1. Lunch + Learn: How to Maximize your Public Relations Efforts May 13, 2010

2. Press Releases Trade Vs. Consumer Media Photography and B-Roll Up-to-Date Media Documents Media Monitoring Services Media Leads Media Resources Topics We Will Cover Today

3. Press Releases Be judicious with your news dissemination Think about your audience

4. Press Releases Continued... Press Release Distribution Do’s and Don’ts: DO include your headline in the subject of your email DON’T CC all your contacts DO cut and paste the entire press release into the body of your email DON’T inundate media with too many releases at once DO utilize Social Networking sites - Facebook and Twitter - to pitch quick press release highlights

5. Trade vs. Consumer Media Trade Media Factual Trend Starters Travel Trade & Meetings Publications include: Travel Weekly, Travel Agent, M&C, MeetingNews Consumer Media Fun and Playful Trend Followers Consumer Travel Publications include: Travel + Leisure, Condé Nast Traveler, Sherman’s Travel, Arthur Frommer’s Budget Travel

6. Photography and BRoll Photography Good photography is your best friend Make images accessible to the media via your website, yousendit.com or an FTP site B-Roll (Beta Roll) B-Roll is raw broadcast quality footage of your property Well shot, quality b-roll can mean inclusion in a segment or not

7. Up-to-Date Media Documents Remember this mantra – Factual media documents are the keys to PR success! Make a point to continuously update your press materials and have them available at all times Always review what is on your website and update verbiage when necessary

8. Media Monitoring Services Google Alerts – Free way to monitor coverage – Visit www.google.com/alerts after this call and set up your monitoring.www.google.com/alerts Other Media Monitoring subscription-based services include: – Meltwater – Cision – Vocus – BurrelesLuce – TravMedia

9. Media Leads HARO – Help a Reporter Out www.helpareporter.com – HARO is a free service which sends three e-mails per day with 15-30 media queries per e-mail www.helpareporter.com ProfNet More than 100 reporters daily use the subscription-based ProfNet service to connect with expert sources

10. Media Resources Media Resources ~ Mediabistro - online community for media professionals. Visit www.mediabistro.com for additional information www.mediabistro.com Folio Magazine is a Magazine for Magazine management. Visit Foliomag.com and signup to receive their enewsletters

11. Closing Thoughts Sign-up for industry news updates and e- newsletters such as: – AH & LA – hotelbuisness – hotelinteractive – luxurytravel360 – travelweekly These provide you with the latest travel industry news and trends instantly via e-mail.

12. Thank you for participating in “How to Maximize your Public Relations Efforts” For any additional questions, please contact me at ggalatro@preferredhotelgroup.com ggalatro@preferredhotelgroup.com Tel: 646-465-9778