1. Chapter 6: Learning Case Study: The Little Albert Experiment
Section 1: Classical Conditioning
Section 2: Operant Conditioning
Section 3: Cognitive Factors in Learning
Section 4: The PQ4R Method: Learning to Learn
Experiment: Applying What You’ve Learned

2. Case Study: The Little Albert Experiment
The Little Albert experiment showed that emotional reactions such as fear can be taught through classical conditioning.
Eleven-month-old Albert was conditioned to fear a white rat rather than be amused by it.
Psychologists achieved this by pairing the rat with something that Albert would find instinctively frightening.
The Experiment
After they paired the rat with loud noises, Albert showed a fear of the rat even when there was no noise.
Albert’s fear spread to similar objects.
By today’s standards, the experiment was unethical.
The Results –

3. What do you think?
How did Watson and Rayner condition Little Albert to fear white rats?
Do you think you have learned to fear or enjoy certain things because of conditioning or association? Explain.

6. Section 1 at a Glance Classical Conditioning
Russian psychologist Ivan Pavlov pioneered research into a form of learning known as classical conditioning. In classical conditioning, one stimulus causes a response that is usually caused by another stimulus.
Classical conditioning can help people adapt to the environment and can help eliminate troubling fears or other behaviors.

7. Classical Conditioning
Main Idea
Classical conditioning is a form of learning that involves the use of a stimulus to generate a specific response.
Reading Focus
What are the basic principles of classical conditioning?
How might classical conditioning help people or animals adapt to the environment?
What are some applications of classical conditioning?

8. Why do people have an immediate, physical response to a picture of pizza?

9. Principles of Classical Conditioning
Conditioning is a type of learning that involves stimulus-response connections.
Classical conditioning is a simple form of learning in which one stimulus calls forth the response that is usually called forth by another stimulus.
Russian physiologist Ivan Pavlov used dogs in his studies of classical conditioning.
He trained the dogs to associate the sound of a bell with food.
They learned that the sound of the bell meant food was coming.
Pavlov’s Dogs
Unconditioned stimulus: a stimulus that causes a response that is automatic, not learned
Unconditioned response: caused by an unconditioned stimulus
Conditioned response: a learned response to a neutral stimulus
Conditioned stimulus: a previously neutral stimulus that causes a conditioned response
Stimulus and Response –

12. How does classical conditioning occur?
Reading Check
Summarize
How does classical conditioning occur?
Answer: One stimulus calls forth the response that is usually called forth by another stimulus.

13. Adapting to the Environment
Taste Aversions
Taste aversion: learned response to a particular food
One-trial learning
Extinction
Extinction: Disappearance of conditioned response when unconditioned stimulus no longer follows conditioned stimulus
Spontaneous Recovery
Spontaneous recovery: Reappearance of an extinguished conditioned response after some time has passed
Generalization and Discrimination
Generalization: The tendency to respond in the same way to stimuli that have similar characteristics
Discrimination: The act of responding differently to stimuli that are not similar to each other

14. Reading Check
Describe
Give three examples of ways that classical conditioning can help people adapt to their environment.
Answer: Students should cite examples of taste aversion, extinction, spontaneous recovery, generalization, or discrimination.

15. Applications of Classical Conditioning
Flooding and Systematic Desensitization
In flooding, a person is exposed to the harmless stimulus until fear responses to that stimulus are extinguished.
With systematic desensitization, people learn relaxation techniques and then, while they are relaxed, they are gradually exposed to the stimulus they fear.
Counterconditioning
In counterconditioning, a pleasant stimulus is paired repeatedly with a fearful one, counteracting the fear.

17. What are three applications of classical conditioning?
Reading Check
Identify
What are three applications of classical conditioning?
Answer: flooding, systematic desensitization, counterconditioning

18. Section 2 at a Glance Operant Conditioning
Psychologist B.F. Skinner helped pioneer research into a form of learning known as operant conditioning, in which individuals learn from the consequences of their actions.
Operant conditioning depends on the use of reinforcements and a schedule to execute them.
The principles of operant conditioning can be applied to help people or animals learn to combine a series of simple steps or actions to form complex behaviors.

19. Operant Conditioning Main Idea Reading Focus
Operant conditioning occurs when people or animals have learned to respond to a certain situation.
Reading Focus
How are operant conditioning and reinforcement related?
What are the main types of reinforcers?
How do rewards and punishments shape learning?
How do schedules of reinforcement influence learning?
What are some applications of operant conditioning?

