2. History 1991 – 2011 Lincolnshire Tourism. Turnover of c.£1m c.90% public sector funding 2010 Chamber of Commerce introduced 'Tourism & Hospitality’ chamber GLLEP - identified Visitor Economy as one of six priority areas for Lincolnshire 2011 Chamber and Lincoln Business Improvement Group (BIG) established Visit Lincoln

3. Our Journey Businesses identified importance and growth potential of Lincoln’s visitor economy Lincoln BIG make Lincoln a welcoming, safe and vibrant place. Manage VIC services Lincolnshire Chamber committed to supporting visitor economy activity Local authorities invest in public realm and product development Visit Lincoln Partnership = Destination Management

4. Making it Happen Business Plan 'Tourism, Trade & Talent‘ Lincolnshire Chamber Host VLP staff, membership scheme & financial services Lincoln BIG Represent levy payers, use Visit Lincoln as 'marketing arm’ City of Lincoln Council commitment to growth Lincoln’s Destination Management Plan 'Driving Forward Our Destination | 2015 & Beyond' Created a 'brand’ and deliver marketing

5. Future Priorities 800th Anniversary of Magna Carta and £22m investment 'Lincoln Castle Revealed' Private sector investment | skills & welcome | raise awareness & change perceptions Understand and be aware of future challenges and opportunities | BID process | continuing reduction in public sector funding | GLLEP | Membership model | Lincoln v Lincolnshire

6. Emma Tatlow Visit Lincoln Partnership Manager emma@visitlincoln.com visitlincoln.com