1. DEC5068 Contemporary Management & Entrepreneurship Mr. Tan Teck Ming Centre for Diploma Programmes Multimedia University tmtan@mmu.edu.my www.facebook.com/sobbez www.brandattachment.com FSER 2009 (06-252 3091) tmtan@mmu.edu.my www.facebook.com/sobbez www.brandattachment.com

2. course outline Overall about DEC5068 - fundamental of business management entrepreneurship subjects 70% Course Work - classroom assignment and project 30% Midterm - open book (case study)

3. Assessment Week2 (10%)-MMU business environment Week2 (10%)-Air Asia operation summary Week3 (20%)-Web operation management + Social media marketing Week4 (10%)-Business plan Week5 (10%)-Business plan Week6 (5%)-Business plan Week7 (5%)-Business plan Week8 (30%)-Midterm 2 hour open book

4. Week2 (10%)-MMU business environment Observation on: Economic environment Social environment Political environment (Policy) Legal environment (Rules and regulation) Technological environment (500 words)

5. Week2 (10%)-Air Asia operation summary Read the AirAsia material as given, write a proposal on how the AirAsia’s operational Business Modal could lead to international business. (500 words)

6. Week3 (20%)-Web operation management + Social media marketing Choose any one of the Social Media Company (http://en.wikipedia.org/wiki/Social_media), explain the nature of the business.http://en.wikipedia.org/wiki/Social_media (300 words, 5 marks) Based on the above Social Media Company, explain how the company perform their Web Operational Management in term of 1)Web Strategy, 2)Web Governance, 3)Web Execution, and 4)Web Management (800 words, 15 marks) DON’T COPY ＆ PASTE

7. Business plan 30% (Week 4 to 7) Please brainstorm a business that you wish to propose to investors, in order to get financial support ($$$), amounted RM 500,000. Based on the idea of the Business that you want to do, write a business proposal, update from week 4 to 7. Make sure the proposal is realistic (can operate), impressive, believable, as well as easy to understand. Excellent business plan would be recommended to BICC competition

8. Week4 (10%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. 1)Description of Product or Services 2)Marketing Plan Please include Image, figure, graph to impress the investors. (300 words)

9. Week5 (10%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. 1)Operational Plan 2)Management and Organization Please include Image, figure, graph to impress the investors. (300 words)

10. Week6 (5%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. 1)Projected Sales 2)Startup Expenses and Capitalization 3)Cash Flow and Financial Plan Please include Image, figure, graph to impress the investors. (150 words)

11. Week7 (5%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. 1)Executive Summary (1 page) 2)General Company Description (2 pages) Please include Image, figure, graph to impress the investors.