2. PIXELS is a new born creative agency, established on May 2011 specializing in bringing brands to life. Our people are the key and we value their strategic and creative minds. It’s those minds with insightful thinking, coupled with brilliant and engaging implementation that ensure we consistently raise the bar in our delivery. We create and deliver enlightening work across brand experiences, live communications, digital media, film and many other mediums for some of the region’s best brands. Our team is uniquely positioned to provide compelling and superb communications that are on brand, on time and on budget.

3. PIXELS PEOPLE We have brought together a mix of individuals from across the world to head up our new vision and offering in the Kingdom. Each is a specialist with varying talents and creative skills. People are our most important asset - they breathe life and depth into the work we create and the relationships we build. The team is committed to bring a fresh approach to the brand communications on all fronts, from strategic planning and insight to creative delivery and execution. Mohamad Abdul Qader Senior PR Manager Mohamad Baalbaki Art Director Souad Merheb Art Director Rana Mohamad Account Manager Tala Jarkas Account Manager Yasser Al Amoudi Sr. Account Manager Saeed Totah Planning Director

4. PIXELS Approach Our values are intrinsic to our behavior. They also define our approach to employees and clients alike. We aspire to build relationships that are mutual and meaningful, and hopefully ones that will last. We strive to deliver strategic and creative work that builds tangible brand equity.

5. PIXELS Communications Communication is not a single or even two dimensional proposition. It has different layers, and is multifaceted. Our strategic thinking process builds and forms an outline for planning and executing focused communication and brand awareness campaigns. We review and analyze audiences, segmenting their profile by really getting to know their trends, needs and repertoire of media and communications digest. PIXELS CAN DO! PIXELS Planning The position we start with any client is to ask the question – what is your end goal? Once you can define the answer, we can start the process. Our experience proves that planning, analyzing research and understanding insight is essential to avoid error and define a clear route. We Endeavour to review you, your brand, the competitor landscape, the nuances of the sector and the repertoire of the customer. PIXELS Digital As digital media expands and becomes an increasing part of our lives, an ever-changing area of business and the evident support to live communication, no campaign can ignore this medium. The need to embrace and work with social forums is another key element to building brand profiles. It can be an instant quick win, with immense global reach and impact, but it also needs careful planning and to ensure the medium is effective and aligned brand campaigns.

6. PIXELS Friends!

8. PIXELS Did!

9. Structured Proposal & Scope of Work SHUKRAN.COM.SA

10. Introduction This document will demonstrate the key method we are to follow for the engagement with the brand The brand according to this proposal will decide on the direction to follow Accordingly the timeline and full plan will be shared to agree on the next steps and implementation

11. Proposal Pillars Visual Build-up Strategic Build-Up

12. STRATEGIC BUILD-UP Brand Audit

13. Phases of Brand Build-up Brand DNA Competitive Outlook Barriers of Usage Brand Positioning Road Map & Plan

14. Phases of Brand Build-up Brand DNA Competitive Outlook Barriers of Usage Brand Positioning Road Map & Plan

15. Brand DNA Conducting a comprehensive brand check and look into the brand definitions – Brand Vision – Brand Mission – Positioning Platform – Brand Values – Key Targets Audit and Structure – Brand Promise

16. Phases of Brand Build-up Brand DNA Competitive Outlook Barriers of Usage Brand Positioning Road Map & Plan

17. Competitive Outlook Identifying Direct and Indirect competitors – Positioning – Key Targets – Projects – SWOT Looking into our key differentiation factors

18. Phases of Brand Build-up Brand DNA Competitive Outlook Barriers of Usage Brand Positioning Road Map & Plan

19. Barriers of Usage Identifying the Key Issues and Obstacles of usage from – Functional Point of View – Emotional Point of View – Awareness Levels – Needs of Target Audience

20. Phases of Brand Build-up Brand DNA Competitive Outlook Barriers of Usage Brand Positioning Road Map & Plan

21. Brand Positioning The Proper brand promise and deliverables formation – The reasons to use – The reasons to follow – The need and the answer – The communication platform

22. Phases of Brand Build-up Brand DNA Competitive Outlook Barriers of Usage Brand Positioning Road Map & Plan

23. The build up of the structured methods to address the target audience – The ideas – The tools – The Media Support – The detailed Mechanics

24. BRAND VISUAL BUILD-UP Brand Image Building

25. The Methodology The guidelines The appearance The logo

26. The Methodology The guidelines The appearance The logo

27. Structure a meeting to go through the important key points to be visualized within the logo – The colors – The shape – The typeface

28. The Methodology The guidelines The appearance The logo

29. The appearance Present the look and feel of the brand, in order to define the communication tone of voice for it. – Imagery – Icons – colors – Copy writes

30. FINANCIAL PROPOSAL Execution of Options

31. Cost Details Strategic Build-up – Proposal Cost – SAR 80,000 – One time cost – Full presentation to be structured Brand visual identity build – up – Proposal Cost – SAR 40,000 – One time cost – Full presentation to be structured

32. NEXT STEPS Action Plan

33. Next Steps Approval on the cost of proposal Meeting on important information gathering with the brand guardians Plan set-up and timeline structure of execution Presentations

34. Thank You

35. Get In Touch King Fahed road Riyadh, KSA T: 00966 1 2083337 M: 00966 5 4428052 www.pixels.sa