1. A Unique Vodka Proposition

2. Mission Statement
Precious Vodka aims to differentiate itself as the most unique vodka proposition in the spirits market by the following criteria;
Uniqueness in terms of retail shelf and bar presence
To be the most luxurious vodka in the world
Taste and quality of the spirit
General consumer experience both retail and bar/club

3. Product Value Statement
Precious Vodka represents the most innovative Vodka in terms of;
Bottle design
Internationally patented diamond bottle design
A vodka bottle design that truely reflects the quality of the spirit
Box packaging
High quality box packaging that displays the bottle in a way that is akin to how jewelry is presented

4. Product Description The Vodka – Ultra Premium The bottle and packaging
6 times distilled from Grain
Triple charcoal filtered
Natural spring water
The bottle and packaging
Unique diamond shaped bottle
Luxury box packaging to enhance retail presence
The stones
Fully certifiable gem stone included with each luxury bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot

5. Design Brief To design a bottle and box packaging that is truely;
Unique
Eye-catching & Attractive
Luxurious
Innovative in design
To display the included gem stone that comes with the product

6. Distribution Channels
Retail/Bottle shop/Duty Free
Luxury box packaging enhances retail visual presence
Bars/Clubs/Restaurant
Gastromony line competitively prices to compete with established brands

7. Product Lines Luxury Bottles Gastronomy Bottles
Internationally Patented Diamond Bottle
700ml & 750ml
Real Gem Stones: Sapphire, Ruby, Emerald, Topaz, Peridot
Gastronomy Bottles
Standard 1L bottles

8. Competitive Landscape
Who are the major players in the market
Belvedere
Grey Goose
Ciroc
Analyse current packaging trends in the vodka market
What is the competition doing in terms of;
Bottle design

9. Competitive Analysis Ciroc Unique tall bottle design Colour tinting
Ultra Premium Vodka
Belvedere
Standard bottle
Highly creative artwork
Faux frosted exterior
Ultra Premium Vodka
Grey Goose
Standard bottle
Highly creative artwork
Faux frosted exterior
Ultra Premium Vodka

10. Final Bottle Design

11. Box Packaging Design

12. Awards & Achievements Silver Medal Winner 2011
The San Francisco World Spirits Competition 
Courchevel Fashion Week 2011
Precious Vodka chosen as the exclusive vodka for all official events, fashion shows, degustations.

13. Conclusion
The diamond shaped bottle coupled with the new luxury box packaging makes Precious Vodka the most innovated, contemporary, and conceptually different example of a product’s design and packaging.