1. Psychology of Personal Decision-Making #1 #2 #3

2.  Video: Perception change  Alternatives  Exercises

3.  Win/win alternatives are best!  Analysis of:  Values  Causes  Resources  Alternatives checklists

4.  Usually this means you’ve got more work to do!

5.  Use your values (one at a time) to come up with different alternatives  Get more this way  Also higher quality #1 #2 #3

6.  Helps when your values are SPECIFIC  Focus on values which eliminate greatest number of alternatives  EX: buying a new laptop  affordability  Focus on the most important values  Rank order if necessary ▪ Carrying Weight – 1 ▪ Battery Life – 2 ▪ Performance – 3

7.  Get clear about where you want to BE or GO and then work backwards  EXERCISE: Speeding up time to work backwards!

8.  Think about attributes of alternatives  Get more alternatives!

9.  4 sisters bereave death of a millionaire  3 of them get $330,000 apiece in gold, the fourth gets $10,000 worth of stamps  Sister is pissed, what to do?  Embarrass sisters  Seek assistance of Italians  Sue

11.  Beware the FAE!  Thermostat was too low!

12.  Focus on situations, not people’s dispositions  More EX: Milgram Prison Guards, Nazis, etc.

13.  MacGyver!!!

14.  Make use of what is around you to come up with novel alternatives  Objects – tree stumps  People – sages nearby  Career choices: ▪ “types of jobs near here” ▪ “income potential”  SWOT Analysis

15.  We been here before:  - Importance  - Uncertainty  + Hope  More coming in “uncertainty” (of course)

16.  Group many competing alternatives into larger buckets EX: School choices  Decide on those buckets instead  Eliminate lots of confusing info that way!  Sub-Problems  What do you want your wedding to accomplish?  Break apart and conquer

17.  Criteria:  At least 2 alternatives (preferably more)  Mutually exclusive ▪ ONE path, not meandering into another possible solution at the same time  Substantially differing alternatives

18.  Ask:  What is “good” about this stupid idea?  Avoid negative criticism ▪ Simply stops thoughts  Try keeping your thought stream open

19. Stupid Idea “Stepping Stone” Don’t Judge Only Positive Thoughts Potential Solution Evaluate Solutions Positive and Negative Thoughts

20.  Values analysis  Work backward to alternatives  Attribute analysis  Can you combine to create “win-win”?  Causal analysis  Asking “Why” 5 times  Resource analysis  What alternatives could be in the immediate environment?

21.  Break into teams of 5  Choose a recorder  Choose a moderator  Moderator makes sure people DON’T evaluate!  Keep it sequential – can say “pass”  Keep it playful!  Doodle, make airplanes, smile

22.  Functional fixation… is bad. Pick one! 25 uses a cardboard boxa towel a naila sheet of paper a spoona fan a roll of adding machine papera ball point pen the yellow pagesan inner tube a candlethree feet of Scotch tape popsicle sticksa plastic drinking glass a toothpicka marble old newspapersball bearings that aren't round worn out automobile tiresnon-returnable soda bottles tons of broken rubber bands)pencils

23.  How to heat a house more efficiently  How to light a house with a single bulb  How to improve your travel from home to school  Inventing a new Olympic game  How to improve jail food without increasing the cost

24.  80 million roundish ball bearings  “What can I do with 80 million of these?”  Roundish, heavy, metal, smooth, shiny, hard, magnetizable  “What can I do with 80 million things”? ▪ Conduct electricity ▪ Magnetize them ▪ Melt em’ ▪ Make tools with them

25.  Attribute discovery checklist:  Physical: color, weight, material, speed, odor, size  Psychological: appearance, symbolism, emotion (“happy smell of detergent”)  Functional: intended use, how it does what it does  People: who’s involved?

26.  List the attributes as before  Under each attribute, list all alternatives you can think of  Choose an alternative from each column and assemble choices into a new idea.  Rinse and repeat!

27. stick onflesh coloredplasticrectangulargauzed magneticred or greenclothroundmedicated tie onflower patternpapertriangularcellulose glue ontransparentTyvekoctagonsawdust paint onblackmetalsquareplastishred velcrowords (ouch)woodtrapezoidplastic clamp onstripesrubberanimalscotton  EX: Develop a better band-aid  Current attributes are in bold below:

28.  Improve a bus  Improve a cellphone  Improve a chair  Improve a shoe  Improve the game of basketball

29.  Unicycle  Portland  Toothpaste  Tadpole  Abcess  Pen  Mall  Puddle  Coocoons  Horseshoe  Gun  Thailand  Door  Waterfall  Unicorns  Mickey Mouse  Glitter  VideoGames  Zombies  Doughnuts

30.  Explode  Implode  Metamorphise  Push  Mush  Sneeze  Run  Whack  Drown  Catapult  Trip  Roll  Teleport  Ooze  Crash  Kick  Tumble  Dance  Jump

31.  Group 1: Implosion/Zombies (keeping kids quiet)  Installing seatbelts on bus and plasma tvs  Group 2: Roll/Tadpoles (solve airport delays)  Create boats that fly and go on water  Hopping planes  Layered moving sidewalks  Group 3: Gun/Whack (snack food)  Advertising noir  “Bullet bar”  Group 4: Ooze/Abcess (new toy)  Operation abcess ooze  Abcess Annie (Help the sickness)  Dr. Ooze  Group 5: Toothpaste/Explode (new detergent)  Reactive whitening  Group 6: Glitter/Catapult (better romance)  Singles night  Romance on a movie set  Picking engagement ring

32.  A new snack food  How to keep rowdy children quiet on a school bus  How to get more tourists into the US  How compatible people can meet each other for romance  How to reduce hospital costs  How to reduce airport congestion and delays  A name for a new laundry detergent  How to keep your car keys safe at the beach  A new toy  A new consumer electronic product

33.  How could the following be “excellent”?  List 10 ways to improve:  PSU  A marriage  The Lloyd Center  Tri-Met  Television

34.  The reverse is also true!  EX: “a teacher instructing students”  Reversed: ▪ “students instruct teacher” ▪ “teacher UN-instructing students” ▪ “students instructing themselves” ▪ “teacher instructing self”

35.  How can student afford travel?  How can management improve the store?  Street cleaner cleaning streets.  Workers striking against company  Clerk helping customer  How can student improve writing ability?  How can society solve drug problem?