Presentation on theme: "Creative Industries Finland"— Presentation transcript:
1Creative Industries Finland Silja SuntolaProject DirectorHelsinki University of Technology / Lifelong learning institute DipoliCIF is realized in co-operation with the Helsinki University of Art and Design. At the beginning of 2010 Helsinki University of Technology, University of Art and Design Helsinki and Helsinki School of Economics will merge into the new Aalto University.
3Cultural and Creative Industries “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.”Source: Department for Culture, Media and Sports, MS 2001, p. 04
4Creative Industries Sectors Advertising and marketing communicationsAnimationArchitecture servicesArts and antiques tradeArts and craftsCommunications servicesDesign servicesDance and theatreFilm and TV-productionMusic and entertainment servicesRadio and sound productionSports and experience servicesVideo games industryVisual arts and galleries
5Creative Economy Circle Model Source: Economy of Culture in Europe (2007)
6The United Nations Creative Economy Report 2008 Over the period , trade in creative goods and services increased at an unprecedented average annual rate of 8.7 per cent.World exports of creative products were valued at $424.4 billion in 2005 as compared to $227.5 billion in 1996, according to preliminary UNCTAD figures.Creative services in particular enjoyed rapid export growth per cent annually between 1996 and 2005.This positive trend occurred in all regions and groups of countries and is expected to continue into the next decade, assuming that the global demand for creative goods and services continues to rise.
7Values of the creative industries? Economic values are one, but not the only value of creativity in society
8Products, services and skills Aprroaches to systemic change.User-centered thinkingArt- and design based Thinking and methods for Strategic Development and InnovationWell-being society / Values, ethicsCreative EconomyProducts, Services, SkillsCreative IndustriesArts and culture / Skills
9At the core of cultural values According toThe United Nations Creative Economy Report 2008 the trade in creative goods and especially services has increased at an unprecedented rate.The role of creative environments increses as the economy is increasingly based on individual skills and knowledgeAttracting investments and businesses to areasAttracting knowledge-workersArtful skills are becoming of critical value in our knowledge-based, fast-moving environmentRole of culture in the economy? Regional identity?
10Added values for traditional sectors B2BProduct and service designAudiovisual products and services in businesses applicationsMarketing and communicationsThe degree of culturally-intensive knowledge within traditional businesses correlates with their innovativenessThe role of multi-disciplinarity is increasing in product- and service develomentExperience- and service design offer a human-centric approach to developing the qualities of products and services.
11What can we learn from the arts to be applied in any organization? Designing Management”Building to think”Designin strategyMethods of InnovationHuman-centric approchesUser-centric methods for new innovationsFast prototyping
12Skills development Questioning basic assumptions Non-traditional approaches to problemsComprehension of complexitiesCommunicating abstract issuesBodily communication and awareness, silent knowledge?Bodily & emotional leadership? Mastering between single details and the whole?
14Creative Industries Attitude Business skills are often lacking Interest for entrepreneurship is often low, and sometimes thought of as to contradict artistic valuesBusiness skills are often lackingEnterprises tend to be small and lacking in networksBusiness support mechanismsImmaterial products or services don’t match the criteria made up for technological and material product developmentThe small size of the enterprises often make it hard to invest time and effort into product-development projectsBusiness-counsellors are not always aware of the special nature of CI:s
15Creativity in the wider economy The creative industries and economy are not well understoodThe economic impacts are difficult to measure, and lacking definitions make international comparisons difficultCreativity is qualitative by nature, and is often impossible to take it apart from the context. Especially in social and global perspectives.
16Beyond the creative economy? Perhaps our challenge is now to look beyond the creative economy, and strive for a well-being society and qualities of life even when talking about creativity?