1. 1 Managing Critical Data Center Infrastructure Patrick McConaughy Emerson Network Power

2. 2 Emerson Electric Co.; Proprietary Information Emerson At-a-Glance 2010 $21 Billion in sales Diversified global manufacturer and technology provider Approximately 127,700 employees worldwide Headquarters in St. Louis, Mo. NYSE: EMR Manufacturing and/or sales presence in more than 150 countries 240 manufacturing locations worldwide No. 117 on 2010 FORTUNE 500 list of America’s largest corporations Founded in 1890 2 22

3. Deliver ROI Do More With Less... Be Innovative Decrease Costs Increase Efficiencies & Productivity Businesses Are Challenged To... Every Day 3

4. IT Professionals Manage Your Data Center & Desktop environments Physical Hardware & Software Physical Hardware & Software Virtual Environments Virtual Environments Power Power Service Processors Service Processors Secure Your Assets The right access The right access The right time The right time The right resource The right resourceMonitor For Efficiencies & Cost control For Efficiencies & Cost control To mitigate Risk To mitigate RiskPlan For Change For Change For Growth For Growth Deploy new services to the business Infrastructure agility allows IT to respond to business needs Infrastructure agility allows IT to respond to business needs Provide competitive advantage Provide competitive advantage 4

5. Every Day Manage Your Environments Physical Environments Physical Environments Power consumption and requirements Power consumption and requirements Secure Your Assets The right access The right access The right time The right time The right resource The right resourceMonitor For Efficiencies & Cost control For Efficiencies & Cost control To mitigate Risk To mitigate RiskPlan For Change For Change For Growth For Growth Deploy New Services To The Business Infrastructure agility to respond to business needs Infrastructure agility to respond to business needs Facility Professionals 5

6. The Data Center as the Core of the Business IT and Physical Infrastructure was designed for STATIC Application requirements

7. What and where are assets in the data center? How are they interconnected? Do we have space, cooling and power to meet future needs? How can I efficiently commission decommission? How are my assets operating? Am I getting real-time notification of alarms and alerts? How do I get my server back up and running? Can I populate my planning tools with actual performance data? How do I extend the life of the data center? How do I reduce mean time to repair (MTTR)? How do I synch infrastructure with virtualization automation? How are we doing against SLAs? How do I anticipate potential failures and automatically shift compute and physical load to eliminate downtime? How can I optimize efficiency across my data center? Data Center Infrastructure Management Maturity MONITOR AND ACCESS DATA CAPTURE AND PLANNING ANALYZE, DIAGNOSE RECOMMEND AND AUTOMATE Improved Planning (Proactive) Availability at Optimal Performance Early Warning (Reactive) Improved Performance Customers need to evolve through levels of maturity in DCIM

8. Managing the Data Center “Gap” Slide 8 Companies lack cohesive management strategy for data center infrastructure

9. Organizational Tension 9 Facilities Powering the Infrastructure Energy Budget Space Constraints Facilities Powering the Infrastructure Energy Budget Space ConstraintsIT Powering the Business Energy Spend Space RequirementsIT Powering the Business Energy Spend Space Requirements

10. Convergence ! 10

11. Control & Manageability Power Manager Data Center Planning Steps to Convergence 11 Insight Plan Manage Ability to accurately measure power usage Collect baseline data for trending analysis Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation

12. Gain Insight 12 Insight Plan Manage Ability to accurately measure power usage Collect baseline data for trending analysis Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Control & Manageability Power Manager Data Center Planning

13. ++ Multiple SpreadsheetsStatic CAD DrawingsProprietary Rack Configurators Replace with One Complete Solution: Consolidate disparate Data Center tools 13© 2010 Avocent Corporation Control & Manageability Power Manager Data Center Planning

14. Gain visibility into changes that have occurred in the data center and help anticipate what problems may occur in the future Monthly Capacity Trends by Floor Plan - Historical and Future Data as of: m/dd/yyyy hh:mm:ssAM Sep, 1 2008 – Feb 28, 2009 Plan - Plan 1 Square Footage:1000Location:Atlanta, GA Max Capacity Heat(kW)Power(kW)Weight(lbs)Network PortsSpace(ru) Sep, 2008401000500050500 Oct, 2008603435002451000 Nov, 20084540021263001257 Dec, 2008401000500050500 Jan, 20098080035002451000 Feb, 20099090021263001257 Consumed Heat(kW)Power(kW)Weight(lbs)Network PortsSpace(ru) Sep, 2008401000500050500 Oct, 2008603435002451000 Nov, 20084540021263001257 Dec, 2008401000500050500 Jan, 20098080035002451000 Feb, 20099090021263001257 Remaining Heat(kW)Power(kW)Weight(lbs)Network PortsSpace(ru) Sep, 2008401000500050500 Oct, 2008603435002451000 Nov, 20084540021263001257 Dec, 2008401000500050500 Jan, 20098080035002451000 Feb, 20099090021263001257 Print Date/Time : m/dd/yyyy hh:mm:ssAM Page # of # Insight - Reporting the past and future 14 © 2010 Avocent Corporation Control & Manageability Power Manager Data Center Planning

