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Serving Seniors with Panache Ontario Library Association Conference January 31, 2008
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The Human Comedy I know, of course, that everyone must die, but I thought an exception would be made in my case. - William Saroyan
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Oshawa 152,000 population Automotive industry (General Motors) Part of Greater Toronto Area 2005 Environics study
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Environics Study Blue-Collar Comfort –Young, prosperous blue-collar families in exurbia Mobility Blues -Young and downscale mobile city singles Lunch at Tims -Working class old and young in industrial towns and cities
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Oshawa Public Libraries Largest library system in Ontario between Toronto and Ottawa Largest library in Durham Region which includes: Pickering, Ajax, Whitby, Clarington, Scugog and Uxbridge
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Oshawa Public Libraries The Oshawa Public Library enriches the lives and potential of the people of Oshawa - by connecting them to the world of information and each other. 1.3 million circulations (350,000 items) 1694 programmes delivered to 35,556 customers Strategic Plan 2008 – 2011 Teens, Young Families and Seniors
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Oshawa Public Libraries 4 branches serving very different populations The Northview and Legends Centre branches serve the most seniors Very different seniors at each location
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Oshawa Senior Citizens Centre Non-profit, multi-purpose community facilities Adults 55+ Promotes the health and welfare and happiness of seniors Empowerment, social interaction, public education & advocacy
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Seniors Demographics Different populations of seniors and needs Confident – I know what I want Time for Lifelong Learning Club Sandwich Generation Frail seniors
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Relationship Building Community Bar BQ 2003 where the Northview Branch Manager, the Program Coordinator for Seniors and a senior user discussed partnering Change from the 1980s!
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Relationship Building Meetings at the construction trailer for the new Legends Recreational facility Centre includes 4 NHL sized rinks; a fitness centre; a seniors centre, a library and a leisure pool
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Why Partner? Fast growing population Seniors have the most leisure time Cultural content from Library Shared facilities OSCC is a gateway to Outreach for the Library: Day programs, Foot clinics
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British Isles Series Joint programming gained momentum in 2004 with a British Isles Series: –Robbie Burns Day –Valentines Day –St. Patricks Day
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Northview
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Valentines Day Can be a very lonely day for widowed seniors One program was organized by seniors themselves, supported by the OSCC, including poetry, drama, songs Last year, we celebrated 2 great loves: chocolate and books This year – The Fame of the Rose will be highlighted
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St. Patricks Day Reading
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Organizational Cultures All Library programmes are free Business orientation vs. client- centred Union staff vs. Volunteer-based General Public vs. Seniors
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Organizational Cultures Appreciate each others worlds Reaching Jess Hann Branch customers (OPL) Reaching John Street Branch customers (OSCC) Supportive management
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Seniors Advisory Group Bimonthly meetings Brainstorming around programs Membership includes OPL and OSCC staff and seniors A good man is hard to find!
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SAC Advice from OSCC Learn from staff about seniors Actively solicit input from senior members Buy-in and support from seniors
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Coffee and News Piloted at Legends Branch Now a mainstay at every location Seniors like interactive programs
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Video Discussion Series Human Side of World War II Harlots and Starlets Religions Around the World
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What Will I Read Next? Aka What should I read Next? Lunch and Learn… Plan once and deliver at 3 locations Crafty Fiction Scotland Fiction Cookery Fiction Mummy Literature
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Depth of Research Use Novelist and other electronic resources Always include Canadian content History of subject or genre Include quotes and proverbs Find local experts (chefs, religious leaders, etc.)
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Remembrance Day Teas 2006 – Year of the War Bride 2007 – Focus on Vimy Ridge
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OSCC Day Program Adjust times for programs Jake Rude
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June is Seniors Month! Writing Contest 2007 – Memoirs 2008 – Travel Essays Treasured Books and Memories Tea Involved Durham Writers Group
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Afternoon Matinee Series Lillie Langtry Lord Mountbatten London Walk: Old Docklands Progressive – build up audiences UK rights
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Intergenerational Programmes Coronation Street- Canadas favourite soap opera –View an episode together –English tea and treats –Trivia quiz and prizes
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1. How many times has Fred Elliott proposed marriage? Three Seven Twice
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Feature Programmes Sistine Chapel Christmas Moon and other delights Looking for Mona The Parthenon
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Joint Events Hobby Expo Memories of South Oshawa Technology Fair
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Community Events Spring Bar B-Q Swing into Summer South Oshawa Community Day
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Community Events Deck the Halls Health and Wellness Expo –Alzheimers Society of Durham Region –Seniors residences –Frail Elders Alliance
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Ready, Set, Action! Library without Walls at OSCC events Displays Pathfinders Registrations and Check-outs
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Partnership has its benefits OSCC Speakers Bureau Shared programming space Librarys Graphics Department Connections in the community
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Marketing Programme and Activity Guides Newspapers Seniors plan their week – Library is a bigger drawn than a niche market (i.e., seniors)
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Marketing Flyers and posters Display cases at OSCC
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Tips for success Be open to partnering Its about time – take yours! Program timing Library staffs passions, interests and personalities are always welcome!
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Tips for success Dont segregate seniors – what works for them will often work for others Work with strengths –OSCC: Food, music, grass roots presence –Library: space, books, knowledgeable staff
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Canadian Library Association Interest Group on Services to Older People: Canadian Guidelines on Library and Information Services for Older Adults http://www.cla.ca/AM/Template.cfm?Sect ion=Library_and_Information_Services _for_Older_People
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How to reach seniors without a well-organized seniors group in the community –Older Centres Association of Ontario –Church groups
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Thank You! Ellen Stroud Oshawa Public Libraries estroud@oshawalibrary.on.ca estroud@oshawalibrary.on.ca Colleen Zavrel Oshawa Senior Citizens Centre czavrel@city.oshawa.on.ca
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