1. P5-Explain How and Why groups are targeted for selected products
Cont’d

2. Starter- Match the Keyword to the Definition
Consumer
Customer
Purchasing decision
Consumer markets
Business to Business
individuals or business which buy products or service
One company selling to another company
A person who uses the good or service
Some people make decisions to buy on behalf of others
Type of people who will use a product or service

3. Starter Answers Consumer A person who uses the good or service
Customer individuals or business which buy products or service
Purchasing decision Some people make decisions to buy on behalf of others
Consumer markets Type of people who will use a product or service
Business to Business One company selling to another company

4. Lesson Objectives Identify what is market segmentation
Explain why it is important to business to segment their market (decide who to sell to)
Lesson Outcome
Some: Detailed Answer to question
Most: PPT and Question
All: PPT- with researched theory interpreted into own understanding

5. Questions What is Market Segmentation
Categorise and split up the customers and consumers
How is it carried out
split it up by
Why is it important to businesses to carry out segmentation
So that they can have the products that the customers need
It is important so that they can make money off
When is it carried out
Before we get the products
How can markets be segmented (in what ways)
What are business to business markets
How are business markets segmented
DEMOGRAPHICALLY, we have to make sure that it is affordable
How do businesses use segmentation to confirm their target market

6. Carry out research to find the answers to the questions.
You have a choice of research methods.
Choose your method
Complete Task
Make notes-complete power point
Answer questions

7. What is market segmentation

8. How can markets be segmented

9. Why are they segmented

10. When are Markets segmented

11. How does a business choose a specific market to target

12. Why does it choose only a segment instead of targeting everyone

13. Who are the customers in business to business markets?
How are these identified

14. How are business markets segmented,
why

15. Conclusion
Explain how and why customer groups are targeted.

16. Video http://www.youtube.com/watch?v=ugIDVARaTNU&feature=related

17. Activity

18. Books
What books Where
Business L 3

19. Internet
Keywords for search

20. Peers-Discussion

21. Starter Answers Consumer Customer Purchasing decision Consumer markets
Business to Business
individuals or business which buy products or service
One company selling to another company
A person who uses the good or service
Some people make decisions to buy on behalf of others
Type of people who will use a product or service

22. What do you need to do? Identify what is market segmentation
Explain why it is important to business to segment their market (decide who to sell to)