1. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Search Engine Optimization

2. Department of IT, Institute of Computing, BZU, Multan Salaries Trend in USA

3. Department of IT, Institute of Computing, BZU, Multan SEO Salaries are 17% Higher than PHP

4. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Group Members Roll # 1 - Muhammad Wasif Laeeq Roll# 2 - Shafaq Mahmood Roll# 15 - Muhammad Aatif Aneeq

5. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Some Basics Muhammad Wasif Laeeq Roll# 1

6. Department of IT, Institute of Computing, BZU, Multan Web search engine  A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list of results

7. Department of IT, Institute of Computing, BZU, Multan Hitwise.com Ranking of Search Engines

8. Department of IT, Institute of Computing, BZU, Multan Users Referred by Google

9. Department of IT, Institute of Computing, BZU, Multan User Agents  A user agent is the client application used with a particular network protocol.  When Internet users visit a web site, a text string is usually sent in the HTTP header field User-Agent to identify the application and operating system names and versions to the server.

10. Department of IT, Institute of Computing, BZU, Multan User Agents  It can be  A Browser  A Spider

11. Department of IT, Institute of Computing, BZU, Multan Crawler / Bot  A Web crawler is a computer program that browses the World Wide Web in an automated manner.  In general, it starts with a list of URLs to visit, called the seeds.  As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit.  These URLs are recursively visited according to a set of policies.

12. Department of IT, Institute of Computing, BZU, Multan Understanding a UA String

13. Department of IT, Institute of Computing, BZU, Multan Google Bot UA String Mozilla/5.0 (compatible; Googlebot/2.1; http://www. google.com/bot.html)

14. Department of IT, Institute of Computing, BZU, Multan How Search Engines Works 1- Gather Content Crawler or spider moves recursively downloading content 2- Builds sophisticate index 3- Individual web searches run against index Results are retrieved and ordered PageRank & Relevance

15. Department of IT, Institute of Computing, BZU, Multan Google Search Placement PageRank (importance) It is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a HTTP documents. Counts links Quality links (High PR links) Query matching (relevance) sophisticated text-matching techniques examines all aspects of the page's content (and the content of the pages linking to it)

16. Department of IT, Institute of Computing, BZU, Multan Robots exclusion standard  Restrict access of Specific Robots.  Just Place a file “robots.txt” in your root directory.

17. Department of IT, Institute of Computing, BZU, Multan Robots.txt of en.Wikipedia.org # advertising-related bots: User-agent: Mediapartners-Google* Disallow: / # Wikipedia work bots: User-agent: IsraBot Disallow:/ User-agent: Orthogaffe Disallow:/ # Crawlers that are kind enough to obey, but which we'd rather not have # unless they're feeding search engines. User-agent: UbiCrawler Disallow: /

18. Department of IT, Institute of Computing, BZU, Multan Google Webmaster Tools http://google.com/webmasters

19. Department of IT, Institute of Computing, BZU, Multan Sitemaps

20. Department of IT, Institute of Computing, BZU, Multan Google Trends (Keyword Analysis)

21. Department of IT, Institute of Computing, BZU, Multan Pages indexed by Google

22. Department of IT, Institute of Computing, BZU, Multan Backlinks as seen by Google

23. Department of IT, Institute of Computing, BZU, Multan Google Spider Crawling Bzupages

24. Department of IT, Institute of Computing, BZU, Multan Search engine optimization (SEO)  The process of improving the volume or quality of traffic to a web site from search engines.  Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

25. Department of IT, Institute of Computing, BZU, Multan Why is it important?  SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.  "If you spend a significant amount of money to develop the "Look and Feel" of your website but users can not find you, then all of your “development” money has gone to waste."  Search ranking  more site visitors  More (relevant) traffic + Good Conversions Rate = More Sales/Leads

26. Department of IT, Institute of Computing, BZU, Multan Variation in Approaches Black Hat  Breaches search engine terms and conditions  Use non-related keywords  Hidden text or tiny text  Duplicate pages/ duplicate content  Domain spam / cybersquatting  It provide short-term gains

27. Department of IT, Institute of Computing, BZU, Multan Variation in Approaches White Hat  Everything out in the open  Nothing designed to trick the search engine or the user  Abide by terms and conditions set forth by search engines  Quality content creation  Light keyword optimization

28. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan SEO techniques: ON-Page SEO Shafaq Mahmood Roll# 2

29. Department of IT, Institute of Computing, BZU, Multan ON-Page SEO  On-page is whatever you can do within your site. "On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

30. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Important tactics Used in Tag of web pages

31. Department of IT, Institute of Computing, BZU, Multan Create unique, accurate page titles  The page title is probably the most important on-page SEO aspect – often ignored by many webmasters. Ideally you should have a unique title for each page on your site, as pages with identical titles tend to be treated as “duplicates” by Google (the search engine will only display one of the pages in its results, indexing the duplicates as “supplemental results.”)

32. Department of IT, Institute of Computing, BZU, Multan The best practices for page title  Choose a title that communicates the content of the page.  Avoid using titles like “untitled” or titles that have nothing to do with the content.  Avoid stuffing keywords in your title tags, and avoid ALL CAPS titles.  Do not use large title as google Index only 75 Characters.

33. Department of IT, Institute of Computing, BZU, Multan Example of accurate title  BZU PAGES: Bahauddin Zakariya University Multan; Source of Presentations, Reports & Student's Assignments

34. Department of IT, Institute of Computing, BZU, Multan Make use of “description” meta tag  This is the second most important on-page SEO element (when it comes to what is getting indexed by the search engines). Google might use this as a snipped for your page in the search results – as sometimes Google may choose to use a snippet from your page’s visible text if it matches better the user’s query.

35. Department of IT, Institute of Computing, BZU, Multan Good meta description  Meta descriptions should summarize accurately the page’s content.  You should avoid writing descriptions that are unrelated to the content of the page.  You should also avoid using descriptions like “this is a webpage”.  Descriptions should usually be less than 160 characters.  Should be unique on internet.

36. Department of IT, Institute of Computing, BZU, Multan Good Meta Description E Commerce - Bahauddin Zakariya University Multan; Source of Presentations,Reports & Student's Assignments

37. Department of IT, Institute of Computing, BZU, Multan No duplicate meta description  Using the duplicate meta descriptions for a large number of pages could force Google to show only one page in the results, sending the rest in the supplemental results index.

38. Department of IT, Institute of Computing, BZU, Multan Meta Description does matter?

39. Department of IT, Institute of Computing, BZU, Multan Improve structure of your URLs  Search engine friendly URLs are not a “must” – they are however recommended. Google suggests that these allow for better crawling, and that they appear “friendlier” for those who want to link to your content.

40. Department of IT, Institute of Computing, BZU, Multan Good/Bad URL  For example, URLs like in the image below can be confusing for the users who would have a hard time memorizing or creating a link to it.

41. Department of IT, Institute of Computing, BZU, Multan Ideal URL Structure  Ideal URL uses words instead of numbers, session IDs, and etc. Lengthy URLs are not recommended either, and so are generic page names like “page1.html”. Keyword stuffing in the URLs is not allowed.  It is also very important to provide a single version of a URL to reach a document  Do not mix www and non-www versions of URLs in your internal linking structure.

42. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Important tactics Used in Tag of web pages

43. Department of IT, Institute of Computing, BZU, Multan Heading tags  Optimized heading tags are extremely important for SEO, and rank right up there next to the title tag.  If people can understand better what your site is about, and more specifically, what your page is about, then so can the search engines.  Google looks for keywords in your heading tags, weighted in importance from h1 to h2, and on down the list.  Heading 1  Heading 2

44. Department of IT, Institute of Computing, BZU, Multan Use Bold Tagged keywords  Like H1 tags google also prefer Bold tags.  Means during indexing sites google make importance to the Links those are anchored on BOLD keywords.

45. Department of IT, Institute of Computing, BZU, Multan Example of Bold Links

46. Department of IT, Institute of Computing, BZU, Multan For images use alt attribute in IMG tag  For images used in website, Use ALT attribute  Image name must be relevent to the image. means image name must describe the content inside that image. For example it is not correct if you are writing the name of image as sold computer.jpg but this picture is showing a Cell phone picture.

