1. The “Pinnacle” Of Professionalism Wednesday July 15, 2009

2. AMERICAN LIFESTYLE MAGAZINE KEVIN HARRIS STYLE MY SPACE HOME DESIGN KIM KAPELLUSCH

3. C.A.R. Personal Assistant Contract (PAC) STATES WHETHER OR NOT AN ASSISTANT HAS A REAL ESTATE LICENSE STATES WHETHER OR NOT AN ASSISTANT HAS A REAL ESTATE LICENSE DETERMINES WHETHER AN ASSISTANT IS AN EMPLOYEE OR INDEPENDENT CONTRACTOR DETERMINES WHETHER AN ASSISTANT IS AN EMPLOYEE OR INDEPENDENT CONTRACTOR

4. C.A.R. Personal Assistant Contract (PAC) DUTIES OF THE ASSISTANT DUTIES OF THE ASSISTANT IF NOT LICENSED-CANNOT ENGAGE IN ACTIVITIES OF A REAL ESTATE LICENSEE

5. C.A.R. Personal Assistant Contract (PAC) COMPENSATION-SPELLS OUT EXACTLY HOW THEY WILL BE PAID. COMPENSATION-SPELLS OUT EXACTLY HOW THEY WILL BE PAID. PROPRIETARY INFORMATION- LEADS ARE THE PROPERTY OF AGENT. PROPRIETARY INFORMATION- LEADS ARE THE PROPERTY OF AGENT. AUTOMOBILE INSURANCE AUTOMOBILE INSURANCE

6. C.A.R. Personal Assistant Contract (PAC) E&O INSURANCE E&O INSURANCE INDEMNIFICATION-HOLD HARMLESS INDEMNIFICATION-HOLD HARMLESS DISPUTE RESOLUTION DISPUTE RESOLUTION

7. C.A.R. Personal Assistant Contract (PAC) HOW TO TERMINATE THE RELATIONSHIP HOW TO TERMINATE THE RELATIONSHIP OTHER TERMS & CONDITIONS OTHER TERMS & CONDITIONS

8. Remember!! Not enough inventory to meet buyer demand WAS THE STORY during the boom years a few years ago. Not enough inventory to meet buyer demand WAS THE STORY during the boom years a few years ago. I can give you more than a hundred examples each month of traditional listings taken and sold within our company. I can give you more than a hundred examples each month of traditional listings taken and sold within our company. There is a constant stream of traditional Sellers. People always have to sell. There is a constant stream of traditional Sellers. People always have to sell.

9. Remember No one should be on the fence about buying right now. No one should be on the fence about buying right now. Your buyers may be willing to look at listings that are higher in price, just to get into a property and avoid multiple offers. Your buyers may be willing to look at listings that are higher in price, just to get into a property and avoid multiple offers.

10. Be Positive!!!! As prices are going up each month, there are more potential traditional Sellers. As prices are going up each month, there are more potential traditional Sellers. Every comment you make about Real Estate should be positive and made with conviction, you will create your own “force field”. Every comment you make about Real Estate should be positive and made with conviction, you will create your own “force field”. Keep thinking positively and keep revisiting your business plan. Keep thinking positively and keep revisiting your business plan.

11. ARE YOU MAKING THESE DEADLY MISTAKES? WATCHING AND LISTENING TO THE MEDIA TOO MUCH? WATCHING AND LISTENING TO THE MEDIA TOO MUCH? EFFECTS? EFFECTS? SOLUTIONS? SOLUTIONS?

12. ARE YOU MAKING THESE DEADLY MISTAKES? FEELING LIKE A VICTIM OF THE MARKET (ECONOMY)? FEELING LIKE A VICTIM OF THE MARKET (ECONOMY)? EFFECTS? EFFECTS? SOLUTIONS? SOLUTIONS?

13. ARE YOU MAKING THESE DEADLY MISTAKES? FOCUSING ON PROBLEMS INSTEAD OF OPPORTUNITIES? FOCUSING ON PROBLEMS INSTEAD OF OPPORTUNITIES? EFFECTS? EFFECTS? SOLUTIONS? SOLUTIONS?

14. The “Pinnacle” Of Professionalism PINNACLE STANDS FOR CERTAIN THINGS. PINNACLE STANDS FOR CERTAIN THINGS. TREAT ALL PARTIES FAIRLY. TREAT ALL PARTIES FAIRLY. TREAT EVERYONE WITH RESPECT. TREAT EVERYONE WITH RESPECT.

15. The “Pinnacle” Of Professionalism FRIENDLY, HELPFUL, & COURTEOUS WITH FELLOW PINNACLE AGENTS. FRIENDLY, HELPFUL, & COURTEOUS WITH FELLOW PINNACLE AGENTS. WHEN COMPETING AGAINST FELLOW PINNACLE AGENT – ALWAYS PRAISE AND SPEAK HIGHLY OF THEM. WHEN COMPETING AGAINST FELLOW PINNACLE AGENT – ALWAYS PRAISE AND SPEAK HIGHLY OF THEM.

16. The “Pinnacle” Of Professionalism WE NEVER BENEFIT WHEN WE SPEAK POORLY OF ANOTHER. WE NEVER BENEFIT WHEN WE SPEAK POORLY OF ANOTHER. HELP EACH OTHER OUT WHEN A CLIENT OF ANOTHER PINNACLE AGENT COMES INTO YOUR OPEN HOUSE. HELP EACH OTHER OUT WHEN A CLIENT OF ANOTHER PINNACLE AGENT COMES INTO YOUR OPEN HOUSE.

17. The “Pinnacle” Of Professionalism IF CLARIFICATION IS NEEDED, SEEK OWNER AND MANAGEMENT ADVICE. IF CLARIFICATION IS NEEDED, SEEK OWNER AND MANAGEMENT ADVICE. WHEN WORKING A LEAD THAT ANOTHER PINNACLE AGENT HAS, THINK ABOUT SHARING THE LEAD. WHEN WORKING A LEAD THAT ANOTHER PINNACLE AGENT HAS, THINK ABOUT SHARING THE LEAD.

18. The “Pinnacle” Of Professionalism DON’T LET THE CLIENT PIT YOU AND ANOTHER PINNACLE AGENT AGAINST EACH OTHER. DON’T LET THE CLIENT PIT YOU AND ANOTHER PINNACLE AGENT AGAINST EACH OTHER. WHEN WORKING WITH A FELLOW PINNACLE AGENT, MAKE EXTRA EFFORT IN COMMUNICATION. BE PROFESSIONAL. WHEN WORKING WITH A FELLOW PINNACLE AGENT, MAKE EXTRA EFFORT IN COMMUNICATION. BE PROFESSIONAL.

19. The “Pinnacle” Of Professionalism LETS PLACE OUR LISTINGS ON THE BOARD QUICKLY (WELL BEFORE MLS SUBMISSION). LETS PLACE OUR LISTINGS ON THE BOARD QUICKLY (WELL BEFORE MLS SUBMISSION). WE AT PINNACLE COMMUNICATE AND SHARE WITH ONE ANOTHER. WE AT PINNACLE COMMUNICATE AND SHARE WITH ONE ANOTHER.

20. The “Pinnacle” Of Professionalism REMEMBER THE GOLDEN RULE REMEMBER THE GOLDEN RULE LET’S BE ACCUSED OF BEING THE FRIENDLIEST, MOST PROFESSIONAL OFFICE IN AMERICA. LET’S BE ACCUSED OF BEING THE FRIENDLIEST, MOST PROFESSIONAL OFFICE IN AMERICA.