1. Green Partnerships Local Partnerships for Greener Cities and Regions WP2 Information, awareness-raising and capitalisation Sergio Andreis Director Rethymno, 09 April 2013

2. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 2 Action 2.1 Common communication platform: communication plan, including common visual project identity – website Action 2.2 Communication materials: leaflet – newsletters – final publication – press releases – articles – presentation in social media Action 2.3 Awareness-raising and capitalisation: presentations of the project at existing events – innovative promotional packages – May 2015 final transnational conference The Green Partnerships WP 2 foresees

3. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 3 Action 2.1 Common communication platform – the common visual identity Three proposals for the project logo: Colors may be modified / mixed according to the partners’ taste

4. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 4 to be combined with the MED programme one:

5. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 5 Make it known! Project Communication - MED Programme Information and Publicity Requirements and Expectations - Version 2 – 27/03/2013 Article 69 of the European Council Regulation (EC) No 1083/2006 as well as the Commission Regulation (EC) No 1828/2006 include specific requirements as regards information and publicity activities. As project beneficiary you shall inform the general public about the assistance obtained from the ERDF and ensure that those who take part in the operation have been informed of that funding, too. Obligatory use of illustrative elements Certain illustrative elements have to be used for all kind of published materials and/or activities addressed to the public. Please note that these obligations do not only relate to printed publications, but also to audio-visual, digital or electronic material (websites, web tools, videos, podcast etc.). You are also supposed to use these elements in the framework of events (e.g. on your PPT presentations, agendas, bags and other conference material). Please be aware that products or activities not taking into account these obligations can be considered as ineligible! You are recommended to use the illustrative elements also for internal project documents in order to draw all project partners’ attention to the obligatory use of those elements.

6. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 6 The following elements have to be used: A. the emblem of the European Union, in accordance with the graphic standards, and reference to the European Union; B. reference to the ERDF: “European Regional Development Fund”; C. a statement chosen by the managing authority, highlighting the added value of the intervention of the Community. The slogan chosen by the MED Porgramme is included in the MED logo (‘EUROPE IN THE MEDITERRANEAN – L’EUROPE EN MEDITERRANEE’); D. the MED Programme logo (the version including the statement above). Combined standard versions (including elements A + B + C + D) Two combined standard versions including all relevant elements can be downloaded from the programme website. These versions are available in JPG and EPS versions. EPS versions are mostly used by professional illustrators and with professional illustration programmes (thus they might not be readable on your computer), while JPGs can be used also for WORD, PPT, EXCEL and similar standard programmes.

7. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 7 Horizontal combined version - Minimum size: 1,09cm x 5,5cm

8. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 8 Vertical combined version - Minimum size: 4,5cm x 2,7 cm Please note as golden rule for the application that all text elements used in these combinations must be readable, therefore you should apply the minimum size! In case this is not possible and individual solutions have to be found, please contact the JTS Communication Unit.

9. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 9 MED Communication Handbook The Communication Handbook is created to provide concrete information on communication strategies and activities to communication responsible project partners. It is composed of several Factsheets ordered by analysis, tools and skills that can be individually consulted once needed. Please note, that the Communication Handbook is constantly being updated with input and examples provided by project partners actively involved. For the moment the Handbook is available in English only. Download the handbook or individual chapters on: http://www.programmemed.eu/index.php?id=15583&L=1

10. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 10 1.Introduction 1.1. The Green partnerships aims and objectives 1.2. The target groups 1.3. The project’s activities 1.4. The common visual identity 2. Ways, means and tools for effective communication at the project, partners and pilot area levels 2.1. The website and the links to the partners’ sites 2.2. Leaflet 2.3. Newsletters and mailing-lists 2.4. Press releases 2.5. Articles 2.6. Presentation in social media: facebook, twitter, instagram, youtube, linkedin 2.7. Presentations in existing events 2.8. Innovative promotional packages 2.9. Final transnational conference 3. WP2 contact persons within the project partners and internal communication guidelines 4.Who-does-what-by-when: task division among the partners 5. Outputs and follow-up Proposed communication plan table of contents

11. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 11 Proposed site domain: www.greenpartnerships.eu Home The Green Partnerships project The project WPs: 1, 2, 3, 4 and 5 The project activities, materials and news Sustainable energy study cases The MED programme Data base Policy issues Financial issues Research Conferences Publications Links Newsletters Search: inside this site beyond this site Proposed website site-map

12. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 12 The partners’ areas also in national languages and with national flags with log-in and passwords Slovene Chamber of Agriculture and Forestry – Institute of Agriculture and Forestry – Maribor, Slovenia Energy Agency of Podravje, Slovenia Lakatamia Municipality, Cyprus GERES – Group for the Environment, Renewable Energy and Solidarity, France Technical University of Creete, Greece Kyoto Club, Italy AREANATejo – Regional Energy and Environment Agency from north Alentejo, Portugal Granollers City Council, Spain Agricultural University of Tirana, Albania HEIS - Hydro Engineering Institute Sarajevo, Bosnia and Herzegovina Institute for Spacial Planning of the Koprivnica-Križevci County – Croatia Institute for Strategic Studies and Prognoses - Montenegro

13. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 13 By April 30: the partners provide written feedback to Kyoto Club on the communication plan Kyoto Club sends to the partners the leaftlet draft – feedback deadline: May 15 By 31 May: Kyoto Club circulates the communication plan Kyoto Club prints the planned 1,000 copies of the leaflet partners provide written feedback to Kyoto Club on the project website Proposed WP2 2013 plan of activities

14. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 14 By June 30: the project website is on-line all partners present the project in social media By October 15: Kyoto Club sends to the partners the Newsletter 1 draft – feedback deadline: October 25 By October 31: Kyoto Club: circulates Newsletter 1 sends to the partners the draft innovative promotional package – feedback deadline: November 15 By November 30: the partners’ website sections in national languages are on- line

15. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 15 By December 15: Kyoto Club prepares and sends to the partners the planned 1,000 pieces of the innovative promotional package each partner prepares its own planned 100 pieces By December 20, all partners: circulate one press release publish one article on the project present Green partnerships within one existing event.

16. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 16 Proposed European networks to be involved in our info-sharing efforts www.iclei-europe.org www.climatealliance.org http://sustainable-cities.eu/index.php CIPRA - International Commission for the Protection of the Alps www.cipra.org/en European Federation of Agencies and Regions for Energy and Environment www.fedarene.org/index.php

17. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 17 https://www.cdproject.net/en-US/Pages/cities-open-data.html www.covenantofmayors.eu/index_en.html www.transitionnetwork.org/

18. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 18 Our Green Partnerships communication staff Clementina Taliento Website and press office Leonardo Berlen Website and Information Marco Salvi Web design & development

19. Green Partnerships – WP2 Information, awareness-raising and capitalisation Sergio Andreis - Rethymno, 09 April 2013 19 Thank you very much for your attention ! s.andreis@kyotoclub.org