Presentation on theme: "Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss."— Presentation transcript:
Communicating about the P-16 Plan for Improving Student Achievement Indiana Education Roundtable April 20, 2004 Adam Kernan-Schloss
The Vision From the early days of a child’s life through postsecondary education, make it possible for every Indiana citizen to acquire the knowledge, skills, and support to be successful in the 21st century economy.
The Vision Changes in: beliefs/values behaviors/practices state and local policies.
Phase 1Phase 2 Development Rollout March – June 2004 July – October 2004 January 2005 – Two phases
RT Phase 1: “internal,” “grasstops”
Phase 2: external, mass media January 2005 launch
Phase 1 goals Raise awareness Get all RT members on same page Build shared knowledge base Build network of key communicators: RT members and “grasstops” Begin local implementation
Phase 1 key audiences: RT members, “grasstops” Administrators (K-12, higher ed) Key staff (K-12, higher ed) K-12 school boards, college trustees, legislators Student leaders (K-12, higher ed) Parent leaders (K-12, higher ed) Business leaders Community leaders (PreK, youth- serving groups, college access, etc.) PreK groups (childcare, doctors, etc.) Media
Key messages/themes “We must act now (urgency)” “We can do it (build on gains).” “These changes will benefit me.”
Before After Pre-K Elementary School Middle School High School Post Secondary Pre-K Elementary School Middle School High School Post Secondary An integrated approach
Key messages/themes-2 Our best hope for developing a well- educated workforce that keeps our economy prosperous and our communities strong. Ensuring that all Indiana students have the knowledge and skills to succeed in the 21st century economy.
Key messages/themes-3 Providing future generations with real opportunities to earn a living. Learning after high school is a necessity, not an option.
Key messages/themes-4 We’re building on a stronger foundation: Strong K-12 standards, accountability From 40th to 17th in U.S. college-going rate ISTEP+, SAT, NAEP scores up Improved dropout reporting Core 40 required Education Roundtable’s bipartisan consensus
Key messages/themes-5 Hoosiers support this agenda: 81% favor mandatory kindergarten 60% favor 8th grade Algebra Two-thirds* favor Core 40 About two-thirds* say standards have helped improve schools some or a lot Over half* think ISTEP+ has improved schools some or a lot More than 7 in 10 think ISTEP+ holds schools accountable for achievement * Of those who’ve heard of standards or ISTEP+
Key messages/themes-6 Indiana: The Learning State, not just the Hoosier state We need to start treating PK, ES, MS, HS and college as levels of a total learning system, not separate parts If you learn, you can earn. If you don’t you can’t. It’s that simple.
68 graduate from high school 41 enter college About 40% of these college freshman need remediation 31 are still enrolled as sophomores 21 graduate within 6 years Of every 100 Indiana 9th graders…
Why this matters Students who graduate from college are likely to earn $1 million more over their careers If only 10,000 more students earned a degree a year, $250 million would be added to our economy Every $1 invested in high-quality early education saves $7.16 in welfare, crime, ed costs
Phase 1 priorities Now to October 2004: General brochure Media kit and outreach Conference presentations RT member Web sites, listservs, publications Stakeholder meetings Cabinet coordination Reinvent ICPAC (I-Learn) Media and message training for RT organizations
Phase 2 goals Provide practical advice for parents, students, educators, caregivers Promote legislative and regulatory changes
Phase 2 key audiences: All Indiana Phase 1 audiences, PLUS More parents More students General public
Phase 2 priorities Paid advertising Earned media Advocacy campaigns Strategic public events Targeted and practical tools for parents, teachers, students, caregivers, etc.