1. Part 3 Implementing the VEI Model Southern Region Professional Development Presented by: Christine Haff Southern Region Program Director

2. An Overview of the VEI Program veinternational.org VEI emphasizes learning in 4 key areas: Ownership Experiential Cooperative Reflective

3. An Overview of the VEI Program veinternational.org What does a VEI firm do? ResearchPlanPresentImplementEvaluateReport

4. An Overview of the VEI Program veinternational.org Research Explore the VEI Website and Firm Directory – (veinternational.org/Home/About/Resources) Research product/service ideas What product/service and why? Handout—How to Select a Product or Service

5. An Overview of the VEI Program veinternational.org 500 firms across 27 product and service categories

6. An Overview of the VEI Program veinternational.org 1. What product or service are you selling? 2. Who’s your target customer? 3. What customer challenge do you solve? What needs or wants do you serve? 4. What value (customer benefits) do you deliver? 5. How will you reach, acquire and keep customers? 6. How will you define and differentiate your offerings? What makes you special, different or better? 7. How and when will you generate revenue? 8. What is your cost structure? Your pricing strategy? 9. What is your profit margin? Defining Your Business Model

7. An Overview of the VEI Program veinternational.org 10. What are you branding? 11. What will your brand stand for or represent? 12. What unique benefits will your brand communicate? 13. What emotional connection will you be trying to establish? 14. What lasting impression would you like to make? 15. What image would you like to project? Defining Your Brand Objectives

8. An Overview of the VEI Program veinternational.org Activity Name the Firm Generic firm name—3 to 5 years Unique Branding Handout – Select and Verify the Firm Name

9. The Business Plan Research Plan Present

10. An Overview of the VEI Program veinternational.org The Business Plan Every firm is required to write a comprehensive and professional business plan – Outlining the goals and objectives of the firm Regions conduct local Business Plan Competitions – Winning teams qualify for Nationals Culminates in a National Business Plan Competition – Held in NYC during the Youth Business Summit ResearchPlanPresent Implement EvaluateReport

11. An Overview of the VEI Program veinternational.org PLAN: Writing the Business Plan National Business Plan Guidelines National Business Plan Competition – Written Rubric—Activity Resources: Curriculum

12. An Overview of the VEI Program veinternational.org PLAN: Present https://veinternational.org/blog/2014- national-business-plan-competition-results/ https://veinternational.org/blog/2014- national-business-plan-competition-results/ 2014 1 st Place, OAISIS South Pasadena, California South Carolina/Southern Region BPC: February 7, 2015, Myrtle Beach Hilton Resort

13. An Overview of the VEI Program veinternational.org What does a VEI firm do? ResearchPlanPresentImplementEvaluateReport

14. An Overview of the VEI Program veinternational.org To Whom Do We Sell and How Firm to Firm (500/7800) Firm to VE Employee (10,000) Non-VEI Sales Guests at Grand Opening Visitors (VEI checks) Guests at Trade Shows

15. E-Commerce Website Implement

16. An Overview of the VEI Program veinternational.org IMPLEMENT: E-commerce Website All firms have an e-commerce website – Provides information about the firm & program – Product/Service descriptions & pictures – Online shopping cart utility or ordering procedure Introducing the “Better Business Rating” – Firm websites will be rated by “mystery shoppers” – Similar to star ratings on Amazon.com – Based on ease of use, customer relations, turnaround time, etc. ResearchPlanPresent Implement EvaluateReport

17. An Overview of the VEI Program veinternational.org Activity E-Commerce Review https://veinternational.org/resources/referen ce-files/ https://veinternational.org/resources/referen ce-files/ Creating a Website to Support E-Commerce Website Competition Rubric (Basic) – http://edensconfections.com/ http://edensconfections.com/ – http://www.theupperdeck.net/ http://www.theupperdeck.net/ – http://ziplineco.us/ http://ziplineco.us/ US Directory—Review

18. An Overview of the VEI Program veinternational.org VEI Disclaimer If you are using a platform to build the site (Wix, WordPress, Weebly, Squarespace): Type “This is an official Virtual Enterprises International firm website. This online store is for educational purposes only.” Highlight “Virtual Enterprises International”, and link to //veinternational.org

19. An Overview of the VEI Program veinternational.org Grand Opening Official Ribbon Cutting Ceremony—Local Chamber of Commerce Invite – School District Personnel – Local Business Partners – Parents and Friends – News Media Opening: Mid November/December

20. Trade Shows Southern Region-February 8-9, 2015 Myrtle Beach Hilton Resort Implement

21. An Overview of the VEI Program veinternational.org Firms participate in numerous regional and international trade shows ( Ex: New York City, South Carolina, California, Belgium) https://veinternational.org/blog/2014-trade-show-recap/ ResearchPlanPresent Implement EvaluateReport

22. An Overview of the VEI Program veinternational.org Prepare for a Trade Show Preparation for the Trade Show PowerPoint Preparation for the Trade Show

23. An Overview of the VEI Program veinternational.org What does a VEI firm do? ResearchPlanPresentImplementEvaluateReport

24. EVALUATE: The Annual Report Evaluate Report

25. An Overview of the VEI Program veinternational.org The Annual Report Report on the firm’s operations over the Fiscal Year 1.What did you say you were going to do in your Business Plan? 2.What actually happened? 3.Explain the differences. Why were you successful? Why weren’t you successful? What did you learn from the experience? Preparation of Firm Financial Statements – Income Statement – Balance Sheet – Cash Flow Statement https://veinternational.org/resources/reference-files/ ResearchPlanPresent Implement EvaluateReport

26. An Overview of the VEI Program veinternational.org What does a VEI firm do? ResearchPlanPresentImplementEvaluateReport

27. Assessments

28. An Overview of the VEI Program veinternational.org Online Assessment & Evaluation Pre/Post Surveys VEI Technical Assessment (NOCTI - Test code: 7975) Pre/Post Assessment Attendance Data Student Portfolios Other Types of Assessments Career Portfolio Personal Daily Log Personal Finance Work Samples

29. Part 4 The Curriculum