1. User Guide - sharp tools for effective Communication ProAnalytics ProCompare ProReport ProSearch

2. ProPR- Integrated platform to access: ProAnalytics, ProCompare, ProReport, ProSearch

3. ProAnalytics Change the auto generated password Surf between ProPR services through single interface Choose the date range, default- 3 months Qualitative Criteria, each Criteria can be analyzed with the topics below

4. ProAnalytics-Features Graph export options Total number of news is calculated on the basis of Publication editions News in tabular form Manage your favorites. Add, Delete, Rename Graph options in Bar (comparison), Line (trends) Access to Qualify News. Customize Category and Key Messages

5. ProAnalytics- News in Tabular Form View the news details News Table with export options

6. ProAnalytics- Overview/Size Analyze by Size. Large>100 sq cms, Medium between 50-100 sq cms, Small <50sq cms. (All internet articles are considered as Medium) c

7. ProAnalytics- Overview/Media Analyze by Media Genre

8. ProAnalytics- Overview/Publication Analyze by Publication Type. Analysis by individual Publication as well View results- Top 5, 10, 15, 20 or All c c c

9. ProAnalytics- Overview/Geography View results- Top 5, 10, 15, 20 or All Analyze by Geographic Locations- Editions. Choose individual editions to analyze further c c c

10. ProAnalytics- Overview/Journalist Analyze by Journalists. Choose Top 5, 10, 15, 20 or All c c

11. ProAnalytics- Classification/Quantity Qualitative Criteria: Classification. Can be analyzed by each topic as in Overview. Classification qualification- Direct, Primary, Secondary, Reference c Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’

12. ProAnalytics- Tonality/Quantity Qualitative Criteria: Tonality. Can be analyzed by each topic as in Overview. Tonality qualification- Favorable, Impartial, Mixed, Adverse Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’ c

13. ProAnalytics- Category/Quantity Qualitative Criteria: Category Can be analyzed by each topic as in Overview. Category qualifications can be customized in ‘Custom Options- Settings’ Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’ c

14. ProAnalytics- Key Message/Quantity Only News that are qualified are analyzed To qualify news, refer to ‘Custom Options- Qualify Articles’ Qualitative Criteria: Key Message Can be analyzed by each topic as in Overview. Key Message qualifications can be customized in ‘Custom Options- Settings’ c

15. Custom Options/Settings- Category Users can customize the Categories here, maximum 10 categories To rename, click on ‘Edit’. To remove, click on ‘Delete’. The rights to access ‘Custom Options’ is given only to the ‘Main Users’.

16. Custom Options/Settings- Key Messages Users can customize the Key Messages here, maximum 10 Key Messages To rename, click on ‘Edit’. To remove, click on ‘Delete’. The rights to access ‘Custom Options’ is given only to the ‘Main Users’.

17. Custom Option- Qualify Articles Choose the date range Gives you Status along with no. of news. Select any one to view the articles below Qualify Article directly here, else click on the headline to see the news Article status: Fully Qualified- All Criteria are qualified Partially Qualified- One or more Criteria are left to be qualified UnQualified- None of the Criteria are qualified. Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain Partially Qualified. c c c

18. Qualify Article Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain Partially Qualified. Qualify Article here Note: You can also Qualify Article from Rooster as well (option for ‘Main User’ only) c

19. ProCompare Share of Voice comparison. Analyze by topics- Quantity, Size, Media, Publication, Geography, Journalist

20. ProReport Choose the date range c Export Report in XL Option for ROI Filter Option- ‘All’ will give all news, else filter further by Publication and/or City Report can be further filtered by Qualitative Criteria. c c c c

21. ProReport- Filter Options Filter Report by Media Genre/ City Qualitative Report- Can choose multiple options c c

22. ProReport- AVE ProReport gives User the flexibility to choose the AVE that best matches their expectation - ProPR Value, Qualitative AVE, Quantitative AVE Quantitative AVE Calculated as- Advertising Rate x Size x PR Factor 3. Does not take into account the qualitative aspects of the news. For ex. Direct and Reference news of the same size will give the same AVE. Qualitative AVE Calculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality. This gives additional weightage over and above the Quantitative AVE. ProPR Value Calculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality, Category, Key Message. Basis- The multiplier factor 3 (PR Factor) in Quantitative AVE already considers the news as Direct and Favorable, the other qualitative aspects will add or reduce the AVE. ProPR recommends ProPR Value, as it is more closer to the true value of the news. However, irrespective of the methods chosen, the performance can be gauged by the periodic trends.

23. ProReport- XL Sheet Report in XL Sheet includes- Date, Publication, Headline, Edition, Journalist, Page No., Size, Circulation, AVE

24. ProSearch- Search Choose option- Within Client/ within Client, Competition, Industry/Entire bluebytes Archive Options to get the news you are looking for c c

25. ProSearch- Filter c Filter News Filter down further c

26. ProSearch- More Filter Filter down further c

27. ProPR Platform ProPR offers an integrated platform to monitor, analyze, report and search. To know more, write to us: customerservice@bluebytes.info