1. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 “Marketing Your Program Internally and Externally: Communicating with Tweets, Blogs, & Social Media” In Twitter Search … Mary Savoie-Stephens … Take BABTA Survey tinyurl.com/516survey

2. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Current Trends First Some Definitions –Tweet is a message sent or received via Twitter Twitter is phone texting on the internet…like micro-blogging – max 140 characters –Blogging - internet posting of articles, usually in 1 st person on daily basis or frequently –Social Media – 96% of Y Gen on Social Networks, Gen Y & Z – very little if any email, 28% trust peers, 14% trust ads, its about Relationships –RESULTS to be online via Twitter & BABTA….

3. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 WHY SOCIAL MEDIA FOR BUSINESS… Email Is Becoming Obsolete Too Many Unimportant Messages Hard To Navigate / Organize, especially for Teams Workforce Personally uses Social Media - Quick – Real Time Interactions Uses twitter, Facebook, Instagram, Linkedin, YouTube, etc. “Makes Your Company Stronger”…. –Possible better “employee engagement, employee efficiency, marketing effectiveness”

4. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 What is Social Media for Business GRASSROOTS Communication CHANGE Internal Corporate FaceBook! In the case of Travel Management – –“Virtual Travel” –Real Time Updates ( Good & Bad) Worldwide –Relationship Building Tool With Suppliers / Vendors –Not Necessary to Provide Daily Content

5. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Evolution of Business Social Media Success CHATTER – product of Salesforce.com –Road Warriors – Opt In –Started with 50 travelers – now 1800 global members …over 180 Executives – SVP Exec now believes it is a “must have system” –“Daily Time involvement is required and so worth it!” –Used by Virgin America – “Virgin America uses Chatter to connect its employees and to deliver incomparable customer service to its passengers both at the terminal and in the air”. customer service JIVE – NetApp, Blue Shield YAMMER – part of Microsoft Office Division – CWT, Westfield, ModCloth

6. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Evolution of Business Social Media Success GOOGLE GROUPS & GOOGLE + –Opt to follow - Traveler Pull Info –In Emergency can push out LINKEDIN PRIVATE GROUPS –Opt In – Approves Who Joins –Manages Content -Posts Several Times A Day –Free

7. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 OBSTACLES TO OVERCOME INTERNAL TECHNOLOGY REQUIREMENTS CORPORATE PHILOSPHY ON USE OF INTERNET – –Travel Policy / Corporate Policy On Use Of Social Media & Confidentially –Legal & Privacy Issues NOT ENOUGH TIME TO PROVIDE CONTENT NO!!!!!!!!!!!!!!!!!!!!!!!!!

8. Mary Savoie-Stephens & Linda Gray - May 16th, 2013 Possible Next Steps Research within your organization – chances are …the corporation is working on this project – See if you can join the team Educate yourself Talk to your suppliers / vendors / travelers – Suppliers talk to your customers … Develop a Strategic Social Media Business Plan for your organization / Department – Put it into Action