Presentation on theme: "CASE STUDY: Paramount Pictures/Nacho Libre Mobile Marketing Campaign 2006."— Presentation transcript:
CASE STUDY: Paramount Pictures/Nacho Libre Mobile Marketing Campaign 2006
Paramount Pictures Chose Zingy as their Mobile Marketing Partner ► Providing Zingy with exclusive mobile rights to Paramount Pictures films including The Godfather, Airplane, Clueless and Nacho Libre
Nacho Libre Campaign Objectives ► Drive foot traffic and awareness of movie release on opening day ► Promote movie in an innovative way connecting the Nacho Libre brand to target audience ► Generate incremental revenue for Paramount while generating buzz
Campaign Execution ► Produced original mobile content for Nacho Libre based on the funniest and popular scenes from the film, including voicetones and wallpaper images ► Promoted content both directly with carrier contacts and off- deck via print, online and text messaging ► Offered targeted mobile advertising placements
In Summary ► By partnering with Zingy, Paramount Pictures created an effective cross media campaign that achieved all marketing objectives Drove foot traffic Nacho Libre debuted at #2 at the box office and generated over $80mm worldwide Created buzz Delivered over 10,000 text messages with opening weekend reminders Generated revenue Zingy sold over 20,000 pieces of mobile content
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