2. Ron Cariker President - 7 Media Group RonCariker@7MediaGroup.com text 7MG to 55678 RonCariker@7MediaGroup.com

3. Taking Your Dealership Mobile Ron Cariker 7 Media Group What is Mobile?

4. Taking Your Dealership Mobile Ron Cariker 7 Media Group What is Mobile?

5. Taking Your Dealership Mobile Ron Cariker 7 Media Group What is Mobile?

6. Taking Your Dealership Mobile Ron Cariker 7 Media Group What is Mobile?

7. Taking Your Dealership Mobile Ron Cariker 7 Media Group Mobile By The Numbers 96% of the U.S. Population (303 Million) owns a wireless device. (CTIA)CTIA Average U.S. mobile user spends 2.7 hours socializing per day on a mobile device. 36% respond to ads within text alerts, while only 11 percent responded to display ads on mobile Web sites. The US sends 187.7 billion text messages every month. (CTIA))

8. Taking Your Dealership Mobile Ron Cariker 7 Media Group SmartPhones 63.2 million Americans own a smartphone. (comScore)comScore 50% of consumers ages 25-34 have smartphones. (comScore) 35% of smartphone users access the mobile Internet from their device. (comScore) There were 10.9 billion worldwide app downloads in 2010. (International Data Corp)

9. Taking Your Dealership Mobile Ron Cariker 7 Media Group SmartPhones

10. Taking Your Dealership Mobile Ron Cariker 7 Media Group SmartPhones 63.2 million Americans own a smartphone. (comScore)comScore 50% of consumers ages 25-34 have smartphones. (comScore) 35% of smartphone users access the mobile Internet from their device. (comScore) There were 10.9 billion worldwide app downloads in 2010. (International Data Corp) Smart Phones must make us S-M-A-R-T-E-R right?

11. Taking Your Dealership Mobile Ron Cariker 7 Media Group SmartPhones 63.2 million Americans own a smartphone. (comScore)comScore 50% of consumers ages 25-34 have smartphones. (comScore) 35% of smartphone users access the mobile Internet from their device. (comScore) There were 10.9 billion worldwide app downloads in 2010. (International Data Corp) Smart Phones must make us S-M-A-R-T-E-R right?

12. Taking Your Dealership Mobile Ron Cariker 7 Media Group Mobile Strategy Where do you START and why is one mobile solution any different than the other? SMS - text messaging. Mobile website (WAP) - website designed to be viewed on a mobile device. Applications - downloaded software on smartphones. QR Codes - quick response codes used to direct to more content.

13. Taking Your Dealership Mobile Ron Cariker 7 Media Group Mobile Strategy QR Codes - Quick Response: Smartphone and QR app. required. 72% of smartphone users would be likely to recall an ad featuring a QR code. Lack of ability to collect meaningful, follow-up data from consumer. Not being done effectively across the board.

14. Taking Your Dealership Mobile Ron Cariker 7 Media Group Mobile Strategy Applications: Can be very useful and effective when app ties to native aspects of the phone. SmartPhone required for access to app- lications. Only 50% of adults 25-34 own a smart- phone. mCommerce adoption will continue to grow via mobile apps. Cross-OS development required for applications penetration. Apps are typically cost prohibitive for small businesses when measured against the ROI.

15. Taking Your Dealership Mobile Ron Cariker 7 Media Group Mobile Strategy WAP site - Wireless Application Protocol: What websites were like in 1999. 35% of smartphone users access the mobile Internet from their device and can watch video, fill out online forms, use interactive maps and much more. Two-year growth (2008 – 2010) of more than 2,000 percent in mobile-ready web sites. Getting your brand out to the largest possible pairs of eyeballs makes WAP an ideal choice. WAP pages are limited in terms of content due to the memory and screen size of mobile devices.

16. Taking Your Dealership Mobile Ron Cariker 7 Media Group Mobile Strategy SMS - Simple or Short Message Service: The foundation of ALL mobile marketing strategies. 160 characters available for your message. Almost 100% of all mobile devices have SMS capability. Easy for customer to manage opt in and opt out interaction and easy for businesses to deploy campaigns. Extremely immediate and very effective means to drive customers to other mobile content and offerings. text 7MG to 55678

17. Taking Your Dealership Mobile Ron Cariker 7 Media Group My Customers Don’t Text!

18. Taking Your Dealership Mobile Ron Cariker 7 Media Group My Customers Don’t Text! And you know this how...? You asked them? 3 or 4 of them mentioned it once? They are too old?

19. Taking Your Dealership Mobile Ron Cariker 7 Media Group My Customers Don’t Text! “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford

20. Taking Your Dealership Mobile Ron Cariker 7 Media Group Loyal Customers

21. Taking Your Dealership Mobile Ron Cariker 7 Media Group Loyal Customers It costs about five times as much to attract a new customer as it costs to keep an old one. - White House office of Consumer Affairs The probability of selling service to a new customer is 1 in 16, while the probability of selling service to a current customer is 1 in 2. - Earl Sasser, Harvard Business School Repeat customers spend 33% more than new customers. - Retail Active It's easier to get present customers to buy 10 percent more than to increase your customer base by 10 percent. - Eastbridge Consulting Group

22. Taking Your Dealership Mobile Ron Cariker 7 Media Group Loyal Customers How do you treat loyal customers?

23. Taking Your Dealership Mobile Ron Cariker 7 Media Group Increase Customer Loyalty Through Mobile Develop a mobile strategy for a passionate customer base. Integrate mobile into the existing traditional media channels. Keep the audience engaged with exclusive offers through mobile alerts. Build a better customer profile through data gathering and enhancements. Use your social media to draw your audience to your mobile platform.

24. Taking Your Dealership Mobile Ron Cariker 7 Media Group PowerSports Dealers Using Mobile Why dealerships are using mobile: Reach customers with immediacy and relevancy. Mobile cost is well below cost of any other form of traditional media. Leverage existing database of customers that’s not used to fullest value. Competing dealerships may be using mobile.

25. Taking Your Dealership Mobile Ron Cariker 7 Media Group PowerSports Dealers Using Mobile How do dealerships decide on a mobile platform provider: What other clients does the vendor work with. Immediate consultations and support. Knowledge of mobile marketing as well as experience in applying mobile to traditional media. References and testimonials by clients of the vendor. Technology vendor uses for SMS. Through carrier provisioned short codes or SMTP?

26. Taking Your Dealership Mobile Ron Cariker 7 Media Group PowerSports Dealers Using Mobile How to build a mobile club and add new membership with continued growth. Data import of current customers. Data collection on every event #1 way to add new mobile members. Online sign-up form on website and Facebook. All radio, print flyers, in-store signage and other traditional media includes mobile call to action. Promotions with partners like bars, restaurants, events, etc...

27. Heather Blessington CEO - Duo Web Solutions heatherb@duowebsolutions.com text DUO to 55678

28. Taking Your Dealership Mobile Ron Cariker 7 Media Group PowerSports Dealers Using Mobile Results from dealerships with mobile: Alert promoting buy 1 tire, get 1 free. Dealership sold $8,000 in tires in 3 days and had to place additional order. Buy 1 T-shirt, get 1 Free. Dealership had largest day in motor clothes sales in 12 months. Increased floor traffic dramatically. Free gift for first 50 customers. Dealership had customers waiting at the door before they opened the day of the promotion.

29. Ron Cariker President - 7 Media Group RonCariker@7MediaGroup.com text 7MG to 55678 RonCariker@7MediaGroup.com