1. IS2210: Systems Analysis, Systems Design and Change Email: cathal.doyle@umail.ucc.iecathal.doyle@umail.ucc.ie Twitter: @InstCathalDoyle@InstCathalDoyle Website: www.cathaldoyle.comwww.cathaldoyle.com

2. Social Media Trends for 2013 O Investment in Social Media will become a necessity, not a luxury O Image-Centric networks will see huge success O We’ll witness the rise of micro-video http://www.forbes.com/sites/jaysondemers/2013/ 09/24/the-top-7-social-media-marketing-trends-that- will-dominate-2014/2/

3. O Social Media continued its meteoric rise in influence O Social Media engagement made big moves to mobile O Some movement from young people away from Facebook in favour of Instagram, SnapChat, Tumblr

4. O Photos were the predominant social share (micro-video saw success) http://www.huffingtonpost.com/peter- friedman/social-media-trends-of- 2013_b_4463802.html

5. Fortune 500 Social Media Use http://blogs.hbr.org/2014/01/whats-the-endgame-for-social- media/

6. O The coming years will see more large and small businesses shifting social media from just the corporate level or just the division level to both the corporate and division level O The first wave of social business was all about employee collaboration, giving rise to products like Yammer, Jive, and Salesforce Chatter

7. O Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications O In 2014, more and more companies will usher in the third wave of social business by empowering everyone across the organization to participate

8. O Corporate marketing teams will continue to use Facebook, Twitter, and LinkedIn for brand awareness O Sales teams and other customer-facing roles will increasingly tap into social networks for ways to authentically reach and engage their customers and prospects O They will look to build their credibility as a trusted advisor through value-added content, and provide higher levels of service – all to ultimately increase business and deepen relationships

9. O Even for employees in non-customer facing roles, the expectation will be that they represent the company whenever online to amplify and reinforce the corporate brand and its value to customers

10. How will this be achieved? O Enabling and training employees to effectively use social media for business O Creating social business programs and guidelines O Applying key business metrics to turn grand visions of social media into real business process and ROI

11. Systems Analysis, Systems Design, and Change O What does all this mean for systems analysis? O What does this mean for systems design? O What does this mean for change in an organisation?

12. Stenmark 2008 - Web 2.0 in the Business Environment: The New Intranet or a Passing Hype?

13. Additional Reading O http://blogs.hbr.org/2013/07/the-real- power-of-enterprise-s/ http://blogs.hbr.org/2013/07/the-real- power-of-enterprise-s/ O http://blogs.hbr.org/2013/03/how-to-make- space-for-social-m/ http://blogs.hbr.org/2013/03/how-to-make- space-for-social-m/ O http://sumthewholeshowup.wordpress.com /2013/11/15/social-media-policies-impact- on-social-media/ http://sumthewholeshowup.wordpress.com /2013/11/15/social-media-policies-impact- on-social-media/

14. Thanks O Any questions?