1. Strategic Board Thursday 3 rd May Telford Hotel & Golf Resort

2. Board Agenda Board Introductions 5 minutes Board Representation 5 minutes Chair and Vice Chair appointment 10 minutes Tourism - Setting the scene 10 minutes Telford Tourism Partnership Board Plan 1 hour Board Meeting Schedule 20125 minutes

3. Board introductions

4. PRIVATE Sector Katie Foster Chair Katie Foster Associates Hazel Bexon OwnerStanage Guest House Peter Bird MDPS Leisure Limited Tom Gray CEOSouthwater Event Group Chris JonesGMTelford Shopping Centre Jerrod LathamGMQ Hotels Telford Steve Miller CEO Ironbridge Gorge Museums Trust Alex Medhurst CEO RAF Museum Cosford Colin Sweeney CEO Weston Park Enterprises Limited Catherine TurnballManager National Trust

5. PUBLIC Sector Corin CraneEconomic Development Manager Telford & Wrekin Council Claire Brown Business Investment Manager Telford & Wrekin Council Sarah Bird Business Tourism Manager Telford & Wrekin Council Political Representation to be agreed with the Board

6. The Board Representing the Local Tourism industry in Telford Accommodation Venues Retail Food, Drink & Entertainment VACANT Outdoor Leisure and Activities Culture & Arts Transport VACANT Major Hotels Attractions

7. Chair and Vice Chair

8. Tourism Economy - Setting the scene

9. Tourism Facts & Figures RESEARCH Hotel Demand Study Leisure Perceptions Research Leisure Volume & Value Accommodation Research Business Tourism Volume & Value FACTS Visitor Volume Leisure = 1.2 million (2010) Business = 800,000 + (2004) Visitor Economy Value Business = £120million (2004+) Investment Infrastructure and Tourism development £500million in last 10yrs £250million in next 5yrs – Southwater

10. Where Does the Strategy Board Fit? How we fit into the National Tourism Structure Business Tourism Stakeholders Telford Tourism Partnership VisitEngland Visit Britian Central Government Marches Local Enterprise Partnership Telford Business Board Telford & Shropshire Tourism Strategy Board Marches Local Enterprise Partnership Visit Britain /VisitEngland

11. Council Structure and focus

12. The bigger team Tourism Leisure Business Development Special Projects Planning Inward Investment Business Support Skills and Enterprise Estates and Investments And also 1.Culture 2.Highways 3.Transport 4.Parks & Open Spaces 5.Leisure Alignment

13. Business focused Council Co-operative Commission Image of Telford & Wrekin Co-operative Commission Employment, Skills & Economy

14. Tourism Structure, Remit and Funding

15. Claire Critchell Destination Manager (Maternity leave) Sarah Bird Business Tourism Manager (covering Strategic Tourism projects) Rebecca Gutierrez Leisure Tourism Manager Karen Skillen Destination Co-ordinator 12 Month Post to cover Maternity leave Resources - Tourism 3 FT Staff Public Private Partnership Convention and Visitor Bureau Revenue funding £115,00

16. Tourism Remit PRODUCT Tourism Infrastructure Product Development Quality PROMOTION National Marketing BUSINESS Sales Business Development PLACE Creating a Place Destination Development Sustainable investment

17. National Marketing Print, Online and E Marketing Advertising and Press and PR Live Events and Exhibitions Research and Intelligence Commissioned Reports Information national research locally Sales and Business Development Delivering Sales generation Event Bid Unit – major events Convention Desk – bread and butter Lobbying and National Representation Key Policy and Product Lobbying Representation on key national boards Relationship building with key agencies, funding organisation and politicians Product Development Tourism product growth Infrastructure development Private Sector Development support Shaping the place for tourism Quality Advocacy of key Quality marks Business Support Online, 121, Forums and Networking Funding Search and secure new funding Co-ordinate and deliver funded projects Support Private sector source new funding and support application process Tourism | What we deliver

18. Telford Tourism Partnership Board Agreeing the Destination Plan and Next Steps 1.Board Role and remit 2.Vision Statement 3.Framework 4.Key activities