1. Direction by Design, Not by Accident Volunteer Leaders Conference April 24, 2006

2. Volunteer Leaders Measuring success, Job #1 for chambers, Tough questions a habit, Challenge tradition, sharpen focus,

3. “How do you measure success in your chamber of commerce?”

4. WACE Zoomerang Survey Net increase in members Improved retention rate Bottom-line...net income Growth in total revenues Reduced expenses Increased number of visitors to community

5. WACE Survey (cont.) Achieved goals & objectives Number of jobs created Number of new businesses located Political-legislative successes Increased member participation

6. Achieved chamber’s program goals/objectives - 75% Increased number of visitors - 9% Number of new businesses located - 6% Number of jobs created - 4%

7. Are Our Program Goals/Objectives on Target with Member Expectations?

8. Are We Succeeding Where it Matters Most?

9. Charlton Research and Tool Kit National pollster; two surveys in three years. What businesses value most; how we perform. More than 100 local chambers, similar results.

10. Core Competencies Creating strong local economy Promoting the community Networking Representing business to government Political action

11. Job #1 for Local Chambers. 9 of 10 “creating a strong local economy” a high priority. 5 of 10 “great job”. Expectation/performance gap.

12. Tools to Help Close the Gap. Communications audit/member-speak, Branding - key messages, advertising, Local survey instrument - job #1 in your city.

13. “Strong Local Economy” in Your Community? Arts… It’s our Nature - Chico CA Tracking Expansion, Retention, Start-ups - Tucson, AZ Shop San Mateo - San Mateo, CA

14. Make a Habit of Asking Tough Questions. Develop and use filters Planning sessions Board/staff meetings

15. Direction by Design, Not by Accident.

16. Is Success Measured By How Many People Show Up?

17. Is Success Measured By What We Do to Strengthen the Local Economy, and Serve Members?

18. Challenging “Traditional” Successes Can Be Healthy. No luncheons in Hayward Fewer members in Santa Rosa No Mixers in Medford

19. “Achieved chamber’s program goals/objectives.” 75% Tool Kit Core competencies and Job #1. Habit of filtering. Challenge tradition, especially when it sharpens focus.