47. Department of IT, Institute of Computing, BZU, Multan Example of Alt Attribute in IMG Tag

48. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Off-Page SEO Muhammad Aatif Aneeq Roll # 15

49. Department of IT, Institute of Computing, BZU, Multan Off Page SEO  Off page SEO is doing things off site to improve your sites search engine rankings.  The only thing you can do off site to increase your rankings is build up more links.  More links will generally lead to better Google Page Rank and better search engine rankings

50. Department of IT, Institute of Computing, BZU, Multan SEO techniques  Off-Page Factors Link Popularity –Quality of Incoming Links (backlinks) e.g. PR4+ –Age of backlinks –Links in prominent directories (Dmoz, Yahoo Directory) Anchor text of inbound links Age of Site  A link from a PR6 site is worth around eight to ten times that of a PR5 site.

51. Department of IT, Institute of Computing, BZU, Multan Anchor Text

52. Department of IT, Institute of Computing, BZU, Multan  An ecommerce catalog site selling golf clubs on an online shopping site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".

53. BZUPAGES.COM Department of IT, Institute of Computing, BZU, Multan Off site SEO techniques

54. Department of IT, Institute of Computing, BZU, Multan Article Directories  Submit articles in different article directories.  Including your website URL anchored to Keyword

55. Department of IT, Institute of Computing, BZU, Multan Example of SEO article

56. Department of IT, Institute of Computing, BZU, Multan High PR - Top 15 Article Directories

57. Department of IT, Institute of Computing, BZU, Multan Web Directory submissions  Directory Submissions is one of the most effective method to increasing the popularity of your website.  Getting one way links for your website.  Submit your website to high PR web directory.

58. Department of IT, Institute of Computing, BZU, Multan Example of web directories

59. Department of IT, Institute of Computing, BZU, Multan High PR Web Directories Sl. No.Dir. Site UrlPR 1http://www.aaasmeetings.org/6 2http://www.euroindia-it.org/6 3http://www.mxdu.com6 4http://www.storrowband.com/5 5http://mixingitup.info/5 6http://www.fasteign.net/5 7http://www.bdron.com/5 8http://www.wsdaj.com/5 9http://www.microwho.com/5 10http://www.jjhx.com/5

60. Department of IT, Institute of Computing, BZU, Multan Web 2.0 Pages creation  A Web 2.0 site allows its users to interact with other users or to change website content.  Create pages focusing your short listed keywords.  Adding, Images, Videos, and Link of websites to be promoted.  wordpress.com, weebly.com, wetpaint.com, terapad.com etc…

61. Department of IT, Institute of Computing, BZU, Multan

63. Squidoo Lens Creation & Promotion  www.Squidoo.com www.Squidoo.com  Squidoo is basically a one page website/sub domain dedicated to your personalized topic  It provides you to place backlinks on the lenses to your site, which gains PR gradually and becomes very popular.  http://www.squidoo.com/paintless-dent-repair-1 http://www.squidoo.com/paintless-dent-repair-1

64. Department of IT, Institute of Computing, BZU, Multan

65. One way Backlink Creation  Different methods used..  Angila and Paul Methods…(Paid books)  Blog Comments  Forum Signature links  Profile links

66. Department of IT, Institute of Computing, BZU, Multan Blog Comments

67. Department of IT, Institute of Computing, BZU, Multan

68. Forum Signature

69. Department of IT, Institute of Computing, BZU, Multan Signature visible in all posts

70. Department of IT, Institute of Computing, BZU, Multan Social Bookmarking  Social Bookmarking is one of the most important tools used by webmasters/website owners to promote their website.  Higher Page Rank: The higher page ranked social bookmarking sites boosts any website’s page rank too …

71. Department of IT, Institute of Computing, BZU, Multan Get more tutorial and High PR websites for creating back links  I have uploaded some PDF books here  http://staffelseo.com/resources/

72. Department of IT, Institute of Computing, BZU, Multan Alrxa Ranks  www.Alexa.com www.Alexa.com  Rank all websites on the basis of daily visits of websites…

73. Department of IT, Institute of Computing, BZU, Multan

74.  What we have learnt?  What is SEO.  How Crawler works  Useful On page SEO techniques  Some off page SEO techniques