1. The tool that could change everything 1 The Tool that could for Image Consultants Change Everything

2. The tool that could change everything 2 What is IITTI?

3. The tool that could change everything 3 What is IITTI? IITTI is a measuring tool for image consultants.

4. The tool that could change everything 4 What is IITTI? What does it measure? Why should we care? IITTI is a measuring tool for image consultants.

5. The tool that could change everything 5 What is IITTI? What does it measure? Why should we care? It measures the outcomes of training in a uniform way. IITTI is a measuring tool for image consultants.

6. And you should care because it could change everything. The tool that could change everything 6

7. It brings image consulting more into the mainstream. The tool that could change everything 7 How so?

8. The tool that could change everything 8 And that means more business for you!

9. The tool that could change everything 9 Do I have to do extra work to use IITTI?

10. The tool that could change everything 10 Do I have to do extra work to use IITTI? You actually do less by not having to worry about designing and conducting your own test at the end of your training.

11. The tool that could change everything 11 As we have said, it helps you measure the effectiveness of your training in a standardized way. Do I have to do extra work to use IITTI? You actually do less by not having to worry about designing and conducting your own test at the end of your training.

12. The tool that could change everything 12 And that makes you look more professional!

13. The tool that could change everything 13 How so? By using a standardized certification testing system instead of your own home- spun certificate, you eliminate the fundamental conflict of interest issue prevalent in the industry right now.

14. The tool that could change everything 14 How so? The independent test will let you be head and shoulders above and beyond what is done today. By using a standardized certification testing system instead of your own home- spun certificate, you eliminate the fundamental conflict of interest issue prevalent in the industry right now.

15. The tool that could change everything 15 Just imagine, you can eventually be able to proudly advertise something like...

16. The tool that could change everything 16 "Over 80% of our graduates have successfully passed the IITTI Exam!" Just imagine, you can eventually be able to proudly advertise something like...

17. The tool that could change everything 17 "Over 80% of our graduates have successfully passed the IITTI Exam!" (Well, of course, only if your training program is any good!) Just imagine, you can eventually be able to proudly advertise something like...

18. The tool that could change everything 18 How will this change the world?

19. The tool that could change everything 19 It changes the world in two ways: How will this change the world? Your practice is seen as more professional. HRs will trust your work more because it is not you that says how good you are, but an independent testing body. 1.)

20. The tool that could change everything 20 How will this change the world? You help further legitimize the field of image consulting into the mainstream. It changes the world in two ways: Your practice is seen as more professional. HRs will trust your work more because it is not you that says how good you are, but an independent testing body. 1.)

21. The tool that could change everything 21 How will this change the world? When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars. 2.)

22. The tool that could change everything 22 How will this change the world? Why? When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars. 2.)

23. The tool that could change everything 23 How will this change the world? Why? Because corporate training is based on what they can measure. When the market sees that there is an unbiased measuring tool, it is more willing to commit training dollars. 2.)

24. The tool that could change everything 24 Again, corporate training is based on what they can measure.

25. The tool that could change everything 25 Whatever they can't measure easily, they won't commit money to it because they can't justify its return on investment (ROI). Again, corporate training is based on what they can measure.

26. The tool that could change everything 26 Just look at the ISO standards, they have helped businesses thrive and grow because everybody is "on the same page". Whatever they can't measure easily, they won't commit money to it because they can't justify its return on investment (ROI). Again, corporate training is based on what they can measure.

27. The tool that could change everything 27 Still not convinced about a single standard?

28. The tool that could change everything 28 Still not convinced about a single standard? Imagine what the car industry would be like if every brand decided to work their steering wheels differently, or the brake and gas pedals in different positions?!

29. The tool that could change everything 29 Still not convinced about a single standard? Unfortunately, this is what the image industry is like today! Imagine what the car industry would be like if every brand decided to work their steering wheels differently, or the brake and gas pedals in different positions?!

30. The tool that could change everything 30 It is not a quality issue but a standard issue. To move our image industry to the next level, we need to understand that:

31. The tool that could change everything 31 AICI has given the world excellent quality!

32. The tool that could change everything 32 Now we need a tool to standardize it!

33. The tool that could change everything 33 Sure, I can convince a few companies to use this standard, but what makes you think there will be more business?

34. The tool that could change everything 34 Sure, I can convince a few companies to use this standard, but what makes you think there will be more business? It is the so-called "network effect".

35. The tool that could change everything 35 Sure, I can convince a few companies to use this standard, but what makes you think there will be more business? When Company A starts using it, and is seen to have a competitive edge, Company B will follow. It is the so-called "network effect".

36. The tool that could change everything 36 Sure, I can convince a few companies to use this standard, but what makes you think there will be more business? So will Company C, Company D, and so on. When Company A starts using it, and is seen to have a competitive edge, Company B will follow. It is the so-called "network effect".

37. The tool that could change everything 37 Any other benefits besides companies? Job-seekers will benefit when, at the end of the training, they can write this independent test.

38. The tool that could change everything 38 They can then take this certificate to any employers and get the credit for it. Job-seekers will benefit when, at the end of the training, they can write this independent test. Any other benefits besides companies?

39. The tool that could change everything 39 So it is win-win-win for all!

40. The tool that could change everything 40 Companies win!

41. The tool that could change everything 41 Companies win! Job-seekers win!

42. The tool that could change everything 42 Companies win! Job-seekers win! Image people win!

43. The tool that could change everything 43 Wow! How can I help to lead this movement?

44. The tool that could change everything 44 Wow! How can I help to lead this movement? Join us in advocating for this standard.

45. The tool that could change everything 45 Wow! How can I help to lead this movement? This will give you a very good excuse to call up your corporate clients again! Join us in advocating for this standard.

46. The tool that could change everything 46 Wow! How can I help to lead this movement? Or write a blog about it! This will give you a very good excuse to call up your corporate clients again! Join us in advocating for this standard.

47. The tool that could change everything 47 Wow! How can I help to lead this movement? Or talk to your AICI chapter! Or write a blog about it! This will give you a very good excuse to call up your corporate clients again! Join us in advocating for this standard.

48. The tool that could change everything 48 You can do it informally or...

49. The tool that could change everything 49 You can sign up and do it formally... You can do it informally or...

50. The tool that could change everything 50 as an IITTI Associate You can sign up and do it formally... You can do it informally or...

51. The tool that could change everything 51 and getting your name listed on the IITTI website. as an IITTI Associate You can sign up and do it formally... You can do it informally or...

52. The tool that could change everything 52 Tell me more about being an Associate

53. The tool that could change everything 53 You will commit to writing a blog once every 6 months, or Tell me more about being an Associate

54. The tool that could change everything 54 making a YouTube video every 6 months, or You will commit to writing a blog once every 6 months, or Tell me more about being an Associate

55. The tool that could change everything 55 making a presentation to your local chapter of AICI, chamber of commerce, or other business groups every 6 months. making a YouTube video every 6 months, or You will commit to writing a blog once every 6 months, or Tell me more about being an Associate

56. The tool that could change everything 56 Who to contact to find out more? In Latin America: Lilian Bustamante In Asia: Christina Ong In Europe: Riet de Vlieger In N. America: Deborah King Lynne Marks Kimberly Law Patrick Chun

57. The tool that could change everything 57 IITTI (pronounced as "ET") A non-profit organization registered in Vancouver, Canada web: www.IITTI.org email: info@IITTI.org