1. © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice By: Vadim Baliasny Ink and Media Updates Aug 2011

2. Content Outline  Introduction  Ink current Alpha & Beta tests  Recent R&D, IMO Activities  Known Escalations  Ink SKU reduction project  Ink-media troubleshooting main principles  Media Locator – Upgraded and Powerful ML  Q&A 2

3. Introduction Occurrences : quarterly/semiannual Target audience : Service and Application Engineers Main goal: align the field personnel with the latest ink and media related information 3 Updated session for the Ink and Media

4. Ink current Alpha & Beta tests Alfa tests FB225 (Gen 7) – White – starting mid Nov’11 Beta tests IIn process: FFB225 (Gen 7) – Fair Play, KDM, Imagine, Delta, GNC. Feedbacks, problems. SStarting soon XXL300S Magenta – fixed formulation in LAR and APJ XXL300S Magenta – new pigment supplier (SR2P project) in NA and EMEA IImportance of Beta candidates choosing and feedback

5. Recent R&D, IMO Activities  FB225 White – system test Nov’11  HILORD new set for dye sub  V1.6++ (DO is set for Sep’11)  Gen 9 – system test Feb’12  Ink SKU rationalization

6. Known Escalations  XP machines ink standstill problem  HISS test results  How to recognize – high risk group  New T/N and addition to Operator Manual. Marketing letter.  Info for official escalation – regions!  Site high temperature  Low production – ink flow/refreshment in the system is slow + not performing regular ink switches.  Using non-HP IDS parts  Metal IDS parts like fittings/filters/valves were scratched previously while cleaning (by needle, brush, knife etc) and nickel plating was damaged  Using ink very close to its expiration date – last month  XL300 Cyan multiply claims from APJ  SAIMO and GBU tests  Management decision has been taken  IMO and aftermarket AI  Color gamut changes. 5 th bottle problem  Adhesion on PP. Examples and solutions

7. Ink SKU Rationalization Project 7 Product RationalizationSKU reduction FB221 to FB2256 TJ 200 Supreme to TJ2106 Expedio V2 (XP220) to XP2228 Expedio V3 (XP221) TO XP2228 UV100/200 to FB210 SF4 Tempo V2 (FB210) to FB210 SF10 Fresco V2 (FR100) to Fresco V3 (FR110) dark colors only4 XL300 ROLL TO XL4004 DR100 (NOVO Printer) EOL5 Billboard XP230 to XP231 (V1 to V1.6)4 TOTAL sku’s reduction65

8. Ink & Media – Troubleshooting Main Principles FFirst question – GENERIC or LOCAL ? SSecond question – MACHINE, INK or MEDIA ? MMagic triangle DDual action problem

9. Ink & Media – Magic triangle INK MEDIA PRINTER ?

10. Media Locator – Upgraded and Powerful ML http://h10088.www1.hp.com/gap/flash/HP-Media-Solutions/mediasolution_GSB.html http://www.hp.com/go/mediasolutionslocator AAccessible for external visitors TThe most updated DDifferent media grades and more info CCould be updated by regional representatives

11. Ink and Media at Support Zone - news  “How to approach to ink/media problem”. New PPT guide in “Courses” folder  New samples sending procedure – coming soon  All needed for ink claim and samples sending in “Procedures” segment  AN for customers “How to choose suitable printing substrate”.

12. Q&A - Summary  FB225 (Gen – 7) – good Beta feedbacks  Gen 7 - White inks on its way  SKU rationalization – important cross company project  Think positive and logical while troubleshooting  Media locator – powerful tool  Support Zone provides new and efficient platform for all ink and media related information  We will keep you updated quarterly/semiannual

13. © 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Thank You