Handling the Retention Dilemma Presenters: Tim Adams, Chief Learning Officer Brian Webster, VP Business Development Knowledge Factor Inc.

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Presentation on theme: "Handling the Retention Dilemma Presenters: Tim Adams, Chief Learning Officer Brian Webster, VP Business Development Knowledge Factor Inc."— Presentation transcript:

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2 Handling the Retention Dilemma Presenters: Tim Adams, Chief Learning Officer Brian Webster, VP Business Development Knowledge Factor Inc.

3 2 Where were you … On 9/11/2001? On 9/11/2008? When the Space Shuttle Challenger exploded? When the first Star Wars movie was released? On Black Monday? When JFK was shot?

4 3 Important dates When did Columbus sail to America? When was the attack on Pearl Harbor? When did Richard Nixon resign? When was MLK’s “I have a dream” speech delivered? What is the anniversary date of when you started your job?

5 4 A little math… What is the formula for calculating the area of a parallelogram? What is the formula for calculating the volume of a sphere? What is the definition of pi?

6 5 Hermann Ebbinghaus - 1885 100 80 60 31 20 40 1511053 Elapsed time (days) Retention (percent) First retention study Remembered less than 40% after 9 hours

7 6 Why is this important to you? The benefits of retention reverse the costs of Mistakes on the job Periodic retraining Damaging social learning that infects workforce productivity

8 7 The forgetting curve is steepest for nonsensical material such as that studied by Ebbinghaus. On the other hand, it is nearly flat for vivid or traumatic memories. The flatness of the curve is not necessarily evidence for the decrease in the forgetting rate, but can be taken as evidence of implicit repetition (e.g. reliving memories) that indefinitely restores memory traces.implicit repetition

9 8 100 80 60 Year 20 40 MonthWeekDay Retention (percent) 06 Months We can force it: Through Repetition

10 9 More typical forgetting curve 100 80 60 36 20 40 1511053 Retention (percent) 60-70% of knowledge is lost within 2-3 weeks. Weeks

11 10 The information in sensory memory vanishes unless it captures our attention and enters working memory. The question is – How does some information capture our attention?

12 11 festinate - to accelerate; to quicken jnana - knowledge gained through meditation zeppole – a variety of doughnut palingman – a seller of fish or eels paysagist – a painter of landscapes scaramouch – ruffian; scoundrel Vocabulary Test

13 12 zoomimetic imitating an animal or part of an animal

14 13 palfrenier groom

15 14 filipendulous filamentpendulum fili pendulous Hanging by or strung on a thread

16 15 Retention extenders Environmental Time of day, age, stress level, rest Difficulty of material and its context Perceived importance of the information Emotion Repetition Mnemonic (representation)

17 16 Curiosity What do Robert Morris and Benjamin Franklin have in common? Curiosity level? (1=low, 5=high) 1 2 3 4 5

18 17 Curiosity What do Robert Morris and Benjamin Franklin have in common? Hint: They both lived at the same time Curiosity level? (1=low, 5=high) 1 2 3 4 5

19 18 Curiosity What do Robert Morris and Benjamin Franklin have in common? Hint: They signed the same document Curiosity level? (1=low, 5=high) 1 2 3 4 5

20 19 Curiosity What do Robert Morris and Benjamin Franklin have in common? Curiosity level? (1=low, 5=high) 1 2 3 4 5 WRONG!

21 20 Curiosity = Emotion Curiosity is created only to be resolved Connecting learning with emotion – like curiosity – quickens the learning process and extends retention Retention improves recall-ability

22 21 Consider a question in which you are forced to make a guess. What connection to you have to the knowledge?

23 22 Discovery of the 55/15 Rule The average level of confidence and correctness for employees across many industries is 55% 15% of the knowledge employees have is actually “confidently-held misinformation”

24 23 Retention extenders Environmental Time of day, age, stress level, rest Difficulty of material and its context Perceived importance of the information Emotion Repetition Mnemonic (representation)

25 24 Now consider incorporating confidence/emotion into the question process

26 25 Confidence in the Learning & Measurement Equation DEMONSTRATION

27 26 Confidence-Based Learning Methodology Engaging the student through Discovery & Curiosity Allows the Learner to Explore their Curiosity through Targeted Learning Engages the Learner by beginning the Learning with a Question Discovery of Gaps through the Knowledge Profile

28 27 Retention from CBL training Knowledge loss over time 1 1 Knowledge Factor, Inc.; Retention and Confidence: The Impact of Confidence-Based Learning on Knowledge Retention, 2007

29 28 Tim Adams, CLO tadams@knowledgefactor.com Brian Webster, Vice President bwebster@knowledgefactor.com www.Knowledgewww.KnowledgeFactor.com 720-214-4874


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