. Make It Personal Generate demand via targeted offers to drive consideration Make it Relevant-Location and Time Leverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV Pulling in Social Graphs Drive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs. @KatrinaKlier @KhodyG #iStrategy

11. Make It Personal Generate demand via targeted offers to drive consideration Make it Relevant-Location and Time Leverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV Pulling in Social Graphs Drive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs. @KatrinaKlier @KhodyG #iStrategy