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INFINIUM Spirits Brand Information. INFINIUM Spirits Brand History Seagrams Extra Smooth vodka: The Smoothest Name in Vodka Seagrams Vodka was launched.

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Presentation on theme: "INFINIUM Spirits Brand Information. INFINIUM Spirits Brand History Seagrams Extra Smooth vodka: The Smoothest Name in Vodka Seagrams Vodka was launched."— Presentation transcript:

1 INFINIUM Spirits Brand Information

2 INFINIUM Spirits Brand History Seagrams Extra Smooth vodka: The Smoothest Name in Vodka Seagrams Vodka was launched nationally in January 2003 In June 2003, 4 flavors (Apple, Raspberry, Citrus and Vanilla) were introduced into the US market. Black Cherry and Orange were launched in Seagrams Vodka won the Double Gold Award at the 2003 San Francisco World Spirit Competition

3 INFINIUM Spirits Brand Vision To become a major player in the Standard Vodka segment achieving 1 Million cases by Brand Objective Build awareness and trial Gain additional distribution / display activity Increase focus on small size business

4 INFINIUM Spirits Brand Target Consumer Who is the Seagrams Vodka primary drinker? SV Base: 21-39, M/F, 60/40 SV Flavors: 21-29, M/F, 40/60 Any Smirnoff consumer

5 INFINIUM Spirits Seagrams Vodka: Quality Statement Seagrams vodka is extremely neutral in flavor, clean, crisp and of course extra smooth Seagrams Vodka is made from the finest American grain. It does not contain any additives To achieve its extra smooth quality, Seagrams Vodka is distilled using a state of the art continuous five-column process. Additionally, it is distilled at a higher proof using a cleaner end product so no charcoal filtering is required Seagrams Vodkas award winning premium smoothness is ideally enjoyed straight in Martinis or other neat recipes. It is also suited to be mixed with juices, tonic and other spirits normally mixed with vodka

6 INFINIUM Spirits Seagrams Vodka Flavor Line – Quality Statement The award winning Seagrams Flavored Vodka line is made with exceptionally smooth vodka distilled through a state-of-the-art five-column process and infused with natural flavor, offering a distinctive sensory experience that only the renowned quality of Seagrams Vodka can deliver All Seagrams Vodka flavors (Apple, Raspberry, Citrus, and Vanilla) are made from the finest American grain. They does not contain any additives, only natural flavors Best enjoyed as a martini, with club soda or a variety of other mixers

7 INFINIUM Spirits Quality Statement Platinum Select, a five column distilled 100 proof vodka with a smoothness that offers the ultimate vodka experience Made with the most discerning consumers in mind, Platinum Select is ideally enjoyed straight in Martinis or other neat recipes. It is also suited to be mixed with juices, tonic and other spirits normally mixed with vodka The award winning Seagrams Extra Smooth Vodka can also be enjoyed in a convenient travel size 750ml PET bottle designed to meet the needs of the on-the- go consumer Seagrams Platinum Select Vodka – 100 Proof Seagrams Extra Smooth Vodka - 750ml PET

8 INFINIUM Spirits Awards Double Gold Award, San Francisco White Spirits Competition Adams Growth Brands – 2004 & 2005 #1 Rising Star 2005 American Culinary Institute Chefs Best Award 2004 Wine Enthusiast Rated as a Very Good / Recommended Brand 2004 & 2005 IMPACT Hot Brand Award


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