2. ITC Product Inclusive package services - Guided theme excursions - Interactive games and simulative activities Entertainment and educational events and festivals

3. ITC Market Market-ready Innovative product Large and diverse groups of consumers Customers’ need in more flexible arrangements and a greater degree of independence Safe and secure environment for customers Impact of customers’ satisfaction on sales, profitability and enhanced reputation of the company 98 % of our clients satisfied with our product and services

4. ITC Mission Practical knowledge and experience of business operations committed to building brand identity of Russia’s heritage attractions to expand their distinction and recognition by domestic and international visitors, to explore opportunities for growth and effectiveness of the Russian tourism as part of the global travel and tourism industry with maximum of positive and minimum of negative impact on economy, society and environment.

5. Strategic Objectives Knowledge and Skills Creativity and innovation High Performance Responsibility

6. Alexandra Guiding HR principles Engagement, Efficiency, Responsibility, Willingness to learn and contribute. Total number of employees - 20 people Management team: Alexandra

7. Performance Finance Reputation Accomplished Goals

8. We can apply what we learn from the past to help us find new solutions for future.