1. Support of the sustainable tourism development
in the Baltic Sea region
by Lidiia Fedchuk

2. Sustainable tourism – is a part of tourism industry trying to
provide a low impact on the environment and
local culture.

3. in the Green Economy Symposium
The Travel and Tourism
in the Green Economy Symposium
Gothenburg, Sweden
14-15 September 2009

4. Sustainable tourism development
of Baltic Sea Region is provided mainly by:
UNWTO – United Nation World Tourism Organisation
ETC – European Travel Commission
EU – European Union

5. sustainable tourism should:
According to UNWTO
sustainable tourism should:
make optimal use of environmental resources 
respect the socio-cultural authenticity of host communities
ensure viable, long-term economic operations, providing
socio-economic benefits
maintain a high level of tourists’ satisfaction 

6. European Travel Commission
– is a non-profit organisation whose role is to market
and promote tourism to Europe in general, and to their
individual countries in particular.

7. to make this part of Europe more :
EU Strategy
of SDT for is
to make this part of Europe more :
Environmentally sustainable (e.g. reducing pollution in the sea);
Prosperous (e.g. promoting innovation in small and medium enterprises);
Accessible and attractive (e.g. better transport links);
Safe and secure (e.g. improving accident response)

8. SWOT analysis Strengths:
of sustainable tourism development in the Baltic Sea region
Strengths:
Non-usual climate for many countries (cold, windy)
Diverse nature and landscape (lakes, islands, cliffs, forests)
Diverse culture and history (Vikings, Hansa, Brick Gothic, Amber)
Diverse holiday performance of BSR-tourists
Numerous initiatives and projects promoting sustainable tourism
Innovative and creative suppliers for sustainable tourism products
Promoting and developing an EU regional program
Common language – English
Successful environmental polices
Thematic and geographic co-operation on sustainable tourism

9. SWOT analysis Weaknesses:
of sustainable tourism development in the Baltic Sea region
Weaknesses:
Short summer season
Lack of supply chain management
Poor knowledge of market requirements and customers requests
Poor visibility of sustainable tourism products
Partly poor knowledge of employees in the tourism sector regarding
tourism development
Gap between strategies and practices
Eutrophication (algae blooms)
Environmental problems in some areas
Lack of communications between cultural heritage experts and tourism
“Cold” mentality (Lack of communication skills important for tourism)
The lack of tourism and economic education and research
The lack of professionalism within the tourism industry

10. SWOT analysis Opportunities:
of sustainable tourism development in the Baltic Sea region
Opportunities:
Different traditions and methods
Mapping of resources as a starting point
Potential for cross-national routes
Grooving interest and demand in nature and culture tourism
Increasing customer awareness on sustainability issues
Development of strategic co-operation
Usability of IT solutions for STD
Further development of Baltic Sea cruise tourism
A development of Baltic Sea World Heritage Tourism (culture tourism)
Growing importance of tourism for sustainable development
Improvement of economy
Model for sustainable development Baltic 21/ Labs for sustainable nature tourism

11. Threats: SWOT analysis
of sustainable tourism development in the Baltic Sea region
Threats:
Growing competition with destinations outside the BSR
Increasing expectations of customers
Environmental problems associated with growth in road, air and sea transport
Sometimes politicians not seeing the tourism as an industry by majority
of politicians
Overfishing as a bad example of fishing tourism development

12. Sustainable Tourism Development
of Baltic Sea Region

13. Thanks for your attention!