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Published byMeredith Young Modified over 7 years ago
Tiffany Campton, Christopher Hansen, Seth Moed, Justin Raffanello, Ryan Winkler Euro Disneyland Christopher Hansen
Company Mission What is the company’s mission? “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information and to develop the most creative, innovative, and profitable entertainment experiences and related products in the world.”
Euro Disney Disney expanded to Paris in 1987
External Environment - Opportunities European market opportunity o Profitable location in Paris o Convenient European location
External Environment - Threats Euro Disneyland comparison to American parks Issue bringing in and retaining customers
Internal Capability Assessment Weakness: o Daily operations Strengths: o Pioneer in theme park industry o strong brand recognition
External Environment - Competition Parc Astérix o Pose greatest threat to Disney Futoroscope o Education and entertaining theme park Walt Disney World Resort
Goals, Objectives, & Strategic Alternatives Wanted to expand into Europe o previous success with other Disney products Capitalize on success at Tokyo location o only other international Disney park
Implementation Global/Standardized Approach Forced to change management
Evaluation Customer satisfaction Attendance Profits o Park sales, resort revenues, and product sales
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