1. Creating Posts in Core Publisher

2. About this week’s check in calls: This week marks the halfway point in your site building process! Your Station Relations Managers will be joining in on your weekly check in calls this week to address any questions about your strategy or services.

3. Training 1: Site Administration Training 2: Programs Training 3: Content Tagging Training 4: Creating Posts Training 5: Displaying Content Training 6: Homepage Layout Management

4. Posts in Core Publisher

5. 5 Anatomy of a Core Publisher Post What is a Post? A story or piece of content that includes text and/or video, images, & audio. Designed to be fluid & dynamic and can be associated with programs, categories, tags, topics, people, etc.

6. 6 Anatomy of a Core Publisher Post Slug – mini headline for your post

7. 7 Anatomy of a Core Publisher Post AddThis block – allows web visitors to easily share your posts online.

8. 8 Anatomy of a Core Publisher Post Byline – links to the corresponding People page (where applicable)

9. 9 Anatomy of a Core Publisher Post If you are adding a slideshow of images to your post, it will appear at the top of your post, below the byline.

10. 10 Anatomy of a Core Publisher Post You can also add images inline in your posts.

11. 11 Anatomy of a Core Publisher Post Post body – Text, quotes and audio players are displayed under your byline/image slideshow.

12. 12 Anatomy of a Core Publisher Post Related Content – manually add links to posts that are related to your post to engage your audience further Comments – Powered by Disqus, build community around important topics using your comments section. Related tags and program - help with SEO and site organization.

13. Creating Posts

14. 14 Adding Content: Posts

15. 15 Adding Content: Posts

16. 16 Adding Content: Posts Add your post headline into the text field. Hyperlinks cannot be added to this field.

17. 17  Parsability Is it easy to understand? Do you understand the story without additional context?  Promise What the reader will get?  Proper Nouns Words that the reader seeks Three P’s of a great web headline

18. 18 Examples of headlines From this headline, what could this post be about?

19. 19 Examples of headlines Would you have guessed that it’s about the death of the Turkish Prime Minister?

20. 20 Examples of headlines Popular headlines on the same topic use keywords like “Turkey” “Prime Minister” “Dead” because those are terms that people search for in search engines.

21. 21 Examples of headlines What would you expect to see in this post from this title?

22. 22 Examples of headlines This title, along with the image and video later in the post, draw interested readers with an easy to understand title and promise of more media.

23. 23 5 Steps to a great web headline 1. Identify what’s interesting. 2. Identify active verbs. 3. Identify relevant words and information. 4. Does it deliver the 3 Ps? Parsability Promise Proper Nouns 5. Brainstorm with a colleague to make sure that your headline makes sense and achieves your goal.

24. 24 Adding Content: Posts There are two ways to add Bylines to your post: One: Add the name of an editor who has a Person in Core Publisher. This will create a link in the Byline to their People Page.

25. 25 Adding Content: Posts There are two ways to add Bylines to your post: Two: Add the name of a contributor who does not have a Person in Core Publisher.

26. 26 Adding Content: Posts There are two ways to add Bylines to your post:

27. 27 Adding Content: Posts Posts must be assigned a Category.

28. 28 Adding Content: Posts Your Category will automatically be set as your Slug. However, you should change this to something that better describes the focus of your post.

29. 29  Helps user scan content  More context than category  1 – 3 words  Does not compete with the headline  Recurring topics  Slugs can be Categories (auto populates in Core Publisher) Tags Creating Posts: Best Practices for Slugs

30. 30 Creating Posts: Best Practices for Slugs Good Slugs are  Short  Eye-catching  Descriptive

31. 31 Adding Content: Posts In the Body field, enter the text of your news article or post. You can also add images, audio, quotes and some formatting.

32. 32 Adding Content: Posts Create a teaser for your posts by putting your cursor where you want the break to start and selecting the Page Break button

33. 33 Creating Posts: Best Practices for Body field If you create your text in a text editor (like MS Word) and paste it into the Body field, you’ll want to erase the stray formatting code from the text editor before adding it to your Post. Copy and paste your text into an editor like Notepad to break the formatting, then paste into the Body field and restore formatting. OR Hit the button and paste your text in the text field. Then, hit the button again to restore formatting.

34. 34 Creating Posts: Best Practices for Body text Web-first content The text of your post is written for the eye but may still highlight something that was discussed on air. Web original content draws your online audience because it provides a unique experience to your radio listeners.

35. 35 Creating Posts: Adding Online Videos You can easily embed videos from YouTube, Vimeo and PBS Cove to your posts. Step One: Choose the video that you want to add to your post and copy the URL (not the Embed code).

36. 36 Creating Posts: Adding Online Videos You can easily embed videos from YouTube, Vimeo and PBS Cove to your posts. Step Two: Paste the URL into your post body where you want it to show up.

37. 37 Creating Posts: Adding Online Videos You can easily embed videos from YouTube, Vimeo and PBS Cove to your posts. Step Three: Save your post. The video will show up on your post in a player.

38. 38 Adding Content: Posts You can also add audio players to your post by placing your cursor where you want the player to appear and hitting the AUDIO button.

39. 39 Adding Content: Posts Requirements for your audio files: File Size can’t be larger than 75Mb Must be a mp3 file Sampling Rate = 44.1kHz Bit Rate = 64 kbps mono or 128 kbps joint stereo

40. 40 Adding Content: Posts Add a description of your audio that will appear on the post. If you do not want to add a description, just hit Cancel.

41. 41 Adding Content: Posts Your audio will appear in inline players on your post.

42. 42 Adding Content: Posts You can add inline images to your post by placing your cursor where you want the image to appear and hitting the IMAGE button.

