1. Microsoft SQL Server 2008 Reporting Services

2. Complete and integrated Based on Microsoft Office Enterprise grade Affordable Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Vision and Strategy Microsoft Business Intelligence

3. Integrate Store ReportAnalyze The Microsoft BI Platform SQL Server 2008

4. Integrate Store Report Analyze The Microsoft BI Platform SQL Server 2008

5. Limitations in native report engines Data stored in multiple data sources Pervasive delivery of information Expensive, third- party reporting tools Scalability and reliable report processing Steep learning curves for new tools Inefficient report development processes Delivery of contextual business insight Reporting Challenges How Do You Deal With:

6. Management Delivery Authoring New Report Designer Richly Formatted Text Enhanced Data Visualization New Flexible Report Layout Scalable Report Engine Single Service Architecture New Word Rendering Improved Excel Rendering User Design Experience SharePoint Integration Reporting Services 2008

7. Author Impactful Reports Manage Enterprise-wide Workloads Deliver Personalized Reports

8. Author Impactful Reports Powerful Designers Flexible Report Layout Rich Visualizations

9. Powerful Designers Audience targeted design environments Familiar, Visual Studio-based authoring environment for developers Intuitive, Office-Optimized authoring environment for Business users Advanced authoring capabilities Graphical design experience Advanced grouping, sorting, filtering, parameterization Drill through for seamless navigation Dynamic, expression-based formatting Design scalability Design one, deploy to many Standalone Report Designer for broader reach Business User customizations of advanced reports

10. Enhanced End User Reporting Intuitive, Office-optimized authoring environment for Business users New enhanced version of Report Builder Extended reach of Reporting Services Intuitive design interface Combine business users friendly semantic layer with support for direct SQL access Ability to customize reports regardless of initial design location Seamless modification of data fields and chart types Support for: – Relational and multidimensional data – Multiple data sources – Multiple regions

11. Manage Enterprise-wide Workloads Enterprise-Scale Platform Comprehensive reporting platform Robust report processing High developer productivity Central Deployment Simplified deployment and host processes Central deployment to SharePoint OR Native Mode Strong Manageability Central manageability of report server content Advanced report handling Extensible security model

12. Deliver Personalized Reports Delivery to the location users want Pull Model for retrieval of reports when needed Push Model for scheduling automatic delivery Embed reports for contextual business insight Interactive Reports Interactive navigation paths Parameterization for optimal relevancy Ad-hoc report customizations Rendering in the format users want Rendering to Microsoft Office Rendering in SharePoint Rendering HTML, PDF, CSV, XML, and Image

13. Reporting Services 2008 in Action

14. Major Reporting Services Customers 5.1 TB Credit Card DW, Relational Query, OLAP, RS 500+ unique reports, 1,500+ users, Office BSM Catering Planning System used in 2,300 hotels 25% time savings in catering forecast generation Reporting on 1.6 TB of data, 35K+ Tx/Min 325 concurrent connections Consumer Real Estate Division 98% reduction in report management time Used by 13,000 agents in 220 offices Built portal with Visual Studio.NET, SSAS 700 restaurants, 30,000 users, 700+ concurrent OLTP/LOB reporting on inventory and sales data

15. Summary Management Delivery Authoring New Report Designer Richly Formatted Text Enhanced Data Visualization New Flexible Report Layout Scalable Report Engine Single Service Architecture New Word Rendering Improved Excel Rendering User Design Experience SharePoint Integration Reporting Services is a complete server-based platform supporting the authoring, management and delivery of relevant, interactive reports where needed across the entire enterprise

16. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.