2. 2 German Arciniegas Principal Product Manager E Business Intelligence Business Intelligence Oracle Balanced Scorecard

3. Business Intelligence Tool Vendors Technology Stack Portal Reporting Reporting Ad Hoc/OLAP Design / ETL Metadata Database Vendor X Vendor C Vendor B Vendor A Vendor Q Vendor S Vendor I Vendor M Vendor V Vendor F Vendor H Vendor N Vendor P Strong as Weakest Link Strong as Weakest Link Uncertified Uncertified Expensive to support and maintain Expensive to support and maintain Subject to high degree of risk from employee turnover Subject to high degree of risk from employee turnover Oracle Confidential

4. E-Business Suite Business Intelligence Technology Stack Portal Reports Reports Disco/Express OWB CWM 8i / 9i Industry Leading Solutions Industry Leading Solutions Certified – with each new release Certified – with each new release Leverages Economy of Scale Leverages Economy of Scale Minimizes Risk, leveraging common skill set based on industry standard technologies Minimizes Risk, leveraging common skill set based on industry standard technologies We Support our BI Applications from End-to-End, not just individual tools. Oracle Confidential

5. Information requirements Front line employees and managers Business Analysts Executives Historic Real Time TransactionSummarized Oracle Confidential

6. 6 Measure Align CommunicateCollaborate Communicate Measure Performance Collaborate Align Strategies Measure Align Communicate Collaborate Oracle Business Intelligence Solution Oracle Confidential

7. 7 E-Business Suite Transaction Tables DBI Portlets PMV Reports MV Oracle Business Intelligence Solution Analytic Intelligence Operations Intelligence Strategic Intelligence Oracle Confidential

8. 8 OBSC Business Intelligence Team Business Intelligence Team Business Intelligence Team Business Intelligence Team Portal Measures Portals Reports Measures Portals Reports Measures Portals Reports Measures Portals Reports Common Technical Platform & Single, Global Instance ProjectsFinancialsHR Procure- ment DBI Oracle Confidential

9. 9 Portal Oracle Business Intelligence Solution Analytic Intelligence Operations Intelligence Strategic Intelligence E-Business Suite Transaction Tables DBI Portlets PMV Reports MV Non Oracle Sources Tables OBSC Portlets OBSC Reports OBSC Tables Ad-Hoc Discoverer Workbooks BVs.EDW EUL Planning Budgeting Analyzers Oracle Confidential – Internal Use Only

10. Executives LOB Managers Business Analysts ProfitabilityAnalysis Forecasting & Modeling Planning & Modeling Budgeting Goal Setting Financials, Supply Chain, Projects, PLM, Sales & Marketing, HR, Service Users Transaction Processing Operational Reporting Ad-HocReporting Cost to Budget Performance Scorecards Management Reporting Legacy Systems, 3 rd Party Apps 9iAS / 9iR2 Oracle: Complete E-Business Intelligence

11.  Deliver Daily Business Intelligence  Align Operations with Corporate Strategy  Maximize Customer and Product Profitability  Accelerate Planning and Budgeting Cycles  Deliver Daily Business Intelligence  Align Operations with Corporate Strategy  Maximize Customer and Product Profitability  Accelerate Planning and Budgeting Cycles Enable us to…… Oracle Business Intelligence Relevant, Timely, and Accurate

12.  Deliver Daily Business Intelligence  Align Operations with Corporate Strategy  Maximize Customer and Product Profitability  Accelerate Planning and Budgeting Cycles  Deliver Daily Business Intelligence  Align Operations with Corporate Strategy  Maximize Customer and Product Profitability  Accelerate Planning and Budgeting Cycles Oracle Business Intelligence Relevant, Timely, and Accurate Align Operations with Corporate Strategy Enable us to……

13. 13 What is Balanced Scorecard?

14. 14 The Balanced Scorecard extends Daily Business Intelligence with custom scorecards and performance indicators. The Balanced Scorecard application enables organizations to design, configure, manage and deploy customized performance management systems and helps them in the successful implementation of their business strategy.

