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Presentation on theme: "BRANDS AND THEIR STANDINGS WHAT THEY ARE WHY DO WE LIKE THEM."— Presentation transcript:


2 Do you recognise the brands?

3 Do you own any of these brands

4 What is it? N89WQU&feature=related N89WQU&feature=related The importance of branding a product, lies in the fact that branding means a recognition and an identity. Branding is an important marketing function. When it comes to the actual word 'branding', its origins can be connected to the activity of branding of milk giving animals.

5 Importance of Branding your Business From the point of view of a business, the process of branding involves making of a trademark and a good name. A registered trademark and a name ensures individuality and uniqueness of a particular product or family of products. The lawful registration of the trademark means that any competitor cannot copy any of the elements and names of the products.

6 Often you might see some new product carry the tag that says 'from the makers of...brand', well this is another advantage of branding. When a business who owns an already famous brand wants to launch a new brand in the market, they can use the pre-earned goodwill and reputation for the new launch. The advantage is that, people are bound to purchase the new products out of curiosity.

7 Importance of Branding in Marketing Marketing primarily involves the study of demand in a market and creating a response in the form of supply. In the field of marketing, the brand name plays an important role as it helps the people to promote the brand name and its merits quite easily. Apart from that, it also becomes possible for the marketing people to generate intelligence information about the brands popularity and also what people exactly want from the brand owning company. As a result of a brand loyal group of consumers, it also becomes easier for marketing department to asses regular and promised demand. Apart from that, schemes such as free gifts and discounts often boost the sales as the brand is an important icon of the market.

8 Importance of Branding in Advertising Advertising is often considered to be a part of marketing however, branding a particular product helps the advertisers to provide catchy logos and advertisements. As a brand name can never be copied, advertisers face lesser heat from unauthenticated advertisements, effectively, their advertisement creation gets protected. Apart from that advertisers can initiate fearless and independent advertising as due to the process of branding, the consumers are already well aware of the product, its identity and nature.

9 Creating Brand Awareness aving a slogan or tag line is one of the important aspects of brand building leveraged by many famous brands of the world, just look at Nike their tag line 'Just Do It' is as famous as the products. The tag line will convey your marketing message and attract clients, and all you have to do is, come up with a good one. For better understanding lets take an instance where, if you make candy bars your tag line could read 'Nutrition in Breaks', this way you imprint people's mind to think about your product whenever they are hungry, while at work, home or play.famous brands of the world

10 A good brand should have certain characteristics these are: Ability to be legally protected. Pronounceable. Memorable. Recognizable. Captures attention. Reflects on image of company. Can be differentiated from competition

11 Tips for Brand Management Consistency - where brand management, brand building or branding is concerned there should always be consistency, and it should be consistent with the ideologies of the brand itself. People should be consistently be able to identify with the brand. Brand Equity - an important aspect of brand management is brand equity. This is the monetary value of the brand. Think of brand management as creating brand equity and making it grow. Be aware of other brands - one idea used in brand management is to use sub-brands, while this is good, you do not want to confuse the customer with too many brands under one brand name.

12 Do not be sidelined by profits - most companies work in a manner where they employ different product managers, who have to work on target basis. It is important for them to make profits, but brand managers have to be careful so as to not get sidelined by the money and compromise the brand image. Be Dynamic - an important aspect of brand management is to avoid stagnation and to be continuously changing or dynamic. There is no place for stagnation in the corporate world or the marketing world. Brands should continuously do something new to keep things fresh and the customers interested.

13 How to organize your persuasive essay: Introduction Your introduction should hook your reader's attention and provide background information on your topic or controversy. The paragraph should end with a clear statement of your main idea or point of view.

14 Essential steps for writing a persuasive essay: Identify your main idea or point of view. Your purpose will be to persuade your audience to accept this idea or point of view. Identify your audience. To write an effective persuasive essay, try to understand your audience. For example, are your readers undecided about your issue? Or are your readers hostile to your point of view? Considering your audience, identify the strongest supporting points for your persuasion. Identify the most significant opposing view. Explaining and then refuting the opposing view strengthens the credibility and scope of your essay.

15 Body paragraphs Your body paragraphs should present the points in support of your main idea. Each body paragraph should focus on one point. Be sure to provide evidence or examples for each point.

16 Opposing view After presenting your supporting points, develop one paragraph to accurately explain and then refute the most significant opposing view.

17 Conclusion Creatively restate your main idea and supporting points. Try to leave your audience even more connected to your topic and persuaded by your main idea or perspective.


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