1. What’s New for Business and IT Cognos 8 BI Version 8.4

2.  Learn about new features and enhancements that enable business users to be: More informed More engaged Better Aligned  Hear about expanded PM reach and environment support  Learn about a new methodology to manage your IBM Cognos 8 solution Session Objectives

3. Addressing the Needs of Business  Informed - Provides more trusted information with the additional context to add perspective to the information.  Engaged – Invites business users with more a dynamic and interactive business intelligence experience.  Aligned - improves alignment between strategy and operations with complete visibility from business operations to advanced analytics and strategic plans

4. IBM Cognos Performance Management System Information Infrastructure

5. What’s New in Reporting?  Simplified user experience  Create more visually appealing and interesting reports  Complete and trusted information

6. Simplified user experience  Simplified user experience More User defined defaults Data retrieval Template Extended suppression Zero, divide by zero, blanks Dynamic drill through Enhanced filtering

7. Visually Appealing & Interesting Reports Powerful new color palettes and control Bubble chart property – ‘empty’ bubbles are negative values  Generated background design and color, rounded rectangles, gradients  New charts include: Marimekko, Stepline, Sparkline, Sparkbar and Spark win/loss  A Marimekko chart is frequently called a market map and enables strategic analysis  Step line combines time and trend analysis

8. Complete and Trusted Information  Report annotations for collaboration  Report lineage Out-of-the-box lineage to the model Optimised integration with IBM Metadata Workbench (Business Glossary) Open API to integrate with 3 rd party lineage providers (SOA) Across all studios  Access to new data sources including Cognos Now! TM1

9. Complete Information with Annotations  Business users provide key insights and information to reports

10. Confidence with Data Lineage  Business users easily see where data originated to gain confidence in the data they use to drive decisions Select objects of interest from report view or package Access Metadata Workbench directly from Cognos reports In Metadata Workbench view other reports with this data and trace where back to source See business or technical lineage depending on your role

11. What’s New in Modeling & Analysis  Simplified user experience Cognos Analysis for Excel Dynamic drill through  Complete and trusted information Cognos Analysis for Excel accesses relational sources SAP BW as source for Transformer Access to Cubing Services Report and data lineage  Introducing Business Viewpoint

12.  Solution For business users to easily maintain, govern and share the hierarchies for use … and reuse … across Business Intelligence and Performance Management solutions  Result Capture the business viewpoint on how to organize information to drive business performance Save time spent on reconciling reports, plans, forecasts  Works with other Dimensional components of Cognos 8 Introducing IBM Cognos 8 Business Viewpoint

13. Enhancements to Cognos 8 Scorecards  Strategy map and impact diagram portlets  Easier access to scorecard information  Easy integration into 3 rd party portal Impact Diagram for better operational understanding Strategy Map portlet for easier strategy communication

14. Cognos Go! Family of Products More flexible access to extend user adoption

15. What’s New in Consumer Modes  Enhancements to Go! Mobile  More comprehensive access to BI via Cognos Go! Search  Enabling end users with Go! Dashboard to quickly assemble and personalise dashboards

16. Enhancements to Cognos Go! Mobile  Location aware content  Enhanced prompt support  Integrated scheduling – including bursted reports Support for all prompts on the mobile device Fully integrated with IBM Cognos 8 Scheduler – including the ability to burst reports to multiple mobile users.

17. Expanded Go! Search  Easy access to BI ! Fast and secure access to ranked and relevant BI content. Integrate BI content and enterprise content for a more informed view. Search all BI content and create views of information to answer search criteria (queries & analysis based on search).  Allows all users to embrace the decision-making power of IBM Cognos 8!

18. What’s New in Dashboards: IBM Cognos 8 Go! Dashboards  Personalised – self assemble with drag and drop interface  Dynamic – Flash enables dynamic interaction to get better insight  Trusted content – Cognos 8 full report or report parts  Relevant, completely auditable and consistently represented

19. Access to reports or report ‘parts’ Personalization options enable end user to customize look and feel Flash graphics deliver rich charts and enable re-sorts, filter etc

20. Summary: What’s new for business  Informed - Provides more trusted information with the additional context to add perspective to the information.  Engaged – Invites business users with more a dynamic and interactive business intelligence experience.  Aligned - improves alignment between strategy and operations with complete visibility from business operations to advanced analytics and strategic plans

21. IBM Cognos 8 v4: To IT Standards Supporting business user demands without compromising high standards for conformance, compliance and cost effective scalability IBM Cognos 8 Business Viewpoint & Metadata lineage New data sources (Cognos Now!, TM1) New system management methodology Broader conformance (64-bit, IPv6…)

22. IBM Cognos 8v4 platform leverages new performance management data sources  Leverage power of TM1 across performance management TM1 data available through published packages (BI & EP) Cognos 8 BI capabilities available to Cognos TM1 communities TM1 cubes can be loaded by Data Manager from any source TM1 can feed PowerCubes for broader analysis consumption  Gain broader visibility into operational datasets Now! data available through published packages Deliver operational metrics across performance management  IT can leverage power of InfoSphere Cubing Services Cubing Services data available through published packages Existing DBA skill set optimizes warehouse performance  Greater confidence to deploy on-the-fly views Rebrand and packaging of Composite Information Server TM1 as a data source Now! as a data source Cubing Services as a data source Virtual View Manager

23. System Management Methodology Provides Additional Auditing Know-How  Administrators quickly determine appropriate level of auditing and configure auditing to best manage their environment  IT managers are more informed about the overall usage pattern of the user community and can proactive plan for increased volumes Jumpstart audit reporting with sample reports and framework manager model Combine audit and content store data for reporting on accounts, content, server and dispatcher status View account status for users and the associated content for that account

24. Capture and automatically set system metric thresholds to seed initial system reporting  Administrators can quickly leverage thresholds to proactively identify issues before business impact  Administrators are informed of system management trends to optimize their deployment environment over time.  SMM = Proven Practices, sample reports, Framework Manager models Capture metrics data for your environment Use the model, sample reports and sample dashboard for your metrics data In addition to a snapshot capture metrics over time Automatically set default thresholds based on results Metric Export Metric Exports

25. IBM Cognos 8 platform continues to deliver on IT infrastructure standards  Examples of new supported environment Internet Protocol Standard: IPv6 Web Browser: Firefox 3 Operating Systems: Linux on IBM System z Application Server: SAP Netweaver 7, IBM WebSphere 6.1 Database: Oracle 11g, Teradata 12 Expanded conformance & compliance Note: For a complete list of supported environments, please see Cognos.com

26. Summary: What’s new for IT  Build business confidence in the information with Metadata Lineage - complete traceability back to the data source  Build IT expertise with a complete System Management Methodology - a proven practice approach to manage and scale your Performance Management solution  Deliver on IT standards with expanded conformance and compliance - fit with the latest infrastructure standards  Extend PM solution with expanded data sources and the ability to capture dimensions – end-to-end PM process delivered

27. Thank You! Questions?