20. 1 Operant Conditioning and Reinforcement
In operant conditioning, people and animals learn to do certain things—and not to do others—because of the results of what they do.
They learn from the consequences of their actions.
In operant conditioning, voluntary responses are conditioned.
B.F. Skinner studied operant conditioning by using the “Skinner box.”
His experiment demonstrated reinforcement, or the process by which a stimulus (food) increases the chances that a preceding behavior (a rat pressing a lever) will occur again.
Knowledge of results is often all the reinforcement that people need to learn new skills.
Reinforcers always cause the behavior to occur again 1

21. 2

22. How does reinforcement result in operant conditioning?
Question:
Describe
How does reinforcement result in operant conditioning?
Answer: In operant conditioning, people and animals learn to do certain things because of the results of what they do. Reinforcement increases the chances that such behavior will occur again. 3

23. 4 Types of Reinforcers Primary and Secondary Reinforcers
Primary reinforcers are reinforcers that function due to the biological makeup of an organism.
Secondary reinforcers are learned by being paired with primary reinforcers.
Money is a secondary reinforcer because we have learned that it may be exchanged for primary reinforcers like food and shelter.
Positive and NegativeReinforcers
Positive reinforcers increase the frequency of a behavior.
In positive reinforcement, a person receives something he or she wants following the behavior.
Negative reinforcers increase the frequency of a behavior when they are removed.
In negative reinforcement, a behavior is reinforced because something unwanted stops happening or is removed following the behavior. 4

24. 5 Movie is added as reward Buzzing sound is removed
Different than negative
reinforcement b/c it
decreases behavior
(reinforcers always
Increase behaviors) 5

25. Describe the four main types of reinforcers.
Concept Check
Summarize
Describe the four main types of reinforcers.
Answer:
1. Primary reinforcers are those that people and animals do not need to be taught to value, such as food and water.
2. Secondary reinforcers, like money, must be learned.
3. Positive reinforcers, such as food and fun, increase the frequency of the behavior they follow when they are applied.
4. Negative reinforcers increase the frequency of the behavior that follows when they are removed. They are unpleasant, and include discomfort and fear. (something unwanted stops happening after the behavior) 6

26. 7 Rewards and Punishments Rewards Punishments
Like positive reinforcement, rewards help encourage learning.
Some psychologists, however, prefer positive reinforcement because the concept of reinforcement can be explained without trying to guess what an organism will find rewarding.
Punishments
Punishments are quite different from negative reinforcers.
Punishments are unwanted events that decrease the frequency of the behavior they follow.
Punishments tend to work only when they are guaranteed.
Most psychologists believe it is preferable to reward children for desirable behavior than punish them for unwanted behavior. 7

27. 8

28. Schedules of Reinforcement
The effectiveness of a reinforcement depends on the schedule of reinforcement—when and how often the reinforcement occurs.
Continuous reinforcement is the reinforcement of a behavior every time the behavior occurs.
Continuous reinforcement is not always practical or possible.
The alternative is partial reinforcement, which means a behavior is not reinforced every time the behavior occurs.
Continuous and Partial Reinforcement
Fixed-interval schedule: a fixed amount of time must elapse between reinforcements (paycheck every Fri)
Variable-interval schedule: varying amounts of time go by between reinforcements (boss “drops in”)
Interval Schedules –
schedules of reinforcement

30. schedules of reinforcement handout
Ratio Schedule
Fixed-ratio schedule: reinforcement occurs after a fixed number of responses
(food pellet to rat after every 5 tries)
Variable-ratio schedule: reinforcement occurs after a varying number of responses
(food pellets to a rat after one bar press, again after four bar presses, and a third pellet after two bar presses)
Extinction in Operant Conditioning
In operant conditioning, extinction results from repeated performances of the response without reinforcement.
schedules of reinforcement handout

31. Concept Check
Infer
Why are both variable-interval schedules and variable-ratio schedules successful?
(behaviors learned through partial reinforcement tend to last longer after they are no longer being reinforced than behaviors learned through continuous reinforcement)
(tend to maintain that behavior only as long as the reinforcer is there)
Answer: because timing is unpredictable; reinforcement can come at any time (think pop quizzes)

32. Three Ways Operant Conditioning Can Be Applied
Shaping and Chaining
Shaping is a way of teaching complex behaviors in which one first reinforces small steps in the total activity.
Chaining is combining the steps of a sequence to progress toward a final action.
Chaining can be forward or backward.
Chaining can be used to teach complex behavior patterns to people and animals.
Programmed Learning
Programmed learning is based on shaping and chaining.
Developed by B.F. Skinner, it assumes that any task can be broken down into small steps.
Programmed learning does not involve punishments.
Instead, it reinforces correct responses.
Computer “frames” where you can’t move on until you’ve mastered a concept

33. Identify Supporting Details
Concept Check
Identify Supporting Details
What are three examples of applications of operant conditioning?
Answer: shaping, chaining, programmed learning

34. Section 3 at a Glance Cognitive Factors in Learning
Cognitive psychologists focus on the mental aspects of learning and are interested in what people or animals know, not just what they do.
Cognitive learning is based on the idea that people and animals can learn by thinking or by watching others.
Some techniques for behavioral modification are based on the ideas of operant conditioning and cognitive factors.

