1. Center for Non-Formal Education Project Plan

2. Vision Statement “Escola Escolha” (“Choice School”) is a Non Formal Education Center that offers short and long term, high quality, holistic learning experiences for all ages. Participants engage in self motivated learning in a creative and sustainable learning environment growing as a person.

3. Executive Summary What? How? For Whom? Funding? Build not-for-profit Non-Formal education center for short and long term learning Design/Methodology based on research School children, homeschooling children, children w/ special needs, educational staff, interested adults Funding comes from subsidies and donations

4. Company Overview Non-Formal Education Driven by self- motivation Holistic alternative to formal education Focus on personal growth

5. Building Plan Inviting and playful learning environment Emotions SkillsKnowledge Holistic Learning

6. Goals 20152016 2020 Design the learning process and provide it with solid foundations based on existing science and new case studies Build Infrastructure Make the center an accredited alternative to formal education and an integral part of school curricula

7. Business Environment Schools and educational institutions Homeschooling children Social, cultural and health associations Teachers and educational staff Motivated adults Customers

8. Business Environment Competitors Allies Unite for a common goal: Adapting the educational system to a fast changing society

9. Business Model Big initial Investment Fixed costs – Infrastructure maintenances, cars, communications, etc. Variable costs – Materials, Food, unexpected expenses Subsidies, Donations Participant fees, Food and drink sales, Sleeping accomodations fees

10. Marketing Product Price Place Promotion

11. Marketing Product Price Place Promotion The service we offer consists of non-formal learning through a holistic approach, with innovative character, proven efficiency and quality assurance through continued research Didactic tools will be developed which can then be sold

12. Marketing Product Price Place Promotion Not for profit business with a low cost structure in which the price covers the costs Discount prices for large groups and first time customers

13. Marketing Product Price Place Promotion Located on the countryside Focus on groups located in the surrounding area who may travel together by bus

14. Marketing Product Price Place Promotion Institutional customers  personal presentations (face to face, phone) Wide public  facebook, website, e-mail Media  specialized magazines and other relevant publications Technical audience  scientific fairs and science colloquia

15. Action Plan Setting up team Defining rough plan Planning first funding round Pre- Planning Until Dec 2014

16. Action Plan Get first funding Researching Didactic model Detailing Project Plan Design Infrastructure Planning Funding Set up partner network Completing project team Planning Jan 2015 to Aug 2015

17. Action Plan Obtaining funding Build infrastructure Start promotion Publish Didactic model Building Sep 2015 to Dec 2016

18. Action Plan Start up learning center Promotion Evaluation of methods and use of feedback Implemen tation Jan 2017 to ∞

19. Learning Happiness