1. The Cupcake Conspiracy
We are The Cupcake Conspiracy. The mission of The Cupcake Conspiracy is “to provide the secret to a sweet life.” This will be accomplished by providing quality products and a memorable customer experience. However, a cupcake is so much more than just another sweet treat. It’s a lifestyle. We believe that occasions large and small should be celebrated. But we also believe that you should keep your friends close and your cupcake closer.
The Cupcake Conspiracy
Business Plan

2. The Secret to a Sweet Life

3. The Secret Recipe Trendy, intriguing dessert
Inspired by upscale french patisseries
Laduree

4. The Secret Recipe Trendy, intriguing dessert
Upscale, french-inspired patisserie
High quality ingredients
Guaranteed nut free
100% recycled packaging
12 icing flavours, 2 cupcake varieties
The cupcake names have conspiracy-related themes – The Moon Landing, The Grassy Knoll, The Secret Service
Boxes of 1 or more are wrapped with a ribbon and our seal of quality

5. The Modern Socialite Females aged 20-49 Some post-secondary education
Shop, work, socialize in downtown Saskatoon
Subset of this market: The Chic Bride
A socialite is a person who spends a significant amount of time entertaining and being entertained. Socialites are usually wealthy. They are aged between with some post-secondary education.

6. The Revenue Model Store front selling direct to consumers
Unit sales with volume discounts
Walk-ins and events
Average price of $3.00 per cupcake

7. Daily Sales Volume IRR = 32%
Payback = 2.96 years (50% equity financing)

8. The Conspirators 4 Modern Socialites from Saskatoon
Baked with our grandmas since childhood
Lori Finance
Meghan Operations
Brooke Marketing
Stephanie HR and PR
Financial consultant, marketing agency

9. The not-so-sweet Competition
Direct
The Cupcake Corner
Grocery stores
Wedding cake caterers
Indirect
Companies offering other splurge comfort foods
Financial consultant, marketing agency

10. Our Competitive Advantage
For the modern socialite, The Cupcake Conspiracy is the trendy dessert shop that delivers the secret to a sweet life
Only The Cupcake Conspiracy presents intriguing and sensuous sweets in a chic atmosphere

11. The Cupcake Conspiracy
Often overlooked for more ‘interesting’ theories, the truth can be bittersweet.
In our Truth, it’s more of a delicious sweet way to success.
In business and in life. Join the conspiracy.
The Cupcake Conspiracy
Join the conspiracy