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Copenhagen Airport 1 →November 28 th and 29 th 2013 →APNE Networking Meeting.

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Presentation on theme: "Copenhagen Airport 1 →November 28 th and 29 th 2013 →APNE Networking Meeting."— Presentation transcript:

1 Copenhagen Airport 1 →November 28 th and 29 th 2013 →APNE Networking Meeting

2 CPH has a Vision 2 → The Gateway of Northern Europe → Where you come to move on → And we make you wish to stay

3 World Class Hub strategy 3 → Unique customer experiences → Competitiveness → Efficient operations

4 Parking – Ambition 4 → All outbound passengers should prefer parking at CPH

5 Parking – 3 categories, 11 areas 5 → Direct → P4, P6, P7, P8 → Standard → P1, P5, P9, P10, P12 → Budget → P15, P17

6 Parking – systems 6 → Zeag → Inventive

7 Parking – 3 categories, 11 areas 7 → USPs → Camera secured parking areas → Norton secured payment system → Online booking space guarantee → Free start help → Pay with BroBizz → Free Terminal busses → 24 hours service office

8 Parking – Products 8 → Bundle with CPH Lounge → Park ‘n Relax → Business Product → Direct card → Annual card → Limo card → Company+

9 Parking – Add ons 9 → Car Clean → Aircon Service → Service Check → Anti Corrosion Treatment → Order Tires → Fix Windscreen Chips → Change Tires

10 Parking – Competitors 10 → Train → Metro → Taxi, Busses, … → Valet product providers → Park X → Just Drive → Parking providers → ParkZone → EuroPark

11 Parking – Marketing 11 Online marketing → Price campaigns → Awareness → Price → Service → Search/ RTB

12 Parking – Marketing 12 Offline Marketing → AdShells → BillBoards → Flyers → Car parks

13 Parking – Marketing 13 Viral marketing → 3D Event Fall 2013 → YouTube movies → CPH Parkering CPH Parkering → Facebook competition → WebTV commercial → CPH Advantage

14 Parking – Marketing 14 Partners → Affiliates → Bookingflow → Newsletters → Bridges → Homepage → Facebook → Newsletters

15 CPH Advantage – If you want more 15 → CPH free customer program → Free WiFi → Bonus points → Exclusive parking → News and offers → Launched 30th November 2011 → 460.000 Members → 53 % from Scandinavia → 57 % travel once every three months or more

16 CPH Advantage – If you want more 16 → Bonus point on all online orders → 25 % discount on P1 and P12 → Special offers on parking → Campaigns → extra bonus points Future → Bonus point on drive in

17 17 Copenhagen Airport


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