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Published bySharlene Jefferson Modified over 9 years ago
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Copenhagen Airport 1 →November 28 th and 29 th 2013 →APNE Networking Meeting
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CPH has a Vision 2 → The Gateway of Northern Europe → Where you come to move on → And we make you wish to stay
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World Class Hub strategy 3 → Unique customer experiences → Competitiveness → Efficient operations
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Parking – Ambition 4 → All outbound passengers should prefer parking at CPH
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Parking – 3 categories, 11 areas 5 → Direct → P4, P6, P7, P8 → Standard → P1, P5, P9, P10, P12 → Budget → P15, P17
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Parking – systems 6 → Zeag → Inventive
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Parking – 3 categories, 11 areas 7 → USPs → Camera secured parking areas → Norton secured payment system → Online booking space guarantee → Free start help → Pay with BroBizz → Free Terminal busses → 24 hours service office
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Parking – Products 8 → Bundle with CPH Lounge → Park ‘n Relax → Business Product → Direct card → Annual card → Limo card → Company+
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Parking – Add ons 9 → Car Clean → Aircon Service → Service Check → Anti Corrosion Treatment → Order Tires → Fix Windscreen Chips → Change Tires
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Parking – Competitors 10 → Train → Metro → Taxi, Busses, … → Valet product providers → Park X → Just Drive → Parking providers → ParkZone → EuroPark
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Parking – Marketing 11 Online marketing → Price campaigns → Awareness → Price → Service → Search/ RTB
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Parking – Marketing 12 Offline Marketing → AdShells → BillBoards → Flyers → Car parks
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Parking – Marketing 13 Viral marketing → 3D Event Fall 2013 → YouTube movies → CPH Parkering CPH Parkering → Facebook competition → WebTV commercial → CPH Advantage
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Parking – Marketing 14 Partners → Affiliates → Bookingflow → Newsletters → Bridges → Homepage → Facebook → Newsletters
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CPH Advantage – If you want more 15 → CPH free customer program → Free WiFi → Bonus points → Exclusive parking → News and offers → Launched 30th November 2011 → 460.000 Members → 53 % from Scandinavia → 57 % travel once every three months or more
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CPH Advantage – If you want more 16 → Bonus point on all online orders → 25 % discount on P1 and P12 → Special offers on parking → Campaigns → extra bonus points Future → Bonus point on drive in
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17 Copenhagen Airport
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