1. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1560 Facebook ® A. Introduction to Facebook ® Facebook Facebook ® is a very popular online social network. Online social networks like Facebook ® get more traffic than Google ®. Some people spend a lot of time on these websites daily communicating with friends and searching for new information, including information on travel.Facebook Using social networking sites likely will increase your hotel’s visibility on the Internet beyond your hotel website. Potential guests are using many different sources for travel research. When they use social networking sites, such as Facebook ®, your hotel’s presence is beneficial.Facebook Facebook ® is a source to reach many potential travelers and travel managers that may not use other communication tools with the same frequency. Continue ►

2. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 2 Online Networking Guide, 1560 Facebook ® B. Facebook ® Quick Facts  Facebook ® is a free-access social networking website that is operated and privately owned by Facebook ®, Inc. Facebook  Launched in February 2004, Facebook ® has become a leader in the social media networking websites. Facebook  To be a Facebook ® user, you must register. Signing up is as easy as filling in some personal information and confirming your e- mail address.Facebook Continue ► Read the Wikipedia ® article

3. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 3 Online Networking Guide, 1560 Facebook ® C. Why Use Facebook ® ?  Facebook ® helps you communicate and stay in touch with all of your friends, including business friends and colleagues. There are business-to-business companies that are using the Facebook ® to find new customers and to maintain stronger relationships with current customers. Facebook  It is easy and free to use.  Once you join Facebook ®, you’ll be able to share photos, plan events and promote your hotel. Facebook Continue ►

4. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 4 Online Networking Guide, 1560 Facebook ® D. How to Sign-up Your Hotel on Facebook ® To set up your free account, do the following: 1. Go to: http://www.facebook.com.http://www.facebook.com 2. Enter your hotel name. 3. Enter your hotel’s general e-mail address. 4. Enter a password. 5. Finish by entering your personal sex (gender) and birthday. Note: you must be eighteen or will be rejected. 6. After you enter the information, you will be required to complete “CAPTCHA” for security purposes. 7. Click on the confirmation link to complete the sign-up. Continue ►

5. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 5 Online Networking Guide, 1560 Facebook ® D. How to Sign-up Your Hotel on Facebook ® (cont.) 8. Once you complete your confirmation, Facebook ® will guide you through the remaining process, which includes entering your hotel’s information. Facebook 9. Add pictures and friends. 10. Build the photo-album. To view a sample MMI hotel Facebook ® account go to: Facebook www.facebook.com/gaianapavalley.comwww.facebook.com/gaianapavalley.com. Continue ►

6. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 6 Online Networking Guide, 1560 Facebook ® E. How to Manage Facebook ® Maintain your Facebook ® account daily by doing the following:Facebook 1. Add enticing and interesting hotel information on the “What’s On Your Mind Section” to promote your hotel and area. 2. Respond to “Friend Requests” and “Event Invitations”. 3. Update your “Profile Area” pictures and policy changes. 4. Check your Facebook ® “Inbox” and respond to all message alerts. Facebook End

7. REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 7 Online Networking Guide, 1560 Facebook ®