15. Business Pressures Increased Uncertainty How to permanently evaluate the validity of a competitive strategy How to ensure that my strategy is being successfully implemented? Increased Uncertainty How to permanently evaluate the validity of a competitive strategy How to ensure that my strategy is being successfully implemented? Data explosion How to make sense of data coming from an increasing number of sources Data explosion How to make sense of data coming from an increasing number of sources Organization Complexity How to align large, complex, and dispersed organizations to deliver value to customers How to communicate the strategy to the organization Organization Complexity How to align large, complex, and dispersed organizations to deliver value to customers How to communicate the strategy to the organization Fast Changing Business Conditions How to have great flexibility in building performance management systems to accommodate changing needs Fast Changing Business Conditions How to have great flexibility in building performance management systems to accommodate changing needs

16. 16 Why Oracle? Integrated solution Industry strength that will let us grow Integrated with Oracle’s E-Business Suite, Oracle Portal and Daily Business Intelligence First release of BSC in 1999 - five years of experience One of the first vendors to be certified by BSCollaborative (Kaplan & Norton) Flexible to configure all types of Performance Management systems Clients in over 30 countries Translated into 28 major languages

17. What Oracle Customers are Saying… “By gathering all the employees around BSC, we were able to concentrate our foundation for the performance-oriented organization culture. It has not been merely a performance management tool but has become KT’s core philosophy and a key driver for organizational change.” – Young-Han Song Executive Senior Vice President & Chief, Office of Planning and Coordination “We are using Oracle Balanced Scorecard to be sure the whole organization acts in a coordinated way. It helps us push our business objectives and make sure they are realized on schedule.” – David Dalton, Global Head of Business Analysis “With the implementation of Oracle Balanced Scorecard, we have defined and formalized key strategic objectives to run our company, to make the best decisions and become more proactive.” – Laurent Singer, IT Director

18. Sales Executives Finance Finance Sales IT BSC Web-Enabled Design and Reporting Simplify Design, Loading, and Accessibility Web Design Scorecards Reports KPIs Access Scorecards Reports KPIs Design and access BSC system through web browser 9i / 9iAS Legacy Systems, 3 rd Party Apps Spreadsheets Feed BSC system with Oracle or non-Oracle data

19. Flexible Performance Mgmt Systems Design Dashboards to Meet Your Needs Present information in more strategic ways (e.g. cause and effect relationships) Create performance management dashboards

20. 20 Sample of OBSC Views and reports

21. Management by Exception Accelerate Problem Analysis Provide performance color alarms for exception alerting Identify out-of-target performance with color-coded graphs Scope reasons for exception through cause and effect analysis

22. Assessment and Collaboration Compliment Data with Personal Insights From From the latest numbers received from the regions we should be improving our revenue figures rapidly. I have some ideas that I would like to share with you in our next monthly meeting. Enable owner of strategic objective to share personal assessment about performance, such as availability of new data not incorporated in graph

23. Consolidated Notes & Document Links Communicate and Support Strategic Intent Annotations describe the intent of a strategic objective Links direct attention to related documents, including DBI reports

24. BSC-DBI Integration Speed BSC System Design & Simplify Management BSC Customized View DBI Measure BSC Report Showing DBI Measure Easily display out-of- the-box DBI measures in BSC views with point and click process Eliminate need to map or load data into BSC for DBI measures Repository of Available DBI Measures

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27. 27 BSC Strategic Process Oracle Balanced Scorecard Data Collection Process Balanced Scorecard Process Oracle Confidential

28. OBSC 3 Tier Deployment Oracle Confidential

29. 29 Data Transformation: Input Table Base Table Materialized Views Metadata Optimizer OBSC Loader ConcurrentManager ETL or PL/SQL Procedures

30. 30 Oracle Balanced Scorecard process  Decide what you want to measure, how you want to present it and to whom  Build your own measures, dashboards and views and personalize them with very powerfull and flexible OBSC design tools and Oracle Portal, if desired.  If you have intelligence modules on top of your Oracle Applications, choose the measures you want to use in OBSC and make them part of your views with a point and click easy process Oracle Confidential

31. 31  Map and feed OBSC measures with data from Oracle or non Oracle sources, including Excel Spreadsheets and automate the process with Oracle Applications Concurrent Manager  Determine security responsibilities using Oracle Applications ‘ Give secured personalized access to end users through easy to navigate web enabled OBSC Viewer or through Oracle Portal if desired. Oracle Balanced Scorecard process Oracle Confidential

32. 32 Denmark Police Department Royal Air Force – Innsworth, UK Police, Immigration and National Defense Ministries, Singapore. Korea Ministry of Information and Communication US Army Cambridgeshire County City of Reijkiavik – Iceland Singapore Sports Council LA Transit Authority Central Missouri State University Stakes - Centre for Welfare and Health - Finland Active Government organizations : Oracle Confidential

33. 33 D E M O N S T R A T I O N Oracle Balanced Scorecard Oracle Confidential

34. Cause and effect relationships 100% Configurable Flexible Oracle or non Oracle sources Integrated with DBI DBI and Standalone Portlets Great graphic flexibility Oracle Balanced Scorecard Key Features OA Security and Data Loading Collaboration tools What if analysis Web enabled Viewer Ease of Use Powerful Design Wizards Oracle Confidential

36. 36 Screen Shots OBSC Oracle Confidential

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