1. Integrum Monitor step-by-step www.integrumworld.com

2. www.integrumworld.com Integrum Monitor tracking the dynamics of references to the companies by time, regions and mass media (TV and radio, printed press, information agencies, internet); tracking the dynamics of references to the companies by time, regions and mass media (TV and radio, printed press, information agencies, internet); publication review in mass media; publication review in mass media; studying the negative against positive publications in form of graphs and diagrams; studying the negative against positive publications in form of graphs and diagrams; Tool for

3. www.integrumworld.com Tasks to be solved by means of Integrum Monitor Integrum Monitor Study of PR activity of ones own and competitive companies; Study of PR activity of ones own and competitive companies; Competitive analysis; Competitive analysis; Dynamics of positive and negative publications; Dynamics of positive and negative publications; Estimation of PR activity efficiency for the specific time period; Estimation of PR activity efficiency for the specific time period; Comparative statistics of objects; Comparative statistics of objects; Creation of content index; Creation of content index; Ways of information visual representation; Ways of information visual representation;

4. www.integrumworld.com Lets suppose, youd like to study the frequency of references to the leading Russian banks in press, define the number of positive and negative publications on these banks and track publications distribution in different kinds of mass media. Example

5. www.integrumworld.com Step 1. Login On the home page of www.integrumworld.com enter your login and password. www.integrumworld.com Then click the button Sign in. You will find yourself on the page with the list of the services available.

6. www.integrumworld.com Those patrons, who enter Integrum by IP (for example, libraries), follow the next procedure. Follow the link youve been provided, choose Registered users: Enter Login/Password, enter login and password and click Enter to Artefact. You will find yourself on the page with the list of the services available.

7. www.integrumworld.com Choose Integrum Monitor among other services.

8. www.integrumworld.com Step 2. Add objects for analysis To add new objects for analysis choose Создать новый объект (Create a new object). The field Наименование (Name) is mandatory to be filled. Other fields are filled at your discretion. Enter the banks name - Сбербанк России. Point synonyms if any, Choose the group (категория) and color and click Добавить (Add).

9. www.integrumworld.com Add the following banks the same way: Альфа-Банк, Газпромбанк, Россельхозбанк, Банк ВТБ 24

10. www.integrumworld.com Step 3. Choose the objects for analysis To choose the objects for analysis tick off marks on the left of the banks name and click Выбрать объекты (Choose objects). You will see the list of chosen objects at the top of the page on the left. All the objects are automatically saved and can be amended.

11. www.integrumworld.com Step 4. Dynamics of references To compare the number of references to the chosen banks select the option Динамика сообщений (Dynamics of references) at the top of the page. Specify the date range, for example for one year, and click Рассчитать график (Graph).

12. www.integrumworld.com Step 5. Results view The results are shown on a separate page. You can choose the results view in the form of гистограммы (bar charts), графики (graphs), даты (by dates), типы СМИ (mass media), Регионы (regions). All the built graphs are stored in the archive and you can view any of them at any time.

13. www.integrumworld.com Each bar of the chart is active. When you click on the bar you will see the articles that create the index. The results are shown on a separate page.

14. www.integrumworld.com Step 6. Positive/ Negative publications To define the number of positive publications on the chosen objects to negative select Позитив/ Негатив (Positive/ Negative publications) at the top of the page. Specify the date range and click Рассчитать график (Graph).

15. www.integrumworld.com Step 7. Top 10 Central newspapers If you choose Топ 10 СМИ (Top 10 Central newspapers) at the top of the page you can examine the publications distribution on the selected banks in the leading Russian newspapers.

16. www.integrumworld.com To get the information on subscription to Integrum Monitor out of the Russian Federation please contact Integrum World Wide at support@integrumworld.com