15. Insight – Asset Inventory Report Control & Manageability Power Manager Data Center Planning 15

16. Insight – Collect Power Baseline Power consumption reports Environmental reports Control & Management Power Manager Data Center Planning 16

17.  5 Megawatts Data Center @ 10 cents/KWh –Annual power costs = $4, 380,000  Optimize power utilization (by modeling power consumption)  Selecting appropriate hardware  Consolidate underutilized equipment –Reduce power consumption by just 10% $438,000 annual savings Case in Point 17 © 2010 Avocent Corporation

18. Create a Plan 18 Insight Plan Manage Ability to accurately measure power usage Collect baseline data for trending analysis Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Control & Manageability Power Manager Data Center Planner

19. Plan - Analyze Asset Detail Compare Racks to help optimize capacities Select asset to display unique information such as asset tag or warranty expiration View connections visually to identify any redundancy problems Predict capacity problems by viewing consumed and available network ports Increase accuracy and accelerate change via Rack Design reports to engineering teams Control & Managabity Power Manager Data Center Planning 19

20. Plan - Capacity Control & Managability Power Manager Data Center Planning 20

21. Plan – Monitoring Space and Power What do I have? Where is it? Who does it belong to? Where can I put this? What will happen if? Control & Managability Power Manager Data Center Planning 21

22. Manage the Plan 22 Insight Plan Manage Ability to accurately measure power usage Collect baseline data for trending analysis Document the location of existing equipment Provide reports on assets and capacities of the datacenter Visual modeling of the data center, racks, and individual IT elements within a rack Dynamically monitoring of heating, cooling and power Plan the deployment of new equipment using multiple scenarios Proactive monitoring and reporting Heterogeneous management of power assets Single console access to rack assets Heterogeneous management of physical and virtual environments Single, secure browser based access Proactive monitoring and reporting Improves change management quality and lowers cost of planning and documentation Control & Managability Power Manager Data Center Planning

23. Visually identify capacity and availability for implementation or changes to infrastructure Manage a Dynamic Infrastructure Control & Managability Power Manager Data Center Planning 23

24. Manage – Proactive Monitoring and Reporting Energy Cost Reports – Historical View Manage and monitor power costs Data center Row Rack (as shown) Asset level DSView 3 Power Manager Infrastructure Explorer Infrastructure Explorer 24

25. Manage – Single Console Access 25 Control & Managability Power Manager Data Center Planning

26. Rakesh Kumar – March 2009 Key Findings  More than 50% of data centers worldwide will face power, cooling and floor space constraints during the next three years.  Most organizations struggle with quantifying the scale and technical nature of their data center capacity problems because of organizational problems, and because of a lack of available information.  Few data centers have adopted a continuous-improvement, process-driven approach to manage their data center capacity problems.  Most data centers still use inefficient, ad hoc approaches to manage their data center capacity issues. Recommendations  Evaluate the floor space, power and cooling consumption in the data center.  Conduct an energy consumption audit and computational fluid dynamic analysis once a year.  Improve the use of the existing infrastructure through consolidation and virtualization before building out or buying new/additional data center floor space.  Consider the use of IT equipment and growth rates with power, cooling and floor space requirements when deciding on building versus buying new/additional data center space.  Use a continuous-improvement, process-driven approach to improve data center floor use and allocation. Comments from the IndustryI Continuously Optimize Your Data Center Capacity Before Building or Buying More 26© 2010 Avocent Corporation

27. Business Value Banking – “Install 3,000 servers per year. Reduced Install time from 60 to 10 days.” Fujitsu – “We saved over 500 man-hours per month ($25K+) in one data center.” Lehman Brothers – “75-100 tickets a day, install 1,000 machines a week, 10,000 tickets a year. Improved time-to-provision from 2-3 weeks to 1-2 days.” Retail – “Installs 75-100 servers per month. Reduced time by 30% and error rate dropped from 25% to 0%, saving $157,000 annually.” Banking – “Confirmed 1,745 devices could be removed from maintenance saving $212,988 a month.” Lehman Brothers – “Before implementing Infrastructure Management $13M in equipment was lost.”

28. Emerson Infrastructure Management Strategy Building Data Center Rack IT Infrastructure Applications Solutions Building Management Companies IT Management Companies and Server OEMs Emerson brings a holistic, solutions approach to data center infrastructure management Liebert, Aperture, Alber, Knurr Avocent

29. Conclusions Convergence is coming…  Proactive measurement, planning, and management is critical to success  Possessing the proper technology can reduce or eliminate the pain  Evolutionary, not revolutionary process 29

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