35. Cognitive Factors in Learning
Main Idea
Cognitive learning focuses on the mental aspects of learning, such as obtaining, processing, and organizing information. Cognitive psychologists are interested not only in what people do, but also what they know.
Questions to Consider
What is latent learning?
In what situations does observational learning take place?
What learning principles are involved in behavior modification?

36. What do tamales have to do with Christmas?

37. Cognitive Maps Mental Pictures Latent Learning
One kind of cognitive learning is latent learning, which is learning that remains hidden until it is needed.
Most psychologists believe that much learning takes place without reinforcement.
Cognitive Maps
Mental Pictures

38. When is latent learning revealed?
Reading Check
Recall
When is latent learning revealed?
Answer: Latent learning is revealed when it is needed. (We remembered that we knew where
the corner of Tonnele and Van Reypen and 4th was)

39. Observational Learning
Observational learning is knowledge and skills acquired by observing and imitating others.
Modeling is basically a kind of imitation.
Vicarious reinforcement is the ability to learn from the experiences of another.
Observational learning and modeling account for much human learning. (think norms)
Modeling
Television is a major source of informal observational learning.
Most health professionals agree that media violence contributes to aggression.
The Effects of Media Violence –

40. Click on the image to play the Interactive.

41. What are three examples of observational learning?
Concept Check
Describe
What are three examples of observational learning?
Answer: child learning to speak, eat, and play from parents

43. Behavior Modification
Classroom Discipline
Teachers are taught to pay attention to students when they are behaving appropriately and to ignore misbehavior that is not harmful to themselves or others.
Token Economics
People are “paid” to act correctly by earning rewards that can be cashed in for treats, merchandise, or privileges.

44. “I think I’ll change….” Personal Contracts
A personal contract is a personal behavior modification technique.
It works by first identifying a behavior you want to change, setting a goal for a new behavior, and creating a system of rewards or punishments that encourage the new behavior.
“I think I’ll change….”

45. How are learning principles used to modify behavior?
Concept Check
Explain
How are learning principles used to modify behavior?
Answer: classroom discipline—misbehaving students may be separated from the rest of the class; token economies—people are “paid” to act correctly by earning rewards; personal contracts—people can create a system of rewards or punishments to alter their behavior

46. Psychology in Today’s World (page 177)
Pathways to Rewards
Pathways to Rewards is a program that seeks to help improve the lives of public housing residents in Chicago. The program uses the principles of token economies and has proved to be highly successful in helping people modify their behavior through a system of individual goals and rewards.
The Pathways to Rewards program is for residents of Henry Horner Homes in Chicago.
Residents set monthly goals and establish the steps needed to reach them.
Adults and children may participate in the program.
Participants earn points for meeting their goals.
The points can be redeemed for rewards such as merchandise, bill-paying assistance, and health club membership.
At the end of 2007, 58 percent of eligible residents had enrolled in the program. –

48. Thinking Critically Why do you think this program is successful?
Some people have criticized the Pathways to Rewards program as being bribes for good behavior. How do you view this criticism?

49. Section 4 at a Glance The PQ4R Method: Learning to Learn
The PQ4R method is a study method based on the work of educational psychologist Francis P. Robinson. Robinson believed that students will learn more when they take an active approach to learning.
The PQ4R method includes these six steps: preview, question, read, reflect, recite, and review.

50. Page 178
Have educational psychologists created an easy way to study and learn new material?

51. Preview and Question Preview Question
Previewing a textbook means getting a general picture of the material before you start to read.
Many textbooks are designed to encourage previewing.
Previewing helps form a cognitive map of a chapter.
Question
You can create learning goals by writing questions about the chapter after you preview it.
One way to write questions is to read the headings or the first sentence of each paragraph and write a question about it.

53. How are the steps of previewing and questioning similar?
Concept Check
Compare
How are the steps of previewing and questioning similar?
Answer: Both take place before a person starts reading.

54. Read, Reflect, Recite, and Review
Read the chapter with the goal of answering the questions you wrote.
As you read, jot down a few key words that will remind you of the answer.
Reflect
Relate new information to old information.
Relate new information to events in your own life or to people you know.
Recite
After you have answered your questions, recite the answers out loud or silently to yourself.
You can recite alone or with a study group. Both are effective.
Review
Learning that occurs regularly and is distributed over time is distributed learning.
Learning that occurs all at one time is massed learning, or cramming.

55. Distributed Learning: studying
something regularly so the
learning is distributed over a
number of days

56. Massed Learning: trying to learn
everything at once