43. 43 Adding Content: Posts Either upload the image that you want to add from your computer, or use the Search tab to select a previously uploaded image from your library.

44. 44 Adding Content: Posts Add a description and attributions to your image. Then select how you would like it to appear on your post (either inset or wide).

45. 45 Adding Content: Posts Clicking on an image in your post will enlarge it in a lightbox displaying your metadata.

46. 46 Creating Posts: Best Practices for Post Images Avoid images with “too much context”. This generic image of two people shaking hands has been used to depict: People coming to an agreement Two people meeting for the first time One man reaching out to help someone else Consider how someone reading your post will attempt to tie the image to the story that you are telling.

47. 47 Creating Posts: Best Practices for Post Images Use a variety of eye-catching images in your posts. Repeating the same image, unless it is tied to a news series, can discourage visitors from reading your post.

48. 48 Captions and Credits are an important part of your Post Image. Creating Posts: Best Practices for Post Images Use Captions to add extra context to your story through your images. Credits are required for all images.

49. 49 Where can I find images for my posts?  Original photos taken by your station staff.  Using Creative Commons photos. Finding Images for your Posts Why Creative Commons? Creative Commons is a free to use diverse image collection that you use to find images for your posts, as long as you respect citing and licensing.

50. 50 What does Creative Commons mean?  A Creative Commons license notes how you may use an artist’s work on your website.  At NPR.org, we use images that are: Attribution (by) – meaning that you can use and edit image if you give the artist/photographer credit Noncommercial (nc) – meaning that you can use and edit the image for noncommercial purposes only. Note: We don’t use No Derivative Works (nd) because Core Publisher automatically crops uploaded photos, which goes against that license. Never use Share-alike (sa) photos, because that license gives that artist permission to use any image on NPR.org. Finding Images for your Posts

51. 51 How do I find Creative Commons images on Flickr? Finding Images for your Posts Step One: Go to http://www.flickr.com and enter the term that you are searching for in the Search box. Click on the Search option. Step Two: Select the Advanced Search option.

52. 52 How do I find Creative Commons images on Flickr? Finding Images for your Posts Step Three: Check the “Only search within Creative Commons-licensed content” checkbox and hit Search.

53. 53 Creating Posts: Best Practices for Post Images Publicity Stills: Photos distributed by a professional company are especially powerful for stories relating to musicians, authors and artists.

54. 54 Adding Content: Posts Add pull quotes to your post to highlight points and details from your text.

55. 55 Adding Content: Posts Tag your post with multiple descriptive Tags separated by commas.

56. 56 Creating Posts: Best Practices for Tags Each tag has a Tagged: page that has all of posts with that tags. You can add a link to their page to your Sticky Strip or main navigation.

57. 57 Creating Posts: Best Practices for Tags Good ideas for Tags:  Proper Nouns (names, places)  Terms and phrases that people will be searching for online  Proper spelling and capitalization

58. 58 Creating Posts: Best Practices for Tags Problem with this tag? This post is about a Texas football team, yet the only tag is for the city that the team is from.

59. 59 Creating Posts: Best Practices for Tags Suggestions for better tags: Bonham Warriors Bonham High School High School Football

60. 60 Adding Content: Posts Add Related Content to your post to engage your visitors to further explore your site’s content. Using your Tags, Core Publisher will automatically suggest Related Content for your post. To manually add Related Content, start to type keywords or the title of the post in the auto-complete field.

61. 61 Adding Content: Posts Add Related Content to your post to engage your visitors to further explore your site’s content. Examples of Related Content Related Content are in a scrollable bar at the bottom of your post.

62. 62 Adding Content: Posts Add a Related Program to your connect your post with one of your Programs. To add a Related Program, start to enter the name of the Program in the auto-complete field.

63. 63 Adding Content: Posts Add a Related Program to your connect your post with one of your Programs. Using the Related Program Adding a Related Program to a post: 1)Adds the post to the related program’s Program page 2)Adds a link to the Program’s page at the bottom of the post. (on Post page)

64. 64 Adding Content: Posts Under Story Treatment: Select whether you would like your post to appear on the your homepage, and/or in your local news block Select an Urgency for your post.

65. 65 Adding Content: Posts In most cases, under Sharing Settings, you will select Push to NPR to ingest your post into the NPR API.

66. 66 Adding Content: Posts You can schedule your post to publish to your site at a later date. To schedule a post to be published later: 1.Click into the Schedule field. 2.Select the date that you want to schedule the post from the calendar. 3.Enter the date and time that you want the post to publish. 4.Hit the Schedule button. Note: You cannot schedule NPR content.

67. Finding and Managing Content

68. 68 Searching, Browsing and Managing Content How can I search or browse through all of the content that I have created or published on my site? You can browser through all of your content and execute batch tasks on it (i.e. Delete, Publish, Unpublish) using fields in your Content Manager.

69. 69 Searching, Browsing and Managing Content

70. 70 Searching, Browsing and Managing Content Use the Search field to browse through your content using keywords.

71. 71 Searching, Browsing and Managing Content The Author, Status and Type dropdowns allow you to make your search more specific.

72. 72 Searching, Browsing and Managing Content Core Publisher will automatically save drafts of your posts, but you can manually save a draft at any time. To get to your Saved Drafts: 1.Select Find Content from your top admin menu. 2.Select the Drafts tab. 3.Select the draft that you want to access.

73. 73 Searching, Browsing and Managing Content Your scheduled posts will listed in your Scheduled tab, where you can edit them before publishing.

74. 74 “Homework” for this week:  Finalize your Categories and Topics.  Complete your Flexi-Menu & Flexi-Footer.  As soon as possible, start double posting your content on both your current site and your Core Publisher site.  Finalize your People and Pages.